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LBA Hospitality

Manages and develops hotels for ownership groups

Guest Service Representative

Full-Time
No salary listed
Entry
League City, TX, USA
In Person
Food Service & HospitalityHotel Guest Services

About the job

Requirements
  • Previous customer service, sales, reservations, or guest-relations experience is preferred.
  • A high school diploma or equivalent is preferred.
  • Strong communication, problem-solving, conflict-resolution, and computer skills are required.
  • The associate must be dependable, trustworthy, detail-oriented, and able to manage multiple priorities professionally.
  • The associate must be able to stand and walk for extended periods, bend, stretch, and reach, lift or carry up to 30 pounds, and push or pull up to 60 pounds, with or without reasonable accommodation.
  • The position requires varied shifts, including evenings, weekends, and holidays.
  • Employment may be subject to job-related screening consistent with company policy and applicable law.
Responsibilities
  • Welcome, register, and check out guests while protecting confidential information and accommodating requests when possible.
  • Manage reservations, room assignments, cancellations, special requests, and guest loyalty-program participation.
  • Answer telephone calls and provide accurate information about hotel services, rates, amenities, and the surrounding area.
  • Operate the property-management system to post charges, prepare bills, collect payments, and balance transactions.
  • Verify payment methods and complete cash, check, credit-card, and departmental reconciliation at the end of each shift.
  • Promote hotel services, amenities, future reservations, and available room options.
  • Identify potential sales opportunities and share leads with the appropriate team member.
  • Resolve guest concerns professionally and document service-recovery efforts.
  • Communicate special requests, late checkouts, maintenance needs, and other important information across departments and shifts.
  • Maintain a clean, organized lobby, market, dining, and front-desk area.
  • Follow guest-privacy, safety, security, cash-handling, and emergency procedures.
  • Assist housekeeping, laundry, food and beverage, or other departments when operational needs require.
  • Serve as Manager on Duty when assigned.
Desired Qualifications
  • Previous customer service, sales, reservations, or guest-relations experience.
  • A high school diploma or equivalent.

About the company

LBA Hospitality manages and develops hotels for ownership groups, with central teams handling sales, pricing, marketing, accounting and human resources. Its portfolio spans full-service, select-service and extended-stay properties under franchise brands such as Marriott, Hilton, Hyatt, IHG and Best Western. Owners hire LBA to plan hotel openings and coordinate property teams around guest service, brand standards, budgets and sales. Property leaders oversee daily work, drawing on corporate support while LBA earns business from management and development assignments. LBA began with its first Dothan hotel in 1973 and is headquartered in Dothan, Alabama.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dothan, AL

Founded

1973

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Simplify's Take

What believers are saying

  • Guest ratings earn recognition: two LBA-managed hotels won Marriott Chairman's Awards in June 2026, partly for recommendation scores.
  • Advancement has a visible example: LBA's August 2026 profile followed Emma Moore's rise to regional director overseeing 22 hotels.
  • Corporate teams show staying power: LBA says nearly half have worked there for at least 10 years.

What critics are saying

  • Hotel staffing remains a pressure point: LBA's HR manager flagged hiring and turnover challenges in September 2026.
  • Owners control management assignments: LBA's September 2026 Westin San Antonio North takeover followed an ownership change.
  • Renovations add project demands: LBA's September 2026 Westin San Antonio North announcement planned work through 2028.

What makes LBA Hospitality unique

  • LBA handles brand debuts: it opened the first Home2 Suites, Hyatt Studios and LivSmart Studios hotels.
  • Restaurant operations expand the work: LBA manages 40-plus dining outlets and 14 independent concepts.
  • Outside owners shaped LBA's model: a 16-hotel relationship began its third-party hotel management business.

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