Director – Lifecycle & CRM

WHAT YOU'LL DO:

• Strategize, build and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels that optimize for retention and LTV (including email, SMS, and Referral). 
• Continuously conduct A/B tests and analyze results to develop insights that improve acquisition and win-back conversion rate (cart conversion, key members onboarding benchmarks, dunning, and churn mitigation).
• Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.
• Create prospect nurture programs to ensure long-term engagement for our growing customer base 
• Maintain a high bar for marketing creative and copy across lifecycle campaigns; partnering with internal teams and acting as an extension to our in-house creative team to reach key business results 
• Owning KPI reporting, including weekly and monthly updates - with an opportunity to share out results to c-level on a regular basis.
• Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts

WHAT YOU'LL BRING:

• 10+ years of experience in email/SMS marketing for D2C subscription or membership businesses
• Must be impact focused, with a portfolio of revenue impacts made by lifecycle strategies you have implemented
• Experience building communications programs through CRM and/or marketing automation systems
• Strong skills in analyzing  metrics and extracting actionable insights The ideal candidate thrives in a fast-paced environment, ability to work autonomously, is scrappy and resourceful, and has strong creative sensibilities 
• You will be expected to roll up your sleeves and get hands-on in executing while also assuring your strategy aligns with the business line as well as overall business goals 
• Experience leading cross functional initiatives to get things done - brief building, templates, processes for working with in house teams, ie. creative, organic social Excellent written and verbal communications skills, including exceptional proofreading skills 
• Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.


• Bonus points if you have:
• Experience working with either startups, telehealth, or the pet industry previously
• Experience in eCommerce businesses, bonus if there was a membership component
• Have a pet/love animals!

WHY WORK FOR DUTCH?

• Remote Role with Hybrid Flexibility for Bay Area Candidates
• Competitive annual salary range between $170,000 - $190,000
• Flexible PTO
• Health, dental and vision insurance
• Robust holiday schedule
• 401k plan
• Professional development opportunities!

Dutch Guiding Principles:

• Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
• Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the wayCreativity is our Catnip –
• Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.