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Red Bull

Manufactures and markets energy drinks

Student Marketeer - Victoria University

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeWellington, New ZealandNo salary listedIn-person

About the Job

Requirements

  • Be naturally organised, have high attention to detail, and be comfortable working independently and as part of a team.
  • Have a valid and full driver's license.
  • Be proficient in written and verbal English.
  • Be qualified to work in New Zealand and provide evidence of eligibility if required.

Responsibilities

  • Represent the brand and its values through everyday interactions with consumers and customers.
  • Grow the user base by encouraging product trials and awareness through consumer sampling and student engagement.
  • Build relationships with local sales account managers to ensure product availability and visibility on and around campus.
  • Collaborate with sales teams to open new distribution points and use relevant brand assets to maintain consumer awareness.
  • Deliver high-quality execution across all areas of the role.
  • Share ideas and collaborate with the team both face-to-face and online.
  • Plan activities, report in a timely manner, and provide local insights, trends, and opportunities to the wider business.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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