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Affinity Group

Food sales brokerage with analytics

Foodservice Account Manager

Account ManagementPosted on Nov 11
Full-timeBurnaby, BC, CanadaIn-person

About the Job

Requirements

  • At least 3 years of foodservice experience.
  • Experience with tenders and requests for proposals is an asset.
  • Ability to execute and follow through on a sales plan.
  • Ability to use the CRM system daily and report calls in the CRM system.
  • Must have a valid driver's license and a car.

Responsibilities

  • Understand strategic accounts' menu rotations, demographics and trends, desired menu-segment cost structures, opportunities to penetrate or convert items, product training and education needs, and multiple product uses.
  • Maintain and develop a portfolio of priority and assigned accounts through in-person sales calls.
  • Stay knowledgeable about assigned operators in the territory and act as a resource and solution provider.
  • Foster continuous development and growth of priority accounts.
  • Assist with vendor fairs, food shows, and industry trade events.
  • Ensure continuous client product knowledge and training.
  • Troubleshoot and respond to product complaints.
  • Attend and support manufacturer and distributor training events.
  • Work closely with the sales force and discuss go-to-market strategies, competitive reconnaissance, successes, and challenges.
  • Maintain up-to-date customer profiles and use the CRM system weekly to report sales call activity, updates, follow-ups, and customer profile management.
  • Cook food products and assemble menu combinations to support the sales process.
  • Achieve sales projections and targets.

Desired Qualifications

  • College or university education is preferred.

About the Company

Affinity Group

Food sales brokerage with analytics

Affinity Group is a North American food sales and marketing agency that works as a broker to help brands grow in both foodservice and retail channels. It provides sales strategy, culinary support, store-level merchandising and planning, plus category management and consumer-trend insights. The company leverages data and analytics to guide decision-making and deliver real-time results for clients, with divisions for foodservice and retail offering tailored solutions such as menu development, marketing insights, and perishables brokerage. It differentiates itself through its dual-channel focus, a track record of acquisitions to broaden reach (Matrix Sales & Marketing and Jon Morris & Co.), and ongoing data integration and AI enhancements through a partnership with Mascari NXT. Its goal is to drive sales growth and stronger brand performance for client brands across the North American market by turning data and market insights into practical sales and merchandising plans.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Charlotte, NC
Founded
2014

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