Data & Tech Lead

Company description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, TUI and many more.

At Publicis, we put our people first. We are proud to be certified as a Great Place to Work® for five consecutive years (2022–2026) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan (Odengatan and Upplandsgatan) and offer a flexible work policy.

Overview

As a Data & Tech Lead at Publicis Intelligence, you will help leading brands transform how they use data, technology, and measurement to drive better marketing outcomes and measurable business growth. Combining a strong commercial mindset with technical hands-on implementation and optimization, you will design scalable data foundations, enable smarter decision-making, and accelerate our clients’ digital maturity.

In this role, you will play a central role in developing, commercializing, and implementing our Data & Analytics offers. Driven by a growth attitude, you will actively contribute to scaling our Data & Analytics business, proactively identifying new revenue opportunities, and expanding our footprint with both existing and new clients. The role also offers opportunities to specialize deeply within data strategies, measurement, AI-powered analytics, and marketing technology developments.

You will join a growing Data & Tech team and work closely with specialists across AdTech, Analytics, Product, Media, Insights, and Creative departments in both Sweden and Denmark.

Responsibilities

• Develop data-driven strategies, measurement frameworks, and technical roadmaps that accelerate client maturity and unlock new commercial opportunities.
• Act as a growth catalyst, proactively identifying opportunities to upsell and cross-sell Data & Analytics services to grow our clients' business and our own.
• Actively drive business development, contribute to pitch strategies, and help package our Data & Analytics offerings to win new business.
• Design data collection and tracking strategies that directly tie back to business KPIs and ROI.
• Advise clients on first-party data strategies that drive customer acquisition, retention, and lifetime value.
• Work hands-on in relevant data and tech platforms to solve client challenges and secure high-quality output (e.g., Adserver, data visualization, DCO setup).
• Independently drive projects and client deliveries with larger client teams, with clear communication, commercial focus, and keeping deadlines.
• Collaborate with cross-functional teams (Insights, Product, Analytics, MarTech, Media, Creative) across Sweden and Denmark to deliver integrated, high-value solutions.

Qualifications

• Strong commercial acumen and a growth mindset, with a proven track record of identifying business opportunities and contributing to business growth.
• Minimum of 5 years of experience within data, analytics, AdTech, MarTech, or similar fields.
• Strong technical understanding of data structures, integrations, measurement, and AdTech platforms.
• Proven experience leading client discussions, translating business objectives into profitable data and measurement strategies, and confidently presenting the commercial value of our solutions.
• Hands-on experience working in data or AdTech/MarTech environments.
• Ability to translate complex technical topics into clear and actionable recommendations for senior stakeholders.
• Curious about new technology, challenging ways of working, and driven by finding innovative ways to monetize data and tech capabilities.

Additional information

In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities

Local and Global opportunities through the Power Of One.

Personal and Professional Learning

Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working

We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World

For six weeks a year, the world is yours.  Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore. 

Mental Health

The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees. 

Benefits
Generous benefit package.

We look forward to your application!