Growth Marketer

The Growth Marketer’s primary responsibility is to create and design marketing programs (campaigns and tactics) that will drive revenue for Covered and our Business Partners. They will work closely with our Business Development and Partner Success teams to deeply understand Covered’s Partners’ core business models and translate that knowledge into differentiated and effective marketing strategies that will be executed in a B2B2C mode. This role will ensure Covered’s brand remains consistent and captivating across the various industries we serve (Mortgage, FinTech, Auto, etc.) Beyond customer acquisition, this position will provide a 360 approach to scale conversions while driving customer engagement and retention. This role will fill in opportunity gaps across all funnels and optimize strategies to achieve our business goals and commitments. This role will combine a mix of high level strategic thinking while translating business programs into compelling marketing programs, complemented with a scrappy, roll up your sleeves approach that makes driving the business fun.

Position Responsibilities

• Execute high-converting marketing strategies based on data and analytics translating into the build out of industry specific marketing programs e.g., email, SMS, video, etc.
• Identify opportunities to scale business, acquire new partners/consumers, and drives customer retention while addressing gaps
• Digital marketer; works closely with Partner Success and Business Development teams to build out Business Partner specific strategic marketing programs
• Mix of high level strategic thinking, translating business strategy into marketing programs, scrappy/roll up the sleeves to drive revenue growth
• Understand partner business models, translate into strategy for marketing programs that drive revenue
• Responsible for the creation of presentation materials containing marketing strategies and programs to be shared with Business Prospects and Partners with the goal of supporting the creation of and expansion of Business Partnerships
• Partners closely with Performance Marketing Specialist to ensure marketing programs are implemented and executed flawlessly
• Provides Business Partner and industry (Mortgage, FinTech, Auto, etc.) knowledge and insights to peers in marketing to support the creation of world class content and materials
• Optimize and monitor campaign strategies across all marketing channels and provide reporting on key metrics both to internal and external stakeholders
• Development of both B2C marketing content to drive campaign conversion in addition to B2B thought leadership content to support the Business Development selling cycle
• Manage and prioritize multiple projects simultaneously, from concepts to deliverables
• Work is thorough with attention to detail
• Excellent written and verbal communication skills
• Strong aptitude for technology and other office productivity tools, with an aptitude to learn new software and systems
• Ability to work independently and as a collaborative member of a team
• All other duties as assigned

Experience and Education

• Bachelor’s degree in related field
• 5-10+ years of experience as growth marketer, marketing strategist or marketing leader
• Insurance industry experience strongly preferred
• Ability to translate the specifics of a Business Partners’ core business model into a set of targeted marketing models to drive acquisition, engagement and retention
• Experience with data driven targeted marketing techniques
• Strong copywriting skills resulting in captivating and effective content
• Deep expertise determining unique opportunities based on Business Partner workflows and available data to design B2B2C marketing programs
• Experience developing and managing consumer facing content calendars and materials
• Demonstrated ability to design and create thought leadership content to promote Covered’s leadership role in the Insurtech industry
• Hungry, humble, proactive and nimble
• Able to manage competing priorities in a fast paced environment as the company is experiencing rapid growth
• Demonstrated expertise in building solid Business Partner relationships built on integrity and trust to maximize opportunities and create win/win results
• Work is thorough with attention to detail
• Excellent written and verbal communication skills
• Strong aptitude for technology and other office productivity tools, with an aptitude to learn new software and systems
• Ability to work independently and as a collaborative member of a team

Essential Job Functions

• Work Environment: Denver, CO HQ or Remote
• Physical Demands:
  • Must be able to sit for extended periods of time
  • Possess visual acuity in order to see a computer
  • Must possess manual dexterity in order to work on a computer
  • Must have command of english language to effectively communicate
  • Must be able to hear clients, partners, and internal staff
  • Opportunistic travel as may be required

Why Covered?

The best-in-class B2B2C embedded insurance marketplace built specifically for the mortgage, fintech and auto industries. We combine award-winning digital insurance experiences, innovative technology, and industry-leading compliance programs to help our partners build a fully digital insurance experience using our APIs, pre-built UI components, White Label platform, and full-service licensed stack.