Full-Time
Non-toxic ceramic-coated cookware and bakeware sales
$140k - $160k/yr
Remote in USA
Remote
International travel to manufacturing partners and labs in Asia may be required up to 35–40% annually.
Bachelor's
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Caraway Home makes non-toxic cookware and bakeware with a ceramic coating, sold directly to customers. Its products are designed to be free of harmful chemicals and easy to clean, while providing quick heating and attractive, practical pieces for the kitchen. Buyers order online, and the company differentiates itself by focusing on safety and environmental benefits of its ceramic coatings, rather than traditional coated pans. The direct-to-consumer model includes perks like free shipping, free returns, and a 30-day trial. The goal is to improve the cooking experience by offering safe, stylish, and functional kitchenware that customers can trust and enjoy.
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$70.3M
Headquarters
New York City, New York
Founded
2018
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Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Parental Leave
401(k) Retirement Plan
401(k) Company Match
Company Equity
Remote Work Options
Flexible Work Hours
Paid Holidays
Fertility Treatment Support
Employee Discount
Walmart makes another move to win higher-income shoppers. By Madison Troyer TheStreet Updated July 14, 2026 11:56 AM For the last few months, Walmart has been working hard to change shoppers' perceptions. The retailer spent decades establishing itself as a value destination, offering rock-bottom prices on everyday goods, but has recently put forth a concerted effort to appeal to higher-income earners. It's a strategy that appears to be working. Executives have repeatedly highlighted growing market-share gains among households earning more than $100,000, and the retailer has drastically expanded its assortment of premium brands across fashion, beauty and home. With its latest partnership, Walmart is signaling that its upmarket push is far from over. Caraway launches in Walmart. On July 13, Walmart announced that it will be carrying Caraway kitchenware. The cookware and kitchen essentials brand launched online in 2019. The Walmart partnership marks its largest retail expansion to date. "From the beginning, our goal has been simple: make thoughtfully designed kitchen products available to as many people as possible," Jordan Nathan, founder and CEO of Caraway, said in a statement. "This is an exciting milestone for our brand and another step toward making better kitchen products more accessible." Caraway products are set to launch in more than 500 locations, and will be available to approximately 50% of the U.S. population through same-day delivery, the announcement said. The launch, which "reflects Walmart's continued focus on bringing more premium, design-forward brands to its customers," includes a curated selection of Caraway's non-toxic products, "bringing together elevated design, everyday performance, and the quality customers expect from Caraway." Walmart has been attracting wealthier shoppers. Walmart's effort to attract higher-income shoppers has become one of the retailer's biggest growth strategies in recent years. So far, the retailer's earnings indicate that the strategy is paying off. At the close of the first quarter of 2027, Walmart reported that "market share gains were... led by upper-income households." It's a trend that carried over from the fourth quarter of 2026, when CEO John Furner first told investors the company was seeing outsized growth in high-earning households. "This quarter, the majority of our share gains came from households making more than $100,000," he said back in February. That shift reflects a broader change in consumer spending. According to analysis by Moody's Analytics chief economist Mark Zandi, which was shared with Forbes, households in the top 20% of income now account for nearly 60% of all consumer spending, up from roughly half in the early 1990s. In other words, a larger share of disposable income has become concentrated in the hands of a smaller percentage of shoppers. For retailers like Walmart, then, this means winning higher-income shoppers has become increasingly important because they control such an outsized portion of spending power. Throughout the years, Walmart's low-price reputation has helped attract wealthier shoppers looking to stretch their budgets on groceries and everyday essentials. But as those customers become a larger part of its business, the retailer has also expanded its assortment of premium brands and higher-end merchandise to encourage them to spend across more categories-including home, beauty, apparel, and now cookware. Walmart's premium strategy goes beyond cookware. Caraway is just the latest example of Walmart broadening its premium assortment. In June, the retailer introduced an exclusive premium Angus beef line, aimed at shoppers seeking restaurant-quality products at home. And this spring, eagle-eyed shoppers reported seeing designer labels like Gucci and Dior popping up in the beauty aisle. GlobalData Retail Analyst Neil Saunders recently wrote that Walmart is "growing customer numbers in grocery and marketplace, while also increasing share of wallet among higher-income shoppers through more aspirational ranges." Adding Caraway to its home department suggests the retailer is expanding this approach across multiple categories, pairing its low-price reputation with more upscale brands and products. As affluent households account for a growing share of consumer spending, that approach could help the retailer capture more of their wallets without abandoning the value-focused identity that established it as the country's largest retailer. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc. This story was originally published July 14, 2026 at 11:33 AM.
Caraway cooks up its largest retail rollout in Walmart. 2026-07-14 Caraway has launched its cookware in more than 500 Walmart stores and on the retailer's website and marketplace, marking Caraway's largest retail expansion in its omnichannel growth strategy. The partnership is part of Walmart's strategy to offer more premium, design-forward brands and making high-quality cookware more accessible. Caraway has previously partnered with Target and The Container Store to expand its retail presence. Full story: NRF SmartBrief News and trends about the U.S. Retail industry Designed specifically for retail professionals, NRF SmartBrief is a free, daily email newsletter. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition.
The cookware industry has a major fight brewing over PFAS claims. Wired | May 26, 2026 "The war over forever chemicals in cookware has seen celebrity chefs, major cookware makers, and state legislatures enter into battle. Now, a new front has opened over advertising claims. Cookware company Caraway is alleging that "Big Cookware" is using a lawsuit to try to "silence" the company, which rose to prominence making forever-chemical-free pans. Caraway recently launched a marketing campaign in response to a lawsuit filed in February by two large pan makers, which claims that Caraway is harming their reputation by marketing its products as free of "toxic" chemicals - despite never mentioning either company by name. The lawsuit, filed by Groupe SEB USA and Meyer in the Southern District of New York, claims that Caraway's marketing around forever chemicals, a colloquial term for per- and polyfluorinated alkyl substances (PFAS), is harmful to the industry as a whole. Caraway's marketing materials, the two companies say in the suit, is not grounded in scientific fact and "has caused immense and continuing harm to consumers, to Plaintiffs, and to other cookware and bakeware companies in the marketplace."
In honor of Military Appreciation Month, MilitaryBridge is proud to partner with Caraway to celebrate its military community with an exclusive giveaway!
VIVA embodies the heritage and deliciousness of time-honored cooking methods and has been the trusted brand in Hispanic kitchens for over 45 years. Carefully processed to ensure quality, consistency, and zero trans fats, VIVA Lard is a versatile cooking, baking, and frying staple. Its superior creaming properties make breads more flavorful, pie crusts flakier, and brings a rich, authentic flavor to popular dishes."Lard is a heritage fat that has been used in cooking for generations with incredible significance across various cuisines," said Coast's Corporate Chef, Greg Hozinsky. "Its low moisture content and high melting point make it an ideal, forgiving ingredient—especially for pie crusts—allowing it to be easily cut into flour without absorbing as much during baking. The result is an unmatched, perfectly flaky crust."This year's contest has two categories: Sweet and Savory. Whether your specialty is a cozy pastry, a comforting cookie or a savory meat pie, Coast Packing wants to see and taste your best recipes that celebrate the deeply satisfying qualities of baking with lard.Contestants can fill a winning spot–1st and 2nd place in each category for sweet and savory–by impressing a panel of judges, including Chef Hozinsky.Warm up your ovens and get ready to win!To enter, contestants can visit https://coastpacking.com/LARDLOVERS/ and follow the three simple steps:Upload the original recipe that includes lard as an ingredient