Full-Time

Vice President

Product Marketing

Posted on 2/20/2025

HireVue

HireVue

201-500 employees

AI-driven hiring solutions and candidate assessment

Enterprise Software
AI & Machine Learning

Expert

Remote in USA

Candidates must be based in the United States.

Category
Product Marketing
Product
Required Skills
Market Research

You match the following HireVue's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 15+ years of B2B SaaS Product Marketing experience, with a proven track record of success in product marketing for growing, industry-leading technology companies.
  • Exceptionally strong expertise in product positioning, messaging frameworks, persona development, and sales enablement.
  • Experience in optimizing pricing and packaging strategies for B2B technology companies in a competitive market.
  • Leadership experience, with the ability to build, mentor, and scale a high-performing Product Marketing team.
  • Executive communication skills and presentation ability with experience leading and influencing across multiple teams. A strong relationship and consensus builder who can deal with ambiguity.
  • A data-driven, strategic mindset, with a passion for the product marketing discipline, market research, storytelling, and go-to-market execution.
Responsibilities
  • Define and refine core positioning and messaging for the HireVue platform to differentiate us among a competitive talent technology landscape and a growing list of competing HR technology priorities.
  • Develop customer-centric storytelling that speaks to Talent Acquisition, HR and business leaders, ensuring consistent messaging across all of our teams and channels.
  • Own and evolve HireVue’s customer personas, ensuring deep insights into buyer needs, pain points, and decision-making drivers.
  • Partner with the Brand and Communications teams to build content that drives thought leadership, market influence and industry message. Partner on analyst and influencer strategies.
  • Optimize and evolve our pricing and packaging strategy to drive growth and profitability with a focus on simplification and ease of purchase.
  • Work with Finance and Product teams to analyze pricing effectiveness of current and new products and adjust based on customer insights and business goals.
  • Lead the gathering and synthesizing competitive intelligence, ensuring that insights are easily consumable and readily available for go-to-market and product teams to effectively differentiate HireVue’s offerings.
  • Maintain a pulse on market trends, customer needs, and emerging technologies, driving informed strategic decisions.
  • Partner with Sales Enablement to assist with the design and execution of sales enablement programs, equipping sales teams with training, content, and tools to drive pipeline and close deals.
  • Develop customer-centric sales narratives, battlecards, pitch decks, and competitive positioning frameworks to increase wins.
  • Collaborate with Revenue Ops and Sales Leadership to measure impact and optimize enablement strategies.
  • Partner closely with the Chief Product Officer and Product Management team to ensure market-driven product strategy.
  • Provide input into product roadmap decisions with deep market and customer insights, ensuring alignment with business goals.
  • Work with Demand Generation and Field Marketing to build messaging and on product-focused campaigns that drive demand and pipeline and close deals.
Desired Qualifications
  • Experience in HR Tech, Talent Acquisition, or AI-driven SaaS solutions is a plus, but not necessary.

HireVue offers a hiring solution that utilizes artificial intelligence to enhance the recruitment process. Its platform evaluates candidates based on their potential and skills rather than just their academic qualifications, helping companies discover overlooked talent. The platform integrates with existing Applicant Tracking Systems (ATS) and includes features for candidate engagement, making the hiring process faster and more efficient. HireVue also provides specialized services for hiring coders, ensuring candidates possess both technical skills and teamwork abilities.

Company Size

201-500

Company Stage

Series E

Total Funding

$90.5M

Headquarters

South Jordan, Utah

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven recruitment solutions market projected to reach $3.1 billion by 2025.
  • HireVue's acquisition of Modern Hire enhances its comprehensive hiring platform.
  • Increased focus on ethical AI reduces bias and promotes diversity in hiring.

What critics are saying

  • Algorithmic bias in AI hiring tools remains a significant concern.
  • Integration challenges from Modern Hire acquisition may disrupt customer experience.
  • Rapid AI adoption could outstrip regulatory frameworks, leading to compliance issues.

What makes HireVue unique

  • HireVue uses AI to assess candidates beyond traditional qualifications.
  • The platform integrates seamlessly with existing Applicant Tracking Systems (ATS).
  • HireVue offers specialized services for hiring coders, focusing on skills and teamwork.

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Benefits

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-2%
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Salt Lake City, UT, July 18, 2024 (GLOBE NEWSWIRE) -- HireVue, the pioneer and global leader in Human Potential Intelligence, is pleased to announce the appointments of Alberto Silveira as Chief Technology Officer (CTO) and Marcy Daniel as Chief Product Officer (CPO). A vanguard in HR technology, these additions to the HireVue C-suite are pivotal as the company builds the next generation of hiring tools that will change the ways businesses identify skills and potential."We are thrilled to welcome Alberto and Marcy to the HireVue team. Their bold vision and expertise are the key to our next stage of product innovations," said Jeremy Friedman, CEO of HireVue. "HireVue has already transformed the way world-class companies identify skills and potential throughout the hiring process, and we’re going to bring continued transformation by building the next generation of tools that push us even further from the rearview approach that has never been optimal for candidates or companies.”Innovative Leadership Signals Big Advancements in HireVue Tech“HireVue’s mission and vision are a huge reason I’ve stepped into this role,” said Alberto Silveira. “The prospect of reducing bias and prioritizing meritocracy in hiring is incredibly motivating, and though it’s a challenging task, I look forward to building the enhancements that can unlock potential for our customers and candidates in a rapidly and globalized changing job market.”Alberto Silveira brings over 20 years of experience in technology leadership to his new role at HireVue. He is well-known for his hands-on, people-centric leadership style and is the author of the book "Building and Managing High-Performance Distributed Teams." Alberto is passionate about steering software teams to empowerment and full collaboration.Before joining HireVue, Alberto was the head of engineering at LawnStarter and PowerSchool

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