Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Assistant Trade Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

At least 4 years of beauty industry experience is required, preferably in make-up.
Strong retail and trade marketing experience and knowledge of UK and European retailers are required.
Omni-channel and forward-thinking capability is required.
A balance of strategic and operational, consumer-centric marketing experience is required.
Excellent verbal and written communication skills and the ability to liaise confidently with internal and external stakeholders are required.
Organization, rigor, attention to detail, and self-direction are required.
The ability to adapt quickly in a fast-paced, deadline-driven environment is required.
Strong Excel, PowerPoint, and Microsoft Office skills are required; Photoshop or Illustrator skills are a plus.
Passion for marketing and beauty is required.

Responsibilities

Develop and execute a robust trade marketing plan, ensuring timely and accurate execution.
Partner with the Commercial Team to design and deliver marketing activations aligned with global brand guidelines.
Liaise with retailers, internal stakeholders, and global teams to secure opportunities and coordinate initiatives that maximize brand visibility and sales.
Collaborate with the Head of Trade Marketing to recommend localization strategies across product, pricing, and go-to-market approaches.
Brief, manage, and oversee adaptation and development of regional marketing materials, including artwork, emailers, media creatives, retailer-exclusive gifts with purchase, gift wrap, and seasonal boxes.
Manage the regional product assortment and kits offer to ensure competitiveness and meet retailer needs.
Lead internal launch reporting for the dedicated category, using sales data and cross-functional insights to extract learnings and inform future plans.
Ensure trade marketing initiatives and locally produced materials reflect Huda Beauty’s brand identity and core values.
Brief and manage exclusive social content and asset development for retailers, including new product development launches and exclusive activations, in collaboration with global teams.
Collaborate with the Marketing team on Beauty Box initiatives, managing negotiations and execution across logistics, contracts, samples, marketing exposure, assets, copy, and social content.
Evaluate Beauty Box performance, track social activity, and consolidate learnings to optimize future participation.
Monitor and control marketing spend by activity against approved budgets and maintain accurate budget trackers.
Raise purchase orders before activity execution and liaise with suppliers and Finance to ensure timely invoicing and payments.
Present at seasonal retailer strategy meetings and contribute to internal cross-functional meetings, documenting key actions and ensuring follow-up.
Coordinate sample and complimentary orders with global teams.
Manage product requests for campaigns, photoshoots, and social activations.
Support ad hoc projects as required by business needs.

Desired Qualifications

Make-up industry experience is preferred.
Photoshop or Illustrator skills are a plus.

Assistant Trade Marketing Manager - UK

Huda Beauty · London, United Kingdom · Full-time · Posted 2026-09-09

Workplace: on_site

Department: Europe

Description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: Huda Beauty is looking for a driven and highly engaged Assistant Trade Marketing Manager to deliver best-in-class trade marketing across selective European retailers. This role will lead the execution of global marketing strategies locally, driving brand awareness, footfall, engagement and sales through impactful trade, brand and product activations.

Essential Duties and Responsibilities:

Trade Marketing:

Develop and execute a robust trade marketing plan, ensuring timely and flawless execution.
Partner closely with the Commercial Team to design and deliver impactful marketing activations, aligned with global brand guidelines.
Liaise with retailers, internal stakeholders and global teams to secure opportunities and coordinate initiatives that maximize brand visibility and sales.
Collaborate with the Head of Trade Marketing to proactively recommend localization strategies across product, pricing and go-to-market approaches.
Brief, manage and oversee the adaptation and development of regional marketing materials, including artworks, emailers, media creatives, retailers-exclusive GWPs, gift wrap and seasonal boxes.
Responsible for the regional product assortment and kits offer, ensuring it is competitive and meets retailer needs.
Lead internal launch reporting for your dedicated category, leveraging sales data and cross-functional insights to extract learnings and inform future plans.

Assets & Content:

Ensure all trade marketing initiatives and locally produced materials consistently reflect Huda Beauty’s brand identity and core values.
Brief in and manage exclusive social content and asset development for your retailers, including NPD launches and exclusive activations in collaboration with global teams.

Beauty Boxes:

Collaborate with the Marketing team on Beauty Box initiatives managing negotiations and execution across logistics, contracts, samples, marketing exposure, assets, copy, social content.
Evaluate Beauty Boxes performance, tracking social activity and consolidating key learnings to optimize future participation.

Budget Management:

Monitor and control marketing spend by activity in line with approved budgets, maintaining accurate budget trackers.
Raise purchase orders ahead of activity execution and liaise with suppliers and Finance to ensure timely invoicing and payments.

General:

Present at seasonal retailer strategy meetings and actively contribute to internal cross-functional meetings, documenting key actions and ensuring follow-up.
Coordinate with Global teams on sample and comp orders.
Manage product requests for campaigns, photoshoots and social activations.
Support ad hoc projects as required by business needs.

Requirements

4+ years of beauty industry experience is a must, preferably in make-up.
Strong Retail and Trade marketing experience with knowledge of UK and European Retailers.
Omni-channel/forward thinking
Good balance of strategic and operational, consumer centric marketing experience
Excellent verbal and written communication skills, ability to liaise confidently internal and external stakeholders
Must be organized, rigorous, detail oriented and self-directed
Ability to adapt quickly within a fast-paced and deadline-driven environment
“Can do” attitude
Strong Excel Skills, PowerPoint and Microsoft Office; Photoshop or Illustrator a plus
Passion for Marketing and Beauty

Benefits

Monthly “Self-Love Day” – at company discretion
Premium Medical & Dental coverage for employee plus dependents
Monthly coaching sessions with our in-house Success Coach
Employee discounts on all Huda Beauty products
Hybrid working schedules (home and office)
Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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About the Company

Huda Beauty

Direct-to-consumer beauty brand: makeup and skincare

Huda Beauty makes makeup, skincare, and fragrances for a global audience, including lines like KAYALI for fragrances and WISHFUL for skincare. Products are developed as quality cosmetic formulas and scents and are sold primarily through the brand’s website and select retail partners, with purchases completed online or in stores. The company is distinguished by a strong social media presence and influencer network, plus brand extensions that create a broader ecosystem under one name. Its goal is to lead the beauty market by offering trend-focused, high-quality products and building a loyal, globally connected customer base through direct-to-consumer channels and selective partnerships.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Dubai, United Arab Emirates
Founded: 2013

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