Senior Analyst - Technology and Activation Group

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Senior Analyst, Technology and Activation Group (TAAG) is responsible for working with internal account teams to implement digital media campaigns through effective trafficking of creative assets consistent with digital media plans.  This role involves working with digital media ad serving technologies daily.

Responsibilities

• Works with investment teams and creative teams to implement digital media campaigns  
• Manages campaign traffic sheets 
• Responsible for trafficking ad serving platforms and implementing appropriate additional 
• pixels 
• Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives 
• Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation 
• Ensures flawless execution of digital media campaigns 
• Responsible for implementing effective organizational process around digital media campaign delivery 
• Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise; seeks opportunities to improve continuously improve efficiency of processes. 
• Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers) with highest degree of professionalism, urgency, and client service orientation. 
• Further seeks to understand digital marketing technology landscape and how all may play a role in client business objectives.  
• Responsible for doing frequent audits to ensure correct execution 
• Responsible for QAing all work from the Associate 
• Aspires to learn more complex and advanced digital media technology topics 
• Manages all information issues and inquiries between key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors) with highest degree of professionalism, urgency and client service orientation. 

Qualifications

• 1-2 years of previous Ad Ops experience required

• BA/BS preferred or commensurate work experience  

• High detail and coordination skills required; able to accurately handle high volumes of data and manage timely status updates with multiple internal and external collaborators. 
• Strong client service orientation and relationship building skills 
• Ability to navigate technology platforms in digital media 
• Ability to navigate complex technical problems related to advertising technologies 
• Experience trafficking digital media campaigns in display, video, social or mobile ad technology platforms 

• Understanding organizational process related to digital media campaign execution 
• Critical thinking and problem-solving skills related to advertising technologies 
• Results oriented with strong independent and campaign management and time management skills 
• Solid written and verbal communication skill with ability to communicate/translate sophisticated concepts to non-technical audience 
• Experience in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, data management platforms, ad verification, etc. 

• Experience proficiency with Microsoft office suite; especially Excel 

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $72,390- $109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/09/2025.

All your information will be kept confidential according to EEO guidelines. 

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Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/14/2025.