Sales Manager

Job Description

• Produce the Annual Revenue Plan, Marketing Budgets and Forecasts
• Produce Action Plan related to the Revenue Plan and ensure Revenue Plan objectives are achieved
• Provides a professional, advisory support service to the General Manager
• Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
• Create and implement special programs to achieve greater profitability through:
  • Increasing average rate
  • Increasing overall occupancy
  • Increasing business volume during off-peak periods
  • Increasing local Food & Beverage and Banquet Sales
• Enhance the image of the hotel in the local community
• Participate as an active member of the community through associations, memberships and other trade organizations
• Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards 
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
• Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist

offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

• Investigate potential markets by:
  • Analyzing guest history and registration card files
  • Studying guest questionnaires
  • Reviewing government statistics on visitors to the city
  • Analyzing competition's sales/promotion efforts
  • Studying various reference and industry publications for sales leads
• Recommend to General Manager the kind of marketing which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Marketing Team.
• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets
• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media
• Manage the development of new products and services 
• Oversee the development of new marketing strategies
• Conduct market research
• Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

Customer Service

• Ensures the delivery of brand promise and provides exceptional service at all times to the guests.
• Provides excellent service to internal customers in other departments as appropriate.
• Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.
• Maintains positive guest and colleague interactions with good working relationships.

     Operational

• Ensuring that all operating standards comply with Company and Hotel Policies and Procedures and standards.
• Writing and updating the Departmental Operations Manual.
• Ensuring that all room targets are met.
• Ensuring strategic market influx.

Qualifications

Additional Information