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Tinuiti named Agency of Record for Serta Simmons Bedding. Jun 16 2026 Partnership spans Serta, Beautyrest, and Tuft & Needle, uniting full-funnel media and advanced analytics to accelerate growth across a modern sleep portfolio NEW YORK, NY - June 16, 2026 - Tinuiti, a leading independent media agency, today announced it has been named Agency of Record (AOR) for Serta Simmons Bedding, a leading global sleep company. Under the new partnership, Tinuiti will help lead SSB's integrated media strategy and execution across paid search, paid social, TV and streaming, affiliate marketing, and analytics. Tinuiti will support Serta Simmons Bedding's portfolio of brands - which includes Serta, Beautyrest, and Tuft & Needle - bringing a unified, full-funnel approach designed to drive performance, improve efficiency, and unlock growth across both direct-to-consumer and broader digital channels. This is about more than media - it's about connecting brand and performance in a way that drives real business outcomes. Serta Simmons Bedding has an incredible portfolio, and Tinuiti Inc. is excited to help unlock its next phase of growth. Jeremy Cornfeldt, President, Tinuiti The partnership brings together cross-channel media management spanning search, social, programmatic, and streaming/linear video, powered by Tinuiti's proprietary technology and data science capabilities. By integrating advanced measurement, forecasting, and optimization, Tinuiti will help Serta Simmons Bedding make faster, more informed decisions across its marketing ecosystem. As Tinuiti Inc. continue to evolve its portfolio and accelerate growth across its brands, Tinuiti Inc. need partners who can move at the speed of today's consumer. Tinuiti Inc. selected Tinuiti for their ability to unify media, data, and measurement into a single, performance-driven strategy that positions its brands for long-term growth. Tim Oakhill, CMO, Serta Simmons Bedding This relationship reinforces Tinuiti's continued momentum in the home and consumer goods category, where the agency is helping brands modernize their media approach and translate complexity into measurable growth. The Serta Simmons partnership marks the latest milestone in a transformative year for Tinuiti, including the recent appointment of Abbey Klaassen as Chief Executive Officer. The agency continues to set the standard in integrated media, architecting real business outcomes for its clients by building brands that resonate on the world's largest stages. Tinuiti recently announced its appointment as Agency of Record for Carter's, Inc. and led its largest-ever cohort of brands - including e.l.f. Beauty, Instacart, and Liquid I.V. - through massive cultural moments such as Super Bowl LX and the Winter Olympics. Tinuiti's market leadership was recently recognized at the 2026 Webby Awards, where its 'color e.l.f.nalysis' campaign for e.l.f. Beauty took home two top honors, further cementing the agency's reputation for translating cultural complexity into measurable business growth. Tinuiti recently hosted the annual Tinuiti Live in New York City on May 14. This year's theme, "The Orchestration Era: Bridging Human Strategy & Agentic Execution," explored the shift from manual marketing to a model where AI-powered execution and human strategy operate in sync to drive measurable growth. Watch the sessions here. About Tinuiti Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to "Love Growth. Hate Waste.", Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti's Bliss Point Marketing Operating System - the ultimate brand and performance unifier - which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client's business like its own - making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information visit https://tinuiti.com/. About Serta Simmons Bedding Serta Simmons Bedding, LLC (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands including Serta(R), Beautyrest(R), Tuft & Needle(R) and Simmons(R). For more information, visit sertasimmons.com.

Mile Marker acquires LIFT to combine media and performance content. Mile Marker adds LIFT's performance creative to tighten media-to-conversion workflows in a competitive US agency market. Mile Marker has acquired LIFT, bringing a performance content and creative team into its omnichannel media agency model to tighten the link between media execution and conversion-focused creative. The combined company will operate under the Mile Marker name, headquartered in New York City, with West Coast operations based in San Francisco. Mile Marker positions the deal as a way to reduce operational friction between media, creative, and data workflows, especially for teams running full-funnel programs across offline and digital channels. Table of contents. Jump to each section: Why Mile Marker bought LIFT now. The practical bet here is that performance outcomes are increasingly constrained by handoffs. When media planning, creative production, and measurement live in separate teams and tools, speed drops and learnings do not compound cleanly across channels. LIFT adds capability where many media-led agencies still rely on partners or fragmented internal pods: performance creative systems that can be iterated quickly, plus execution that spans traditional and digital formats, including direct mail. Mile Marker has also signaled it is not anchoring the integration on a single generative AI tool, but on adaptability as channels and customer expectations shift. What changes in the combined operating model. Operationally, the combined company is aiming for a tighter feedback loop between creative inputs and media performance signals. Mile Marker says LIFT's content and creative capabilities plug into its data and media infrastructure (including Waypoint and Relay), with the stated goal of making creative testing and optimization more systematic. For marketers, the important detail is not the org chart, it is the promised workflow: faster movement from insight to new creative variants, and less lag between campaign performance and content updates. If executed, that can matter most in categories where creative fatigue and offer testing cadence drive material swings in conversion rate. How this deal fits the competitive agency landscape. The category is crowded. US-based agency-led martech services span omnichannel media, performance creative, and content execution, with competition across independents and holding-company networks. Mile Marker now competes more directly with performance-heavy independents such as Wpromote, Tinuiti, Power Digital, and Jellyfish, many of which market an integrated "media + creative + measurement" story. The differentiation, if it holds, will depend on whether Mile Marker can actually unify identity, creative metadata, and media signals into a single learning loop, rather than simply offering more services under one contract. Macro shift: integrated workflows and measurable creative. The acquisition maps to broader trends in marketing workflow automation and the continuing convergence of marketing and sales. As more revenue teams demand faster attribution, tighter follow-up, and proof of incrementality, agencies are under pressure to operationalize measurement across the customer journey, not just report on it. It also reflects a shift in how creative is evaluated. "Creative that performs" increasingly means creative that is instrumented: tagged, tested, and tied to downstream outcomes like conversion, retention, and lifetime value, rather than assessed mainly on qualitative review or channel-level proxy metrics. What marketers should evaluate next. Marketers considering an agency partner with "integrated" claims can pressure-test the model with a few concrete checks: * Creative-to-media feedback loop: How quickly do performance insights change creative, and what is the real turnaround time for new variants? * Testing methodology: Whether the team can run multivariate and hypothesis-driven testing across channels, not only A/B tests inside one platform. * Offline-to-online continuity: If direct mail is part of the mix, how identity and measurement are handled so results do not stay siloed. * Data portability: Mile Marker emphasizes an open tech approach; marketers should confirm how data is accessed, exported, and governed. Mile Marker cites a 90% client retention rate, and LIFT cites average client relationships of more than four years. Those are useful directional signals, but the business value for buyers will come down to whether the combined team can reduce cycle time and improve measurability without adding coordination overhead. This article is created by humans with AI assistance, powered by ContentGrow. Ready to automate your content marketing? Book a discovery call today.

Tinuiti launches New YouTube Intelligence Suite, revealing 47% average incremental conversion impact for brands. May 14 2026 New capability within Bliss Point provides a more complete view of YouTube's impact across revenue and customer acquisition NEW YORK, NY - May 14, 2026 - Tinuiti, a leading independent media agency, today announced the launch of its YouTube Intelligence Suite within its proprietary technology platform, Bliss Point - connecting YouTube impressions directly to business outcomes at scale. Across Tinuiti clients, this approach shows YouTube driving an average of 47% more measurable conversion KPI impact - and sometimes up to 70% for brands - compared to standard reporting approaches. By expanding visibility into YouTube's full contribution to business outcomes, Tinuiti is helping marketers better understand the platform's role in driving revenue and customer acquisition. This capability is exclusive to Tinuiti clients and available only through Bliss Point. As one of the early adopters of this YouTube ADH solution, Tinuiti has seen firsthand the growing need for more accurate measurement as YouTube continues to win consumer attention across CTV, mobile, and desktop. Marketers have looked for ways to scale investment, but traditional reporting models often do not fully capture YouTube's impact, leaving marketers without a clear, unbiased view of how the platform drives revenue, brand growth, and long-term value. The YouTube Intelligence Suite moves beyond directional metrics, giving marketers a clearer and more complete view of performance by combining YouTube impression-level data, first-party outcomes data,and TransUnion identity resolution within Ads Data Hub (ADH), complemented by Brand Lift, Conversion Lift, and Tinuiti's proprietary Media Mix Modeling - providing a unified, privacy-safe view of full-funnel performance. This methodology consistently reveals additional measurable impact not visible through standard reporting approaches across both acquisition and revenue. As one of the early adopters of this YouTube ADH solution, Tinuiti has already gained significant traction with the newly launched product, onboarding more than 20 clients. For years, brands have invested in YouTube knowing it influences outcomes - but without clear proof of how and where. Tinuiti Inc. built the YouTube Intelligence Suite to change that. Marketers can now gain a clearer, more complete view, without platform bias, of how YouTube contributes to business results across the customer journey. This is what its mission 'Love Growth. Hate Waste.' looks like in practice: scaling what works and eliminating what doesn't. Jeremy Cornfeldt, President, Tinuiti Here's how it works. The YouTube Intelligence Suite brings together planning, measurement, validation, and optimization within a single system in Bliss Point: * Plan: Align audiences, formats, and investment using Google planning tools (Insights Finder & Reach Planner) and Tinuiti audience intelligence * Measure: Connect YouTube impression-level data to first-party conversion data via Ads Data Hub * Validate: Use Google Brand Lift and Google Conversion Lift tests to quantify consumer impact in real time * Optimize: Apply proprietary Media Mix Modeling to reduce platform bias and reveal cross-channel impact The result is a unified, full-funnel view of YouTube's impact across awareness, consideration, conversion, and revenue within a single, actionable system. Proof: revealing YouTube's value. Leading consumer brands are using Tinuiti's YouTube Intelligence Suite to better understand YouTube's true impact on business performance. In one example, a leading, fast-growing food delivery platform partnered with Tinuiti to move beyond standard platform reporting and uncover the full value of YouTube as a driver of business outcomes - revealing 146% greater measurable purchase impact than standard reporting approaches captured. In another example, a regional on-demand delivery brand identified 58% greater measurable revenue impact from YouTube after applying Tinuiti's measurement approach, gaining a more complete understanding of how the platform contributed to customer acquisition and revenue outcomes. By connecting media exposure to actual conversion behavior, these brands gained a clearer view of YouTube's role across the funnel - reframing it from a primarily upper-funnel channel into a more measurable and scalable driver of growth. Setting a New standard for YouTube measurement. While many approaches rely heavily on platform-reported metrics, Tinuiti methodology connects impression-level exposure to real-world outcomes across devices and channels. By integrating Ads Data Hub, first-party data, lift studies, and proprietary modeling within Bliss Point, Tinuiti delivers a more complete view of YouTube's performance. The YouTube Intelligence Suite is not a standalone SaaS product, but a set of proprietary capabilities embedded within Bliss Point and activated through Tinuiti client partnerships. With greater transparency into performance, YouTube becomes a more measurable and scalable growth engine - providing the clarity marketers increasingly demand. Building on a track record of breakthrough innovation. The launch of the YouTube Intelligence Suite builds on Tinuiti's recent recent success with AdCopy AI, a creative engine integrated into Bliss Point that leverages Google's Gemini models to generate, test, and refresh search ads in minutes - helping early adopters drive measurable performance improvements while accelerating creative output. It has driven an over 15% performance lift in search ads for early adopters and accelerated creative output across Search campaigns. About Tinuiti Tinuiti is a media agency that not only builds brands, but architects business outcomes. Guided by its mission to "Love Growth. Hate Waste.", Tinuiti creates immediate and lasting growth for clients. At the center is Tinuiti's Bliss Point Marketing Operating System, the ultimate brand and performance unifier, which fuels decisions across Audience, Creative, Media and Measurement. This approach allows Tinuiti to treat each client's business like its own - making smarter decisions, faster, and with greater accountability. With over $4.5 billion in media under management and 1,200 employees across the U.S., Mexico and EMEA, Tinuiti delivers measurable impact for leading brands. For more information visit https://tinuiti.com/.