Automotive Technician

Bridgestone unveils Formula E Gen4 tyres ahead of 2026/27 return. Bridgestone has revealed the tyres it will supply as Formula E's sole tyre partner from the 2026/27 season, marking the manufacturer's return to an FIA world championship for the first time since leaving Formula 1 at the end of 2010. The Japanese company presented its plans and new tyres at Formula E's World Premiere event in Rome on Wednesday, ahead of the championship's transition to its Gen4 car. The Gen4 era is expected to bring a substantial performance step, raising the demands on the tyre package. Tyres developed for Gen4 performance. Formula E describes Gen4 as the fastest and most powerful car in the series' history. It is set to reach a top speed of 335 km/h, produce peak power of 815bhp and feature permanent active all-wheel drive. The car is also capable of accelerating from 0 to 100 km/h in 1.8 seconds. Bridgestone has developed a bespoke Potenza Gen4 tyre for those conditions, with a focus on grip, durability and adaptability across different road surfaces and weather conditions worldwide. The range will also include a dedicated wet-weather tyre, named Potenza Gen4 for Typhoon, designed to provide grip in heavy rain and standing water. The source notes that a dedicated wet-weather option has been in strong demand among drivers for several years. Sustainability at the centre of the partnership. Bridgestone says 65 per cent of each tyre is made from recycled and renewable materials. These include carbon black derived from pyrolysis oil from end-of-life tyres and silica sourced from rice husks. The natural rubber is sourced through supply chains assessed under Bridgestone's due-diligence process and verified by a third party through the GPSNR Assurance System. The company also says tyre production will be powered entirely by renewable energy, with low-carbon logistics used to reduce emissions further. Bridgestone Global CEO and Representative Executive Officer Yasuhiro Morita described the Formula E agreement as a natural extension of the brand's motorsport ambitions. "Our return to the FIA World Championship is an exciting re-entry that embodies Bridgestone's history of passion and innovation," he said, adding that the company aims to advance both performance and sustainability through its involvement. Formula E CEO Jeff Dodds welcomed the manufacturer as the championship's sole supplier from 2026/27 and beyond, citing its motorsport heritage and sustainable innovation. The partnership will begin alongside the arrival of Gen4, linking Bridgestone's return to the FIA world championship stage with Formula E's next car generation. Simone scanu. He's a software engineer with a deep passion for Formula 1 and motorsport. He co-founded Formula Live Pulse to make live telemetry and race insights accessible, visual, and easy to follow.

Bridgestone marks 40 years supporting Leukaemia Foundation. First reported by AutoTalk Australia · 28 September at 8:48 am Who's covering this - 1 article * Industry trade - 1 The quick read. * Bridgestone is celebrating 40 years of partnership with the Leukaemia Foundation, supporting Australians living with blood cancer. * The affiliation is one of Australia's longest-running corporate partnerships, demonstrating Bridgestone's commitment to the local community. * This partnership highlights the importance of corporate social responsibility in building brand reputation and loyalty. * The long-term nature of this partnership suggests a deep-seated commitment to supporting the community, which can influence consumer purchasing decisions. For dealers: Bridgestone's 40-year partnership with the Leukaemia Foundation sets a high standard for corporate social responsibility in the automotive industry, and dealers can benefit from exploring similar initiatives to enhance their own brand reputation. AI-assisted summary of the coverage below - check the original reporting before relying on specifics. ADME commentary The ADME angle. Bridgestone's 40-year partnership with the Leukaemia Foundation is a testament to the power of long-term corporate social responsibility initiatives in building brand loyalty and reputation. This affiliation is one of Australia's longest-running corporate partnerships, demonstrating Bridgestone's commitment to supporting the local community and Australians living with blood cancer. What it means for brand reputation. A partnership of this duration and nature can have a significant impact on how consumers perceive the Bridgestone brand, potentially influencing their purchasing decisions and loyalty to the brand. The fact that Bridgestone has maintained this partnership for 40 years suggests a deep-seated commitment to corporate social responsibility, which can be a key differentiator in the market. Competitor response and market dynamics. Other tyre manufacturers and industry players may take note of Bridgestone's long-standing partnership and consider similar initiatives to enhance their own brand reputation and community engagement. In a market where product offerings and pricing can be relatively homogeneous, a strong brand reputation and commitment to social responsibility can be a key factor in influencing consumer choice. Actionable insights for dealers. Australian dealers can learn from Bridgestone's example by exploring opportunities to partner with local charities or community organizations, potentially enhancing their own brand reputation and customer loyalty. Full coverage. AutoTalk Australia · Industry trade · 28 September at 8:48 am Bridgestone and the Leukaemia Foundation are celebrating 40 years of partnership supporting Australians living with blood cancer. The affiliation is one of Australia's longest-running corporate...