Salary Range: 55000 to 65000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• Develop and create compelling content in various formats.
• Community Building: Cultivate an active, engaged community that supports and follows our projects.
• Oversee the daily execution of social media campaigns, ensuring brand consistency.
• Enhance visibility for our brand and products across multiple social media platforms.
• Collaborate with Marketing and Product teams to design and implement the monthly social media editorial calendar.
• Produce multimedia content, including videos and live streams, to boost user engagement.
• Ensure all content adheres to brand guidelines, maintaining consistency in style, quality, and tone while optimizing for search and user experience.
• Stay updated on gaming, blockchain, and Web3 trends to keep content fresh and engaging.
• Develop strategies to grow and maintain followers on popular platforms like Twitter, Facebook, Instagram, and TikTok, while also leveraging Web3-specific platforms such as Discord and decentralized social networks.
• Engage with decentralized communities and Web3 projects to strengthen Xsolla’s presence in the blockchain space.
• Create content and campaigns that highlight Xsolla’s involvement in NFTs, crypto, and other Web3 initiatives.
• Implement the monthly editorial calendar, including key performance indicators and initiatives.
• Follow social media best practices and keep the marketing team informed about new channel features and developments in Web3 marketing.
• Conduct quality assurance on social media posts before scheduling in a management platform.
• Monitor live posts for link accuracy, UI compatibility, community sentiment, and discussions within Web3 communities.

Requirements

• 1-3 years of experience in content creation or digital marketing, ideally within the gaming sector.
• Bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
• Proficiency in social media management and analytics tools like Sprout Social and Hootsuite.
• Familiarity with Adobe Creative Suite, Figma, and Canva is preferred.
• Experience collaborating with key opinion leaders (KOLs) and engaging with crypto communities.
• Strong understanding of gaming culture, trends, and the digital landscape.
• Excellent writing, editing, and communication skills.
• General knowledge of Search Engine Optimization (SEO), tagging, and web content ranking.
• Web3 gaming experience is highly preferred, including knowledge of NFTs, blockchain technologies, and decentralized communities.
• Understanding of Web3 marketing strategies and platforms such as Discord and decentralized social media networks.
• Proven ability to create engaging content for both traditional social platforms and Web3-specific communities.


• Additional Requirements:
• Ability to self-motivate and work independently while thriving in a collaborative team environment.
• Proven track record of successfully managing and growing multiple social media platforms while maintaining a positive, professional image for the organization.