Marketing Generalist & Management·Updated on Nov 5·
Full-timeParis, FranceNo salary listed
About the Job
Requirements
Have 5 to 10 years of experience in marketing or product marketing, including at least 3 years managing a B2B website, ideally in SaaS or complex software, with international and multilingual experience.
Have completed at least one website migration or replatforming from start to finish, including redirects and protecting search rankings, in collaboration with agencies or freelance developers.
Have strong CMS knowledge, including WordPress and AI-powered or headless platforms, and be able to learn a new platform quickly.
Have strong hands-on AI skills, use AI daily, and build with it, including automations using Make, Zapier, or n8n, custom GPTs, and agents; know when AI output needs human review before publication.
Have a good eye for design, including layout, user experience, and visual hierarchy, and be comfortable working in Figma.
Have technical fluency in HTML, CSS, GA4, Google Tag Manager, Search Console, and HubSpot forms and integrations.
Be fluent in English.
Responsibilities
Audit the current website and decide with Product Marketing what content to move, merge, or retire.
Build the content model and reusable templates in the new CMS so the team can create pages without developers.
Run redirects, HubSpot forms, and tracking to preserve search rankings, leads, and data through the migration.
Launch the website in five languages, retire WordPress with IT, and train the team on the new tool.
Own the website roadmap and keep the site technically and structurally healthy.
Propose pages for uncovered topics, use cases, and audiences, and evolve templates and navigation as positioning changes.
Run daily updates, landing pages, and the translation workflow; publish only claims approved by Product Marketing.
Maintain accessibility, cookie consent, and security settings with IT.
Own tracking and reporting using GA4, Google Tag Manager, and Search Console, and communicate results in business language.
Improve user journeys and forms with Revenue Operations, and test what converts.
Tell Product Marketing which pages, messages, and proof points work.
Desired Qualifications
Technical SEO and AI search visibility (GEO/AEO).
Accessibility (WCAG) and GDPR/cookie consent experience.
Mission
For many General Counsel, Corporate Secretaries and legal operations leads, dilitrust.com is their first contact with DiliTrust and our Legal Operating System. As Website Manager, you own that experience: first by moving the site to a new AI-powered CMS without losing what works, then by running it like a product. You read the data, build fast, test, and keep what works.
Scope
You'll join a small Product Marketing team inside the global Marketing department and own an international B2B website in five languages (EN, FR, IT, DE, ES), connected to HubSpot. You own the site as a platform and a channel. Positioning and messaging come from Product Marketing, page copy from our Content Producer, visual identity from Brand, and SEO from our SEO specialist. Success means a site that's faster to build and run, and more visitors turning into conversations.
Core responsibilities
Website rebuild
Audit the current site and decide with Product Marketing what moves, what gets merged and what gets retired.
Build the content model and reusable templates in the new CMS, so the team can create pages without developers.
Run redirects, HubSpot forms and tracking so we keep rankings, leads and data through the switch.
Launch in all five languages, retire WordPress with IT and train the team on the new tool.
Website structure and content
Own the website roadmap and keep the site healthy, technically and structurally.
Propose new pages for topics, use cases and audiences we don't cover yet, and evolve templates and navigation as our positioning changes.
Run daily updates, landing pages and the translation workflow, publishing only claims approved by Product Marketing.
Keep accessibility, cookie consent and security settings in order with IT.
Performance and optimization
Own tracking and reporting (GA4, Google Tag Manager, Search Console) and share results in plain business language.
Improve journeys and forms with Revenue Ops, and test what converts.
Tell Product Marketing which pages, messages and proof points work.
Who you work with
Reports to: Senior Product Marketing Manager
Daily collaboration: The whole Marketing team, Revenue Ops (HubSpot), IT
As needed: Agencies and freelance developers
What we're looking for
5 to 10 years in marketing or product marketing, including at least 3 years managing a B2B website, ideally SaaS or complex software, with international, multilingual experience.
At least one website migration or replatforming from start to finish, including redirects and protecting search rankings, run with agencies or freelance developers.
Strong CMS knowledge: WordPress, plus AI-powered or headless platforms, and quick to learn a new one.
Strong, hands-on AI skills: you use AI every day and build with it, from automations (Make, Zapier, n8n) to custom GPTs and agents, and you know when AI output needs a human check before it goes live.
A good eye for design: layout, UX and visual hierarchy, and comfortable working in Figma.
Technical fluency: HTML and CSS, GA4, Google Tag Manager, Search Console, and HubSpot forms and integrations.
Fluent in English.
A plus: technical SEO and AI search visibility (GEO/AEO), accessibility (WCAG) and GDPR / cookie consent.
What really sets you apart
AI tinkerer: you love testing new tools and building your own shortcuts.
Marketer at heart: give you a positioning document and you already see the page structure.
Fast from idea to live: you prototype, ship, measure and iterate.
Problem solver: you go where the problem is and arrive with a solution, not just a ticket.
Calm in a migration: you plan carefully, check everything twice, and don't panic when something breaks on launch day.
Collaborative and proactive: you spot what needs doing and act before anyone asks.
Recruitment process
1. Phone screening with Talent Acquisition
2. First interview with our Senior Product Marketing Manager
3. Website case exercise
4. Team and stakeholder interviews, including our Global Head of Marketing
5. Final interview with another key stakeholder
To apply for this position, please send your resume in English.