Senior Data Scientist
Smadex
Senior Data Scientist
Smadex
Mobile-first programmatic advertising DSP platform
Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by cutting-edge data architecture and predictive analytics trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).
We are looking for a Senior Data Scientist to lead the analytics initiatives that underpin our core product and platform integrity. In this role, you will be the primary technical authority for Data Science for Product, owning the frameworks for data quality, accuracy, identity resolution, and incrementality measurement.
You will collaborate closely with Product Managers and Platform Engineers to ensure our analytical signals are accurate, our identity graphs are reliable, and our causal experiment frameworks deliver verifiable business value.
Smadex is a mobile-first programmatic advertising platform for performance, direct response, and brand campaigns across in-app, mobile web, and Connected TV. It uses a machine learning-assisted bidding engine that optimizes the mix of creative assets, audience targeting, and price in real time, processing over a million bid requests per second with support for first- and third-party data, fraud protection, brand safety, and multi-dimensional reporting. It offers end-to-end campaign management in self-serve or managed modes, with a pricing model based on a minimum budget plus a percentage fee and flexible dCPM aligned to CPA and CPI goals; after adopting RTB it expanded globally and was acquired by Entravision in 2018, becoming part of the Headway unit. Its goal is to help advertisers acquire high-quality users, improve retention, and increase return on ad spend while safeguarding brand safety across mobile and connected TV channels.
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