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Full-Time

Product Marketer

Remote

Confirmed live in the last 24 hours

Distru

Distru

11-50 employees

Seed to sale cannabis software solutions

Consulting
Consumer Software
Enterprise Software

Compensation Overview

$75k - $150kAnnually

+ Equity

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Adobe Creative Suite
Figma
Hubspot
Marketing
Requirements
  • Excellent written and verbal communication skills
  • A strong understanding of the B2B SAAS product marketing lifecycle
  • A core understanding of the B2B cannabis supply chain
  • A strong desire to learn and succeed in supporting cannabis operations
  • Creative, content-driven methods for communicating complex ideas in an easy to understand way
  • The ability to quickly grasp new information and demonstrate understanding of complex supply chain dynamics
  • Demonstrated your effectiveness in previous GTM campaigns, with clear examples of your work
  • Independent work habits, are diligent with planning, and detail oriented
  • A data-oriented mindset and build protocols to replicate positive results
  • A good sense of humor and a desire to have fun :)
  • Minimum 3 years experience using software for creative content (Adobe Creative Suite products, Figma, or other tools.)
  • Minimum 3 years experience in B2B SAAS product marketing
  • Previous CRM experience (Hubspot is a plus)
  • Comfortable speaking to an audience and being ‘the face’ on videos
Responsibilities
  • Lead the rollout of all new features and product lines at Distru including strategy, content, and goals, while staying on brand with our culture and voice. Includes but is not limited to: Informational graphics, short video content, website copy, newsletter releases, organizing and hosting webinars, brief instructional copy.
  • Take charge of our GTM for new product lines and major new features.
  • Stay up to date on industry trends, cannabis operation workflows, and customer product needs.
  • Build an understanding of our customer profiles and ideal prospects, tailored to the individual needs of different cannabis business structures and state-specific regulations.
  • Work closely with Marketing, Product, and our founders to develop and execute GTM strategies for new product updates and customer education content.
  • Collaborate with our Customer Success and Sales teams to conduct market research, connect with our customers, and understand their product education needs.

Distru offers a specialized software platform for the cannabis industry, focusing on seamless integration with Metrc for indispensable compliance, alongside robust features like inventory management and cultivation analytics. This focus on critical industry-specific functionalities makes it a pivotal player in the sector, providing a dynamic work environment for employees passionate about leveraging technology to enhance industry standards and operations. Its comprehensive toolset not only ensures operational excellence but also positions employees at the forefront of technological adoption in a rapidly evolving market.

Company Stage

Seed

Total Funding

$3M

Headquarters

Oakland, California

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

5%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • The integration with BLAZE has proven to significantly reduce intake processing time, enhancing operational efficiency for clients like Haven.
  • Partnerships with SparkPlug and Pistil Data provide clients with advanced analytics and actionable insights, driving better decision-making and sales performance.
  • The collaboration with FundCanna enables quick access to capital, which is crucial for scaling operations in the capital-intensive cannabis industry.

What critics are saying

  • The highly specialized focus on the cannabis industry may limit Distru's market reach and diversification opportunities.
  • Dependence on successful integrations with third-party platforms could pose risks if these partnerships face technical or strategic challenges.

What makes Distru unique

  • Distru's seed-to-sale ERP platform is specifically tailored for the cannabis industry, unlike more generalized ERP solutions.
  • The integration capabilities with platforms like BLAZE, SparkPlug, and Pistil Data provide a seamless and comprehensive ecosystem for cannabis operators.
  • Distru's partnership with FundCanna offers a unique combination of technology and capital solutions, addressing both operational and financial needs of cannabis businesses.