Full-Time

Senior Marketing Manager

Content & Social

Posted on 11/25/2024

Guideline

Guideline

201-500 employees

Affordable, customizable 401(k) retirement plans

Compensation Overview

$144.5k - $180kAnnually

+ Equity (Incentive Stock Options)

Senior

Remote in USA

Category
General Marketing
SEO Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Amplitude
Branding/Brand Strategy
Social Media
SEO
Data Analysis
Google Analytics
Requirements
  • 8+ years of professional experience in a content, social media, or related role, with a track record of delivering strategies that drive engagement and growth.
  • A results-oriented approach to aligning content efforts with broader company goals and objectives.
  • Exceptional writing and editing abilities, with expertise in crafting content that resonates across formats and channels.
  • Hands-on experience managing social platforms, analyzing performance, and optimizing strategies to build engagement and brand presence.
  • Strong understanding of SEO principles, including keyword research and content optimization, to enhance discoverability.
  • Proficiency with tools like Google Analytics, Amplitude, and social platform insights to measure success and inform decisions.
Responsibilities
  • Design and lead a forward-thinking content and social strategy that elevates our brand, reaches key audiences, and drives measurable growth.
  • Oversee a team of contractors to create a high-volume of quality content — including copywriters, designers, and videographers.
  • Act as the primary liaison between Marketing and other departments, especially Product and Engineering, to ensure messaging alignment and support for key initiatives.
  • Oversee day-to-day management of our blog and social media accounts — ensuring consistent messaging, high engagement, and alignment with brand goals.
  • Collaborate with company leaders to craft insightful content that connects our mission and values to market trends and industry impact.
  • Ensure all content is accurate, compliant, and upholds regulatory standards.
  • Use tools like Google Analytics, Amplitude, and social platform insights to measure performance, track key growth and engagement metrics, and inform strategy.
  • Drive SEO strategy, ensuring content is optimized to boost visibility and attract high-quality traffic.
  • Keep tabs on industry trends, competitor strategies, and new tools to ensure our content remains innovative and impactful.
Desired Qualifications
  • A priority given to candidates with experience in fintech, HR tech, or payroll spaces.
  • Experience with video strategy, production, and more — to help us leverage that medium.

Guideline provides affordable and customizable 401(k) retirement plans and Individual Retirement Accounts (IRAs) for businesses of all sizes, particularly targeting small to medium-sized enterprises and specific sectors like dental practices. Their service includes end-to-end management of retirement plans, featuring automatic enrollment, low monthly fees, and compliance testing. As a 3(38) fiduciary, Guideline manages investment options to prioritize employees' best interests. They operate on a subscription-based model, allowing businesses to access essential retirement plan services at a low cost, with options for customization through additional features like profit sharing and matching. Guideline Pro is a platform designed for financial professionals, offering tools to help clients manage retirement plans effectively. The company's goal is to make retirement savings more accessible and affordable, enabling more individuals to prepare for their financial future.

Company Size

201-500

Company Stage

Series E

Total Funding

$329.8M

Headquarters

San Mateo, California

Founded

2015

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital financial services boosts Guideline's digital-first approach.
  • Partnership with QuickBooks Payroll enhances retirement benefits for small businesses.
  • Guideline's new mobile app increases accessibility and user engagement.

What critics are saying

  • Increased competition from QuickBooks Payroll could shift market share.
  • Reliance on Vanguard poses a risk if fee structures change.
  • New Starter plan and Enterprise tier may increase operational complexity.

What makes Guideline unique

  • Guideline offers a flat fee per participant, unlike asset-based fee models.
  • Guideline acts as a 3(38) fiduciary, managing investment options for clients.
  • Guideline provides end-to-end retirement plan management, including compliance and reporting.

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Benefits

Flexible vacation policy

Company equity

401(k) with matching contributions

100% paid employee insurance coverage

Annual learning & development stipend

Parental leave

Sabbatical after 5 years of employment

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-3%
The Manila Times
Jan 8th, 2025
Best Payroll Software (2025): QuickBooks Payroll Named Top Payroll Service by Consumer365

Moreover, QuickBooks Payroll's partnership with Guideline for 401(k) management allows small businesses to offer retirement benefits with minimal administrative effort, enhancing employee retention and satisfaction.

IAB
Apr 25th, 2024
2024 Digital Video Ad Spend & Strategy Report

IAB partnered with Guideline, which leveraged ad billing data, other market estimates, and an IAB-commissioned Advertiser Perceptions quantitative survey of TV/digital video ad spend decision-makers to generate these results.

Gala Law
Feb 12th, 2024
Advertisement Board Issued New Principles for Preventing Misleading Loyalty Programs

The Advertisement Board ("Board") amended the "Guideline on Advertisements Containing Price Information, Discount Sale Advertisements and Commercial Practices" ("Guideline") in its meeting dated 09.01.2024 and numbered 341, introduced new principles for loyalty programs.

Guideline
Oct 2nd, 2023
Guideline launches new Starter plan, making 401(k)s even more accessible for millions of people

Guideline launches new Starter plan, making 401(k)s even more accessible for millions of people.

InvestmentNews
Aug 11th, 2023
Jeff Rosenberger And Guideline’S Mission To Provide 401(K)S To Small Businesses

Jeff Rosenberger is about as close to a “lifer” as one can get in the relatively new financial technology industry.Growing up just north of San Francisco in Marin County, Rosenberger was exposed to financial products at an early age by his father, a executive with FICO, and mother, a researcher with the Federal Reserve Bank of San Francisco. After earning a bachelor’s degree in statistics from the University of California, Berkeley — which allowed him to take classes in computer science on the side— and a master’s from Stanford, Rosenberger worked for big data companies, often for large bank customers. He moved fully into fintech in 2010 when he joined Wealthfront, then known as kaChing, as it was pivoting toward automated investing. In June, the company said it oversees $43 billion in assets. In 2015, Rosenberger got in early on Earnest, a digital lending company, that was acquired two years later by student loan servicer Navient for $155 million.

INACTIVE