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VaynerMedia

Global, full-service digital marketing agency

Vice President of Data & Analytics - Analytics

Data ScienceConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 10 years of experience working in digital analytical fields, with a record of accomplishment in achieving desired business results through process optimization.
  • Extensive working knowledge of modeling, forecasting, and data management.
  • Extensive working knowledge of database marketing principles and digital analytics, including site analytics, social, email marketing, and online analytics.
  • An advanced degree in Mathematics, Statistics, Marketing, Engineering, Computer Science, or a quantitative discipline is preferred.
  • Extensive working knowledge of basic analytic tools, with advanced experience in Excel and Python.
  • Ability to manage multiple tasks in a fast-paced data environment.
  • Strong leadership skills and a desire to build and develop the team.
  • Proven track record of managing multiple projects at once.
  • Preferred specialties include data science, big data, data-driven decisions, online services analytics, modeling and analysis, product innovation, leadership, and operational strength.
  • Analytics disciplines include general analytics, media buying, ad technology, marketing technology, research, statistics, machine learning, and programming.

Responsibilities

  • Ensure the quality of all analytics deliverables across the team and act as a leader within the agency to drive value for clients.
  • Drive scoping efforts for new and existing clients, ensuring team profitability and utilization.
  • Serve as the lead client contact for analytics and business intelligence, advancing clients’ use of data-driven intelligence through clear points of view, presentations, and ongoing discussions about data analysis in decision-making.
  • Oversee ongoing client relationships and deliverables to ensure quality and alignment with client goals.
  • Identify and nurture opportunities to increase or expand scope for the analytics team and the wider agency.
  • Analyze complex systems to discern insights, drive solutions, and deliver effective and efficient marketing investments that help clients connect with customers and meet business objectives.
  • Use data and emerging technologies to help clients find and reach prospects, learn from experiments, measure and optimize promotional investments, predict future behavior, build forecasting models, and develop multi-touchpoint marketing programs across media.
  • Simplify findings so others can understand complex ideas and concepts.
  • Provide accurate attribution platforms and models across multiple media channels.
  • Develop and implement digital ecosystem measurement and insights.
  • Provide leadership, guidance, and mentorship to the analytics team, and help build a team of data scientists capable of meeting client needs.

Desired Qualifications

  • Use analytical rigor and innovation in campaign and media analytics, customer insights, and business intelligence for clients.
  • Use technology, analytics, and insights to improve marketing effectiveness and efficiency.
  • Exceptional written and verbal communication skills.

About the Company

VaynerMedia

Global, full-service digital marketing agency

VaynerMedia is a full-service digital agency that provides strategy, creative, paid media, eCommerce, production, and influencer marketing to help large brands grow. It operates globally and uses integrated campaigns that combine creative ideas with data-driven insights to reach target audiences and improve client outcomes. Its product works by coordinating multiple disciplines—strategy, content creation, media buying, and measurement—into tailored marketing solutions that aim to maximize ROI. Unlike some agencies that focus on a single channel, VaynerMedia offers a holistic, cross-channel approach and leverages Gary Vaynerchuk’s personal brand to shape campaigns and thought leadership. The company’s goal is to help brands navigate the digital landscape, connect with consumers, and drive measurable business results, with revenue generated through project fees, retainers, and performance-based incentives.

Company size
501-1,000
Company stage
Not listed
Total funding
$2.1M
Headquarters
New York City, New York
Founded
2009

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