Senior Social & Content Strategist

Job Description

Make brands worth following. 

Social moves fast. Brands do not win by chasing every trend or publishing more of the same. They win by understanding where they belong, how they should behave and why people should care. 

As a Senior Social & Content Strategist at SQLI, you define how brands show up across social platforms, culture and communities. You connect audience behaviour, platform dynamics, content, creators, community and paid distribution into a social ecosystem that earns attention and delivers results. 

You combine creative instinct with strategic discipline. You know what makes an idea platform-native, but you can also explain how it supports the brand and business objective. You turn that thinking into a sharp client story, a clear tactical plan and briefs that creative and media teams can act on. 

You understand the scroll. But more importantly, you understand the strategy behind stopping it. 

What you will do 

• Define the role of social within a brand’s wider digital and marketing strategy. 

• Develop social strategies, annual plans and campaign approaches. 

• Make clear platform choices across TikTok, Instagram, Facebook, YouTube, Pinterest, Reddit and emerging channels. 

• Build distinctive content territories, formats and editorial systems. 

• Connect organic content, paid social, influencers, creators, UGC and community management. 

• Translate cultural, audience and platform insights into relevant creative opportunities. 

• Brief and challenge content, creative, influencer, community and performance specialists. 

• Use social and content data to improve formats, creative choices and distribution. 

• Decide where brands should invest, experiment, scale - or stay away. 

• Turn social strategy into a persuasive story and confidently present it to clients. 

Qualifications

What you bring 

• 5+ years of experience in social, content, creative or influencer strategy, preferably in an agency. 

• Deep knowledge of platform behaviour, social culture, creators and communities. 

• Experience developing complete social strategies - not only calendars, concepts or channel plans. 

• Strong understanding of both organic and paid social. 

• The ability to recognise strong creative work and make it strategically stronger. 

• Fluency in social performance metrics and the judgement to look beyond vanity metrics. 

• Excellent storytelling, deck-building and presentation skills. 

• Confidence in client conversations, workshops and pitches. 

• The ability to turn ambitious ideas into focused, feasible tactical plans. 

• Fluency in Dutch and English. French is an advantage. 

Additional Information

A challenging role is important, but so is the environment around it.

At SQLI, you’ll work on varied projects for leading brands such as Nestlé, Colruyt, Pierre Fabre and Jaguar Land Rover. You won’t spend years working on the same platform or solving the same problems. Each client brings new challenges, giving you the opportunity to broaden your experience and keep developing your expertise.

• You’ll have the freedom to take ownership and make an impact. Your ideas will be heard, your expertise will be trusted and the work you deliver will be visible across the company. You won’t simply step into a predefined role. You’ll have the opportunity to shape it as you grow.
• And we’ll actively support that growth. Through dedicated R&D time, training, certifications, seminars, mentoring, events and regular knowledge sharing, you’ll have the space to explore new technologies and strengthen the skills that matter to you. Regular feedback and development conversations will help you decide what your next step should look like.
• As part of SQLI Group, you’ll also become part of an international network of 2,200 colleagues across 12 countries. You’ll exchange knowledge with experts from different markets, work with international teams and gain exposure to projects beyond Belgium.
• We offer flexibility in how you organise your work, while still making time to come together as a team. Our recently redesigned office in Sint-Martens-Latem offers outdoor space, informal meeting areas and comfortable places to focus or recharge. Regular drinks and team events give us the chance to connect outside the usual (project) meetings.
• You’ll receive a competitive salary package that reflects your experience, including a company car, an Apple laptop, a phone subscription and everything else you need to do your job well.
• Most importantly, you’ll join a welcoming and experienced team where people share knowledge, challenge each other constructively and step in when someone needs support.

At SQLI, we help ambitious brands turn digital complexity into meaningful growth by bringing strategy, marketing, design and technology together.

Our values are straightforward:

• Curiosity
• Pragmatism
• Achievement
• Trust

They shape how we collaborate, make decisions and communicate: openly, directly and without unnecessary complexity.

Interested?

If you’re looking for challenging work, genuine ownership, international opportunities and the freedom to keep growing, let’s talk.