Retention Marketing Manager
No salary listed
Mid
Chicago, IL, USA
In Person
Growth & MarketingGrowth Marketing
About the job
Requirements
- At least 4 years of experience in retention, lifecycle, or customer relationship management marketing, with direct ownership of automated flows and campaign strategy.
- Hands-on expertise in Klaviyo, including building, quality assurance, and troubleshooting flows and segmentation.
- A demonstrated track record of improving repeat purchase rate, customer lifetime value, or similar retention metrics at a comparable or larger direct-to-consumer/e-commerce business.
- Strong analytical skills, including pulling and interpreting data to guide strategy.
- Experience managing a campaign calendar across multiple product lines or sub-brands.
Responsibilities
- Own and evolve all automated customer relationship management flows in Klaviyo, including welcome series, abandoned cart and checkout, post-purchase, replenishment, win-back, and VIP journeys across all five brands.
- Continuously test and refine flow logic, timing, and creative to improve conversion and revenue per recipient.
- Build and manage the email and short message service campaign calendar in partnership with the marketing team.
- Develop and maintain customer segmentation based on behavior, purchase history, brand affinity, and VIP status to drive increasingly personalized targeting.
- Partner with the paid media team to align retention and acquisition efforts.
- Build and manage a loyalty and VIP program, including gifting, early access, and recognition for high-value repeat customers.
- Identify and nurture the highest-customer-lifetime-value segments with dedicated journeys and offers.
- Partner with the retail team to connect in-store and future café customer data with digital customer relationship management, ensuring a single customer view across channels.
- Support clienteling efforts for the flagship store and develop retention strategies spanning online, retail, and café relationships.
- Own reporting on customer relationship management health, deliverability, subscriber growth and opt-outs, and automation-driven revenue contribution.
- Report weekly, monthly, and quarterly on repeat purchase rate, time to second purchase, revenue recovered from abandoned flows, and win-back rate.
- Use Shopify and Klaviyo data to identify trends and opportunities and translate findings into action.
- Work with the paid media manager, developer, and merchandising team to ensure retention marketing reflects inventory, launches, and brand priorities.
- Troubleshoot and quality-assure technical issues in customer relationship management flows and data integrations as the primary point of contact for retention marketing operations.
Desired Qualifications
- Experience in jewelry, fashion, beauty, or another high-frequency, high-SKU direct-to-consumer or luxury brand.
- Experience connecting retail or in-person customer data with digital customer relationship management for omnichannel retention.
- Experience building or managing a loyalty or VIP program from the ground up.
- Experience with short message service platforms in addition to email.
- Familiarity with Shopify analytics and reporting.
About the company
Local Eclectic is a women-founded jewelry brand that curates unique, limited-edition pieces from emerging designers and in-house lines. It handles everything from design to fulfillment and collaborates with designers and influencers to create one-of-a-kind pieces. The collection includes five in-house brands such as Family Gold, plus a rotating assortment of 1,000+ items with weekly drops and surprise boxes. The goal is to empower women designers and make distinctive jewelry accessible to customers.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2013
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Simplify's Take
What believers are saying
- Harvest Moon launched January 2026, extending its solid-gold, intention-driven assortment.
- Nordstrom, Anthropologie, and Free People distribution broadens reach beyond direct e-commerce.
- Nearly one million Instagram followers support low-cost launches and repeat merchandising.
What critics are saying
- Local Eclectic reported only 21 employees, limiting scale against larger jewelry platforms.
- The flagship and cafe opening adds fixed costs before proving durable store traffic.
- A creator-led, online-first brand risks weakening if Instagram and TikTok demand cools.
What makes Local Eclectic unique
- Founded in 2013, Local Eclectic curates emerging designers, 94% women-founded.
- Its in-house, accessible fine jewelry complements exclusive designer drops like Harvest Moon.
- The new Streeterville flagship merges retail, office, and cafe inside a landmark mansion.
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