Full-Time

Head of Go-To-Market

Timberland

Timberland

1,001-5,000 employees

Designs and retails boots, apparel, accessories

Compensation Overview

$112k - $140k/yr

+ Annual incentive + Sales incentive + Commission

Stratham, NH, USA

In Person

Category
Business & Strategy (1)
Required Skills
Sales
Marketing

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Requirements
  • At least 3 years of experience managing regional end-to-end Go-To-Market processes, balancing global objectives with regional execution.
  • Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns.
  • Ability to manage cross-regional milestones and ensure on-time delivery.
  • Experience coordinating with wholesale partners, retail teams, and marketing to drive product campaigns and competitive positioning.
Responsibilities
  • Oversee the regional end-to-end Go-To-Market process from initial planning through market exit.
  • Collaborate with the global Go-To-Market team and product creation team to align regional milestones with global objectives for seasonal execution.
  • Align regional strategies with global objectives and incorporate local market demands and consumer insights into the global Go-To-Market process.
  • Coordinate SMS for regions and serve as the primary point of contact for regional Go-To-Market updates, inquiries, and feedback.
  • Partner with the global team to evaluate regional Go-To-Market performance, track key performance indicators, identify areas for improvement, and ensure feedback reaches the global process at the appropriate touchpoints.
  • Align regional strategies with Global Go-To-Market and Product teams so that objectives and timelines remain synchronized.
  • Partner with marketing teams to develop region-specific campaigns aligned with Go-To-Market initiatives.
  • Assess success measures including product-launch timeliness, milestone adherence, reduction in overdevelopment ratios, sales performance, market share, and productivity.

Timberland designs and sells authentic boots, shoes, apparel, and accessories for outdoor and workwear use. Its products are built for durability and outdoor activities, combining rugged footwear with apparel and accessories suited for adventures in all weather and environments. The company differentiates itself through a strong outdoor lifestyle brand identity within the VF Corporation family, global reach across more than 15 countries, and a people-centric culture that offers extensive employee perks such as 40 paid hours of service time per year. Timberland’s goal is to help people enjoy the outdoors while supporting sustainable and active lifestyles for the benefit of people and the planet.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Stratham, New Hampshire

Founded

1918

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Simplify Jobs

Simplify's Take

What believers are saying

  • Timberland revenue rose 8 percent in Q3 2026, with Americas up double digits.
  • Timberland opened stores in Raleigh, Menlo Park, Metrocentre, and American Dream during 2026.
  • VF says Timberland’s DTC grew 8 percent, supporting expansion and pricing power.

What critics are saying

  • VF still carries Timberland inside Outdoor, limiting independent strategy and accountability.
  • VF’s Reinvent cuts and prior 500-person layoffs show continued cost pressure across brands.
  • Wholesale softness and collaboration dependence threaten Timberland if DTC store productivity fades.

What makes Timberland unique

  • The yellow Boot remains Timberland’s strongest global cultural asset in 2026.
  • Timberland PRO’s NASCAR partnership, announced July 30, 2026, deepens trades credibility.
  • Jacquemus and MLB collaborations keep Timberland relevant in fashion and streetwear.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
SELECTA BISSO
Aug 7th, 2026
Timberland x New Era: the iconic 6-Inch Boots meet the MLB franchises.

Timberland x New Era: the iconic 6-Inch Boots meet the MLB franchises. * Published 7th August 2026 Mode et tendances Vêtements de sport Two American cultural institutions come together around baseball. Timberland and New Era unveil a limited edition collection under MLB license, bringing together seven iconic franchises around three essential pieces: the Timberland Premium 6-Inch Waterproof Boot, the New Era 59FIFTY(R) cap and the 19TWENTY(R). Planned for the 15th August 2026The collaboration brings together the world of baseball with the iconic "wheat" colorway that has helped make the 6-Inch Boot an urban fashion icon. When three symbols of American culture meet. This collaboration is based on a particularly natural partnership. On one side, Timberland and its famous 6-Inch Boot, which has become much more than just an outdoor shoe over the decades. On the other hand, New Era and its caps, inextricably linked to the history of American baseball. In addition to this, there are the colors and emblems of seven teams from Major League Baseballcreating a collection at the crossroads of sport, streetwear and popular culture. The selected franchises are the Atlanta Braves, Boston Red Sox, Chicago White Sox, Houston Astros, Los Angeles Dodgers, New York Mets et New York Yankees. The Premium 6-Inch Boot is now available in MLB colors. The centerpiece of the collection, the Timberland Premium 6-Inch Waterproof Boot retains the famous wheat finish characteristic of the brand. Each version then incorporates the colors and visual identity of one of the seven franchises. This transforms the boot into a true fan item without abandoning the aesthetic that made it successful. The association is particularly symbolic as the yellow Timberland holds an important place in American street culture, especially in New York, where it has established itself as a reference in hip-hop wardrobe. New Era releases its 59FIFTY and 19TWENTY models. The collaboration doesn't stop at shoes. New Era accompanies each version with two of its silhouettes. The famous 59FIFTY(R) fitted It incorporates the emblems of the various franchises while retaining Timberland's color palette. A true icon in the world of baseball, the fitted cap naturally extends the collection's concept. La 19TWENTY(R) adjustable completes the range with an adjustable construction, offering a different interpretation of the same universe. In both cases, the visual codes of MLB teams meet the tones inspired by Timberland's traditional boot wheat. Seven teams, seven identities. By selecting seven franchises with particularly strong identities, Timberland and New Era allow each piece to retain a distinct personality. Musique et audio Habillement The New York Yankees to Los Angeles Dodgers, going through the Boston red sox or the Chicago White SoxThe collection draws inspiration from some of the most recognizable logos in American baseball. This choice also allows them to reach an audience that goes far beyond just MLB fans, as these emblems have long been integrated into international fashion and streetwear. A worldwide release on August 15th. Collection Timberland x New Era MLB will be launched worldwide on 15th August 2026, online and in a selection of Timberland, New Era and MLB stores. La Premium 6-Inch Waterproof Boot will be offered at the price of 250 dollars, while the New Era 59FIFTY(R) will be sold at a slightly lower price 60 dollars. The 19TWENTY(R) adjustable will be offered around 50 dollars. With this capsule collection, Timberland and New Era bring together three worlds deeply linked to American culture: baseball, sportswear and streetwear. A meeting that gives a new dimension to already iconic silhouettes, without seeking to erase what has made their identity. Chaussures Article written by: bisso LifeStyle. Partner offers.

CATCHFENCE.com
Jul 30th, 2026
NASCAR(R) and Timberland PRO(R) Announce Multi-Year Partnership Honoring the Skilled Workers Who Power America's Premier Motorsport

NASCAR(R) and Timberland PRO(R) Announce Multi-Year Partnership Honoring the Skilled Workers Who Power America's Premier Motorsport Reading Time: 6 mins read Timberland PRO Named Official Protective Footwear and Official Safety Toe Partner of NASCAR DAYTONA BEACH, Fla. (July 30, 2026) - NASCAR(R) today announced a new multi-year partnership with Timberland PRO(R), naming the brand the Official Protective Footwear and Official Safety Toe Partner of NASCAR. Behind every NASCAR race weekend are thousands of people whose work often goes unseen. From track operations and safety crews to technicians, mechanics and facility personnel, the sport relies on skilled professionals who show up every day to get the job done. Timberland PRO will have the opportunity to equip these track workers with safety footwear that delivers the comfort, durability, and technical performance required for even the toughest jobs - making this sponsorship a natural fit for NASCAR. Through integrated storytelling, digital content, at-track signage and at-track activations, NASCAR and Timberland PRO will celebrate the hardworking men and women who help power America's premier motorsport week in and week out. Whether they're on a jobsite, in a manufacturing facility, behind the wheel, in a race shop or at a racetrack, the partnership will shine a spotlight on the people whose skill, dedication, and work ethic keep the country moving. The inaugural campaign launches August 3 with the headline "First Turn, Last Lap, Repeat." "At NASCAR, we are incredibly proud of the people whose dedication, skill and work ethic make our sport possible every single week," said Craig Stimmel, Senior Vice President and Chief Commercial Officer, NASCAR. "Timberland PRO is a brand that has earned the trust of hardworking professionals across America, making them a natural fit for NASCAR. As we continue building partnerships with companies that authentically fit with our sport, Timberland PRO stands out as a brand that supports the men and women behind the scenes who build, maintain, operate and power our sport and this country." As part of the partnership, Timberland PRO will strategically integrate its products and brand across NASCAR platforms while supporting NASCAR employees and track workers with protective footwear such as the Direct Attach 6-Inch and Boondock Ultralight Work Boots. The partnership also brings the potential for Timberland PRO designers to work with NASCAR teams to develop safety footwear solutions, as well as the potential for future co-branded products. Finally, the collaboration will create new opportunities to engage skilled trades professionals, technical education communities, and workforce development initiatives that align with both organizations' commitments to support and grow the skilled trades. "For over 25 years, Timberland PRO has been designing and building products for people who take pride in getting the job done right," said Ryan Murphy, Head of Marketing, Timberland Americas. "Whether they're working on a construction site, in a manufacturing facility, in an auto shop or behind the scenes at a NASCAR event, these workers share the same commitment to performance, reliability and excellence at their craft. NASCAR provides an incredible platform to celebrate and connect with those professionals, and we're honored to support the people whose hard work helps make race weekends happen across the country." For generations, both NASCAR and Timberland PRO have represented grit, determination and a relentless commitment to performance. Together, they will spotlight the people who embody those values every day - on the jobsite, at the racetrack, and everywhere hard work gets done. About Timberland PRO(R): Since 1999, Timberland PRO(R) has been the footwear and apparel brand of choice for skilled trade professionals. Known for its durability, comfort, and performance, Timberland PRO continues to support workers who build, create, and make things happen. About Timberland(R): Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that's equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance. At the heart of the brand is the original Timberland(R) yellow boot. With its bold design and gritty attitude, this boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark. Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland(R) retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow Catchfence @timberland or @timberlandpro. About NASCAR: The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation's major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series(TM), NASCAR O'Reilly Auto Parts Series(TM), and NASCAR CRAFTSMAN Truck Series(TM), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association(TM)(IMSA(R) governs the IMSA WeatherTech SportsCar Championship(TM), the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA.

Creative Brands
Jul 21st, 2026
Jacquemus and Timberland reunite in Lagoon Blue.

Jacquemus and Timberland reunite in Lagoon Blue. Jacquemus and Timberland revive their partnership with a limited-edition Lagoon Blue 3-Eye Lug Boat Shoe. Launching Friday at $250, the monochromatic design blends Timberland's rugged craftsmanship with Jacquemus' refined detailing, inspired by Art Deco and Memphis design. Available globally, the drop ties into Jacquemus' SS27 "Le Bonheur" collection. Jacquemus and Timberland are once again stepping into the spotlight together, following the success of their debut collaboration in 2025. The American outdoor icon and the Parisian fashion house have reimagined Timberland's classic 3-Eye Lug Boat Shoe, this time in a striking Lagoon Blue colourway. The Timberland x Jacquemus Authentic Boat Shoe will launch on Friday, priced at 250 dollars, and will be available online, in select Jacquemus and Timberland stores worldwide, and later through chosen wholesale partners. The collaboration is framed as "a celebration of an idealised summer," with the Lagoon Blue shade drawing inspiration from Art Deco architecture and the bold, saturated palette of the 1980s Memphis design movement. The hue itself is not new to Jacquemus; it first appeared in Simon Porte Jacquemus' spring/summer 2027 collection, "Le Bonheur," meaning happiness, ensuring the drop is firmly anchored in the designer's broader creative narrative. The execution of the shoe leans heavily into monochromatic design. Crafted from full-grain premium Timberland leather, the shoe features a leather lining and sits atop Timberland's signature lug outsole. Every detail is rendered in tonal blue, from the Tree logo to the matching laces, creating a seamless visual statement. Jacquemus' influence is evident in the finer touches: bespoke metal charms and aglets that echo the house's jewellery-like hardware, elevating the rugged silhouette with a refined, fashion-forward sensibility. This collaboration underscores the synergy between Timberland's heritage of durability and Jacquemus' flair for storytelling through design. The Lagoon Blue Boat Shoe is not merely a product but a continuation of a dialogue between two brands that thrive on blending functionality with artistry. For Timberland, it is an opportunity to reaffirm its relevance in the fashion sphere, while for Jacquemus, it is a chance to extend his runway vision into everyday wear. As summer approaches, the limited-edition release is poised to capture the imagination of both fashion enthusiasts and outdoor aficionados. With its bold colour, meticulous craftsmanship and narrative depth, the Timberland x Jacquemus Boat Shoe exemplifies how collaborations can transcend commerce to become cultural statements.

Timberland
Jul 17th, 2026
Timberland to open new store at Menlo Park Mall on July 17th.

Timberland to open new store at Menlo Park Mall on July 17th. Release Date: Jul 17, 2026 | Edison, NJ Opening weekend to include in-store boot customizations, GWPs, and giant touring Timberland(R) boot Edison, NJ, July 17, 2026: On Friday, July 17th, global lifestyle brand Timberland will officially open the doors to its newest retail store at the Menlo Park Mall. The maker of the iconic Timberland(R) yellow boot is pulling out all the stops to offer consumers an immersive experience that highlights the brand's rich heritage and craftsmanship. Activities slated for the opening include a boot customization station featuring laser engraving plus a lace and patch bar; special GWP (gift with purchase) items; and the brand's giant, 13-foot-long Timberland(R) boot touring the area. Key Dates: July 17-18 * Menlo Park Store Opens: Friday (July 17) * In-Store Boot Customization (with purchase): Friday & Saturday (July 17/18) * GWP (gift with purchase): Friday, July 17 onward, while supplies last * Footwear purchase: Tote Bag * All other purchases: Branded Playing Cards or Coaster Set * 13-foot-long "Big Boot" touring the surrounding area: Friday & Saturday (July 17/18) Location: Menlo Park Mall (second level, across from Food Court) 55 Parsonage Road, Edison, NJ, 08837 Menlo Park Mall is the second store to open in New Jersey this year (American Dream opened in June), with others to follow later in the year. The store will carry a large assortment of footwear, apparel, and accessories for men, women, and kids. Footwear highlights include iconic silhouettes such as the Premium 6-Inch Boot, Timberland PRO(R) safety footwear for the skilled trades, and new casual and outdoor styles. Apparel focuses on everyday layers and Timberland's signature outerwear. About Timberland Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that's equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance. At the heart of the brand is the original Timberland(R) yellow boot. With its bold design and gritty attitude, this boot has transcended its humble roots to become a cultural and fashion statement recognized worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark. Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland(R) retail stores, and trusted wholesale partners, Timberland serves customers in over 100 countries. Follow Timberland Corp. @timberland or @timberlandpro.

Penske Media Corporation
Jul 15th, 2026
Timberland and Jacquemus are back together again on blue lug sole boat shoes.

Timberland and Jacquemus are back together again on blue lug sole boat shoes. The shoe will be available from July 17. July 15, 2026, 4:32pm If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Following their sold-out debut release in April 2025, Timberland and Jacquemus are back together again for the second time. Sticking with the VF Corp.-owned outdoor brand's signature three-eye lug boat shoe, this latest drop features the shoe in a "lagoon blue" colorway. Inspired by Art Deco architecture and the bold colors of the 1980s Memphis design movement, this distinctive hue appeared in the Jacquemus spring/summer 2027 collection titled "Le Bonheur," which means "happiness" in English. Dubbed "La Bateau" by Jacquemus, the original boat shoe model was first introduced by Timberland in 1978 and has become a summer essential from coastal New England to the south of France. You May also Like. Crafted in full-grain premium Timberland leather, leather-lined, and built upon the brand's signature lug outsole, the silhouette features a tonal blue Tree logo and matching laces, while bespoke metal charms and aglets incorporate Jacquemus' distinctive details. This release follows last year's debut shoe between the two labels, which centered around the three-eye lug boat shoe in a "banana yellow" colorway favored by designer Simon Porte Jacquemus. This is the latest footwear collaboration for Jacquemus, which released the newest colorways of its Moon Shoe capsule with Nike in March. The launch, which marked the fifth footwear collaboration between the two labels, featured Solange Knowles as the face of the collaboration for the first time. As for Timberland, the outdoor brand continued to expand its retail footprint this summer with openings at American Dream mall in East Rutherford, N.J., and at the Houston Galleria in Houston, Texas. The new locations are part of Timberland's overall strategy to open a slate of new stores across outlet and specialty shops in fiscal 2027. Global revenues for the Timberland brand increased 8 percent to $1.7 billion globally in fiscal 2026, up from $1.6 billion the prior year, driven by growth in the Americas and Europe regions. The latest Timberland x Jacquemus authentic boat shoe, which retails for $250, will be available from July 17 at Jacquemus.com, Timberland.com, and select Jacquemus and Timberland stores worldwide. The capsule will also be offered at select wholesale partners later in the summer. Daily Headlines You May Like