Creative Strategy Senior Manager
Trafilea
Creative Strategy Senior Manager
Trafilea
AI-powered platform scaling women's brands
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
We’re looking for a Creative Strategy Sr. Manager to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.
Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.
Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
Conduct deep creative diagnostics of AdBattery assets — analyzing structure, angles, formats, and content variety.
Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.
Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
Integrate AI and automation into creative workflows to enhance efficiency and innovation.
Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats.
Leverage neuromarketing, storytelling, and sales copywriting techniques to elevate ad quality and conversion.
Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
Foster a culture of innovation, experimentation, and accountability within the creative organization.
Trafilea builds and scales category-defining consumer brands in women’s intimates, beauty, and wellness for the U.S. market, using AI, advanced analytics, and proprietary technology paired with strong marketing execution. It works by applying data-driven insights and internal tech to spot trends, create brands, and drive growth, with a remote team of marketers, technologists, and data specialists running multi-channel campaigns and ongoing optimization. Trafilea stands out by combining AI-driven insights, exclusive platform tech, and high-caliber marketing to manage and grow multiple brands across categories, rather than focusing on a single product. Its goal is to build and grow category-defining brands in women’s intimates, beauty, and wellness in the U.S., using data, technology, and marketing to change how consumers discover and buy these products.
Explore more opportunities at Trafilea