Full-Time
Assistant – Brand Communications
Posted on 1/16/2025
goop
501-1,000 employees
Wellness and lifestyle brand offering products
Compensation Overview
$45k - $50kAnnually
Junior
Santa Monica, CA, USA
In-office on Tuesdays and Thursdays, and Mondays for those within a 15-mile radius of Santa Monica.
- Bachelor's degree in Communications, Public Relations, or related area of study
- 1-2 years’ experience in public relations and influencer marketing, preferably for a luxury brand with a strong digital footprint
- Strong analytical and writing skills
- Proven track record of working cross-functionally and managing priorities
- Experience supporting compelling public relations campaigns
- Work with the Senior Manager of Communications to execute communications strategies across goop's priorities: goop Beauty, G. Label by goop, experiential, retail, collaborations, wholesale, and brand partnerships
- Support Senior Manager of Communications with scheduling, glam, and appearance logistics for goop's CEO
- Support strategy and timeline around product launches, assisting with the management of multiple external agencies
- Foster key relationships with global media, thought-leaders, and influencers across the business, trade, fashion, beauty, wellness, and lifestyle and proactively pitch media
- Develop creative ideation on how to communicate goop's value proposition in new, exciting ways, integrating press, content, and social media for 360 storytelling
- Work with the Brand Team to plan and execute tentpole brand events and campaigns
- Provide administrative support for the department, including media reporting, campaign recaps, list management, sample and gift trafficking, industry reports, etc.
- A combination of in-house and agency experience preferred
Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences, primarily targeting affluent women interested in holistic health. Goop combines e-commerce with content marketing, selling its own products alongside those from other high-end brands, while also generating revenue through advertising and sponsored content on its platform. This approach allows Goop to drive traffic to its online store through engaging articles and guides. The company distinguishes itself from competitors by positioning itself as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice and luxury lifestyle recommendations. Goop's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.
Company Size
501-1,000
Company Stage
Series C
Total Funding
$68.1M
Headquarters
Santa Monica, California
Founded
2008
Simplify's Take
What believers are saying
- Growing interest in eco-friendly products boosts Goop's organic skincare line potential.
- 'Skinimalism' trend aligns with Goop's high-quality, minimalistic skincare offerings.
- Digital wellness platform popularity offers Goop opportunities to expand its online content.
What critics are saying
- Trademark lawsuit from Good Clean Love threatens Goop's brand reputation and finances.
- Increased competition from brands like Purely Elizabeth may impact Goop's market share.
- Innovative products like epres' hair care line challenge Goop's beauty market position.
What makes goop unique
- Goop combines e-commerce with content marketing, creating a unique lifestyle brand experience.
- The brand's focus on holistic health appeals to affluent, health-conscious consumers.
- Goop's collaborations with high-end brands enhance its luxury market positioning.
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Benefits
Health Insurance
Paid Parental Leave
Fertility Treatment Support
Unlimited Paid Time Off
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 7%2 year growth
↑ 0%The lawsuit stemmed from Goop's launch of a line of sexual wellness products called good.clean.goop, which Good Clean Love argued could confuse consumers due to the similarity in their names.
Wellness and lifestyle brand Goop has officially entered the textile space, partnering with Ruggable on a washable rug collection designed to emphasize the home as a true sanctuary.
Purely Elizabeth's first dedicated large-scale media campaign will extend across Streaming, Social and Out-of-Home through the Fall.BOULDER, Colo., May 28, 2024 /PRNewswire/ -- Purely Elizabeth , the maker of nutritious granola and breakfast foods, today announced the launch of its first-ever large-scale advertising campaign, marking a significant milestone in the brand's journey towards promoting wholesome nutrition. The campaign coincides with a standout first quarter, in which sales of Purely Elizabeth achieved an explosive growth rate of 56% year over year1 and continues to be the #1 selling granola in the Natural Channel for 7+ years2."We believe in the power of beginnings and taking that first step, and this campaign embodies our commitment to that." Post this Purely Elizabeth makes nutritious granola and breakfast foods and continues to be the #1 selling granola in the Natural Channel for 7+ years. Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients. This new campaign encourages consumers to “Savor the Start” and celebrates the transformative power of small choices and taking that first step towards progress on their journey.This new campaign encourages consumers to "Savor the Start" and celebrates the transformative power of small choices and taking that first step towards progress on their journey. Embracing a lighthearted tone, the media will unfold across multiple channels, including connected TV, online video and audio spots, as well as out-of-home and digital display across major markets, including Los Angeles, Chicago, Seattle, Denver and Boston.Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients.See spot here: Savor the Start"We are incredibly excited to introduce our inaugural advertising campaign, 'Savor the Start,'" said Elizabeth Stein, CEO and Founder of Purely Elizabeth. "We believe in the power of beginnings and taking that first step
The New Wash Range Line Up Dries Hair Faster & Repairs After DryingNEW YORK, April 30, 2024 /PRNewswire/ -- Today, the brainchild of Chemist, Dr. Eric Pressly, epres™, is set to unveil two new hair innovations to complement the brand's pre-wash Bond Repair Treatment and Professional Bond Repair. With a revolutionary patented formula, epres' Healthy Hair Shampoo & Healthy Hair Conditioner represent a shift in hair care technology, promising faster drying times and continuous repair even after hair is dry.credit: epresPowered by Pressly's pioneering chemistry, epres™ Healthy Hair Shampoo & Healthy Hair Conditioner are both formulated with the brand's patented Biodiffusion™ technology, introducing next-generation, lasting bond-repair that delivers professional-grade results for all hair types. Unlike traditional hair care products, epres'™ patented Biodiffusion™ technology penetrates deep into the hair shaft, reconstructing bonds and strengthening strands from within, guaranteeing continuous hair transformation long after drying, all in one simple step."My commitment to creating user-friendly products that revolutionize the future of haircare propelled me to create epres™. Our new products, Healthy Hair Shampoo & Conditioner, are approachable to all and make achieving healthy hair easy and accessible." said Eric Pressly, Founder of epres™.Crafted with precision, epres™ Healthy Hair Shampoo & Healthy Hair Conditioner excel in performance with their biodegradable formula, achieving remarkable results while championing environmental sustainability. The brand's unwavering commitment to excellence extends to excluding Quaternary amines, ensuring top-tier performance without any harmful additives, alongside a transparent vanilla fragrance.Versatility reigns supreme as the conditioner can double as a leave-in treatment for added convenience and efficacy
With all the hype around achieving a glowing tan in a bottle, Goop Beauty has released its new Summertone Bronzing Gel.