Marketing Manager

JOB SUMMARY

The Marketing Manager supports the Sales and Marketing Manager by leading all marketing and communications efforts for the hotel. This role is focused exclusively on marketing functions such as branding, content creation, digital presence, public relations, social media, and visual asset management. The Marketing Manager ensures the hotel’s image is consistently and effectively promoted across all channels to build guest engagement, increase brand visibility, and support overall revenue growth. This position works closely with internal departments and external partners to develop and execute marketing strategies that align with the hotel’s goals, while staying within brand guidelines.

Education and Experience Required:

• Bachelor's degree in marketing, Communications, Public Relations, or a related field. Minimum 3 years of relevant marketing experience in the hospitality or service industry. Digital marketing or agency experience is preferred.

 CORE WORK ACTIVITIES

Hotel Marketing Strategy and Campaigns

• Execute annual marketing plans in alignment with the Sales and Marketing Manager and key hotel stakeholders.
• Develop and implement marketing initiatives to promote hotel services, amenities, and promotions to both in-house and local audiences.
• Coordinate with the Cluster Marketing and eCommerce teams to ensure consistent messaging and campaign alignment.

 Digital & Social Media Content Management

• Manage and update content on the hotel’s website, social media platforms, and third-party travel sites.
• Create and schedule social media content that promotes hotel events, offerings, and seasonal campaigns.
• Monitor online reputation and respond to guest feedback appropriately to enhance digital presence.

Public Relations and Visual Asset Management

• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
• Manages assigned accounts as per the media account management system.
• Manage media relations including press releases, influencer collaborations, and hotel event coverage.
• Coordinate hotel involvement in community and government events and media activities.
• Build and maintain a contact database of relevant local media, bloggers, and influencers. Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

 Visual and Collateral Development

• Oversee production of marketing materials such as brochures, flyers, signage, and digital content.
• Promotes collection of competitor’s collateral and publicity on a monthly basis.
• Manages the execution of hotel service direct marketing activities.
• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
• Coordinate photography and visual content creation in collaboration with the regional marketing team.

 Direct Marketing & Communication Support

• Collaborate with internal teams to gather content and ensure timely dissemination of promotional materials.
• Monitor competitor marketing activities to identify trends and opportunities.

 General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property hotel service promotions and campaigns.
• Helps with the publication of hotel’s newsletter(s).
• Supports communications duties and functions as deemed necessary.
• Assists in the liaison and execution of joint Hotel promotions.
• Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
• Partners with Sales and Marketing Manager to create marketing plan aligned to hotel sales and revenue strategy.
• Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

MANAGEMENT COMPETENCIES

• Creative Thinking – Able to develop innovative marketing ideas that resonate with target audiences.
• Collaboration – Works well with internal departments and external vendors to execute cohesive campaigns.
• Brand Alignment – Ensures all communications and visual content reflect brand identity and values.
• Communication – Strong written and verbal communication skills for content development and public engagement.

• Digital Proficiency – Familiarity with social media platforms, digital tools, and basic analytics to measure campaign performance.

  • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  • Writing - Communicates effectively in writing as appropriate for the needs of the audience