ASC Engineered Solutions is seeking a highly accountable, established sales professional to serve as our National Sales Lead - Wardflex Specialist, responsible for national coverage. This position focuses on residential gas piping applications, directing primary efforts toward residential plumbing & HVAC contractors, while working closely with distributors, regional sales managers and 3rd rep agencies who represent ASC in the field.

The primary objective is to drive alignment and preference for the Wardflex brand, ensuring contractors choose Wardflex through their preferred distribution partners. This role leverages solution‑selling expertise to expand market share and grow Wardflex sales across the country.

Drive Demand & Adoption

Excel at demand generation by professionally demonstrating Wardflex expertise and gas piping solutions to achieve sales targets.
Promote Wardflex as the contractor’s preferred CSST brand through effective solution selling, application knowledge, and hands‑on demonstrations and facility tours.

Strengthening Contractor, Distributor & Rep Agency Relationships

Build lasting relationships across the residential plumbing ecosystem—contractors, distribution partners, and manufacturers’ rep agencies.
Partner with rep agencies to ensure product knowledge, Wardflex certified sales force, sales closure, expand Wardflex placement, and achieve aggressive growth goals.
Integrate into national, regional, and local trade associations to leverage contractor relationships for increased product adoption.

Product Demonstration & Training

Select, demonstrate, and promote Wardflex system solutions tailored to residential gas piping applications.
Conduct training for contractors, distribution inside/outside sales teams, and other key decision-makers to drive brand preference and ensure organizational partnerships.
Train the trainer: ensure our rep agencies and distribution are Wardflex certified to create demand with plumbing and hvac contractors as well as distribution in the market
Serve as the front‑line champion for new Wardflex product rollouts, acting as the product team’s eyes and ears for field needs and competitive insights.

Pipeline Growth & Market Expansion

Develop in conjunction with our rep partners and Regional Managers a consistent pipeline of contractor prospects and residential project opportunities.
Identify high‑potential markets and accelerate Wardflex penetration through strategic contractor conversions.
Provide feedback from the field on installation trends, competitive activity, and contractor requirements.

Sales Tools & Technology

Utilize CRM, Power BI, Microsoft applications, and digital tools effectively
Utilize teams to communicate and stay in front of the audience of Regional Managers, Rep Partners, and key contractors

Effort Allocation

20% Distributor Engagement
20% Contractor Engagement
40% Rep Partners/Agencies
10% Distribution Support
10% Administrative Tasks

Budget Responsibilities

Manage deliverables within the annual expense budget.

High accountability and self‑motivation
Growth minded, both person and professional
Positive, can‑do attitude and strong competitive drive
Excellent problem‑solving and solution‑selling mindset
Professional presence and strong communication skills
Ability to build trust and converse easily with contractors and industry partners
Strong resilience and composure under pressure
Focus on team success over individual recognition
Minimum 5 years outside sales experience, preferably within plumbing or related residential construction markets
TEAM Mentality
Ability to travel 60%+ nationally

National Sales Lead

Wardflex Specialist

ASC Engineered Solutions

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