B2B Content Marketing Specialist

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub San Francisco, which is now home to our US operations. We offer flexibility in how and where you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion
• Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content
• Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts
• Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems
• Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline
• Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights
• Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva
• Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages
• Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns
• Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action
• Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events
• Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement
• Creating visual-first assets in Canva to support campaigns and bring content to life
• Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement
• Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact

You're probably a match if

• You have 3–5 years of B2B content marketing experience, ideally in tech or SaaS.
• You have a proven track record of creating content that drives enterprise growth from awareness to conversion.
• You bring strong copywriting skills across formats, from concise email copy to in-depth reports.
• You have experience developing thought leadership and educational, solutions-led content for B2B audiences.
• You are comfortable scripting both long-form and short-form content, gathering insights from customers, partners, or subject matter experts.
• You have experience creating event content that educates and inspires enterprise leaders.
• You have hands-on experience with visual communication tools like Canva.
• You take a data-driven approach to content, using insights to inform strategy while maintaining creativity.
• You bring excellent project management and problem-solving skills to juggle multiple content streams while meeting competing deadlines.
• You have a collaborative mindset and the ability to work across teams, synthesizing customer insights into compelling content.

About the team

Canva's B2B Content Marketing Team is on a mission to empower businesses worldwide by crafting stories and resources that transform how teams create together. We're the voice that helps organizations discover their creative potential, sharing insights that inspire innovation and drive real business impact.

Our content is often the first touchpoint for businesses exploring Canva's enterprise capabilities. We create everything from thought leadership pieces to tactical how-to videos that help teams unlock their full creative power. Every piece we publish is an opportunity to build meaningful connections with business leaders and innovators across industries.

As a B2B Content Marketer, you'll be at the forefront of shaping how businesses discover and embrace visual communication. This dynamic role combines strategy with creativity, and your work directly influences how organizations around the world transform their creativity, productivity, and workflows.

This isn't just about writing; it's about understanding the unique challenges businesses face and crafting content experiences and education that genuinely help them succeed. Partner cross-functionally with local and global teams to ensure every story we tell is grounded in impact, relevance, and authenticity.

Other stuff to know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $90,000 to $114,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Qualifications