Senior Director - Sales & Customer Marketing
No salary listed
Senior, Expert
Bachelor's, MBA
Norwalk, CT, USA
HybridHybrid schedule with three in-office days Monday–Wednesday; one fully remote week per year between Christmas and New Year.
Sales & Account ManagementAccount Management
About the job
Requirements
- A bachelor's degree in business, marketing, or a related field is required.
- At least 8 years of progressive consumer packaged goods experience spanning sales or account management and downstream marketing, such as shopper marketing, customer marketing, retail marketing, or brand.
- Demonstrated success carrying a number against a retail account and building marketing programs that drive shopper conversion; experience rotating across sales and marketing roles is desirable.
- Experience with Amazon or Walmart.com is required, in sales or marketing, with understanding of the platforms and ability to translate online success into retail and in-store tactics.
- Strong command of shopper insights, syndicated data such as Nielsen and Circana/IRI, and retailer data to build fact-based selling stories.
- Ability to manage trade and marketing budgets for return on investment, with fluency in promotional strategy, pricing, and trade optimization.
- Track record of launching and scaling products at retail across in-store and omnichannel touchpoints.
- Ability to communicate, tell stories, and present to executives, influencing buyers and C-suite stakeholders.
- Ability to operate in a fast-paced entrepreneurial environment, lead through ambiguity, prioritize competing initiatives, and build structure where none exists.
- People leadership experience and ability to build, coach, and scale a high-performing team are preferred.
Responsibilities
- Own sales and customer marketing strategy for assigned retail accounts, primarily mass and national retailers, including joint business plans, revenue targets, and trade investment.
- Develop and execute shopper, retail, and customer marketing programs to drive trial, conversion, velocity, and repeat purchase across in-store activation, retailer media, digital shelf, promotions, and omnichannel campaigns.
- Translate brand strategy and marketplace insights into account-specific selling stories and category narratives using shopper insights, consumer reviews, syndicated data, and retailer data to win line reviews and category reviews.
- Manage trade and customer marketing budgets, optimizing promotional spending, cooperative advertising, and retailer media for return on investment, incrementality, and profitable growth.
- Build and nurture relationships with buyers and merchants to drive distribution, assortment, feature, display, and modular wins.
- Partner with Brand, Product Management, Planning, Supply Chain, Finance, and Creative to align account plans with brand priorities, forecasts, and the annual operating plan.
- Lead new product introductions and channel expansion at retail, from sell-in through in-store and online launch activation.
- Build the shopper and customer marketing playbook, tools, and processes to make retail activation repeatable, measurable, and scalable across the brand portfolio.
- Analyze category, competitive, and shopper trends to identify white space, defend shelf position, and bring growth recommendations to accounts and leadership.
- Provide executive leadership with strategic recommendations on account performance, trade and marketing investment priorities, risks, and growth opportunities.
Desired Qualifications
- Experience with Walmart and/or Target, including familiarity with retailer systems, joint business planning, and retail media networks such as Walmart Connect, is a strong plus.
- An MBA is preferred.
About the company
Gorilla Commerce creates and grows digital-native home-product brands sold directly to consumers online. It uses data, research, and consumer insights to turn ordinary home goods into recognizable brands with strong value, aiming for high quality, affordability, and reliability. Products are designed, tested, and marketed through in-house brands and a direct-to-consumer model, leveraging online platforms to reach customers worldwide. The company distinguishes itself by its data-driven brand-building approach, repeatable processes, and focus on brand loyalty within the e-commerce space, seeking to disrupt traditional consumer markets. Its goal is to expand its suite of in-house brands to meet evolving customer needs while maintaining strong loyalty and marketplace staying power.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Norwalk, Connecticut
Founded
2014
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Simplify's Take
What believers are saying
- Walmart named Gorilla Commerce Outstanding Home Seller of the Year in 2025.
- Back-to-college endcaps give Gorilla Grip immediate 2026 retail visibility nationwide.
- More than 40 Walmart bestseller placements show strong cross-channel demand already.
What critics are saying
- Amazon marketplace still drives brand discovery; Walmart stores do not replace that dependence.
- Private-label rivals can copy bath-mat features, compressing margins by 2027.
- A failed Walmart expansion would expose Gorilla Commerce as a one-SKU Amazon brand.
What makes Gorilla Commerce unique
- Walmart's 2,600-store rollout validates Gorilla Commerce's Amazon-to-omnichannel playbook.
- Gorilla Grip's patented bath mat passed 2 million units sold before Walmart shelves.
- Data-driven product development turns customer feedback into repeatable home-product launches.
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Benefits
- Health Insurance
- 401(k) Company Match
- Paid Vacation
- Paid Holidays
- Parental Leave
- Wellness Program
- Gym Membership
- Hybrid Work Options
- Remote Work Options
- Commuter Benefits
- Professional Development Budget