Marketing Strategy Senior Consultant

Deloitte Digital is seeking a Marketing Strategy Senior Consultant to help clients turn business objectives into customer-focused marketing strategies and the functional requirements that bring them to life. This is a strategy-to-delivery role, where you will lead the front end of the work (discovery, marketing funnel audits, journey and campaign design) and continue through requirements, testing, and adoption.

You will work with CMOs, marketing operations leaders, and technology teams on engagements such as marketing operations transformations, campaign and journey redesigns, and martech selection and implementations. You will be equally comfortable facilitating an executive workshop and writing the user stories a development team will build from.

Recruiting for this role ends on January 30, 2027

Work you'll do

As a Marketing Strategy Senior Consultant on the Deloitte Digital team, you will:

• Lead stakeholder workshops and discovery sessions to assess marketing operations, audit existing funnels, and identify performance gaps and growth opportunities.
• Define positioning, target audience and ideal customer profile (ICP) frameworks, segmentation models, campaign architecture, and multi-channel customer journeys.
• Design lead-nurturing workflows and personalization strategies that connect marketing, sales, and customer data.
• Translate business and marketing objectives into functional requirements, user stories, acceptance criteria, process flows, and platform requirements for technical and development teams.
• Analyze market trends, campaign performance, and customer analytics to benchmark results, build the business case, and recommend actions that improve return on investment (ROI).
• Identify where automation and AI-enabled capabilities (predictive segmentation, content generation, next-best-action) can improve marketing performance, and help clients prioritize them in a roadmap.
• Prepare and present executive-ready recommendations, roadmaps, and strategy materials to client leadership.
• Lead or support user acceptance testing (UAT), functional documentation, change management, and training for client teams and internal stakeholders.
• Lead workstreams and mentor analysts and consultants, and contribute to proposals, reusable assets, and practice growth.

A successful candidate would possess these skills:

• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead projects or workstreams
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others

The Team

Deloitte's Advertising, Marketing and Commerce team creates content and experiences that inspire action. We design and implement technology platforms for personalized marketing across all digital touchpoints, specializing in customer-centric B2B and B2C solutions. Our in-house agency engages customers throughout their journey, working on projects like AdTech, MarTech, campaign automation, CRM, and lead-to-loyalty orchestration. Join us to drive impactful customer interactions and business growth.

Qualifications

Required:

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field
• 5+ years of experience in marketing consulting, digital transformation, business analysis, or marketing technology implementation
• 3+ years of experience using customer relationship management (CRM) or marketing automation platforms, including Salesforce Marketing Cloud, Account Engagement (Pardot), HubSpot, or Marketo
• 2+ years of experience facilitating stakeholder workshops and translating business requirements into functional specifications, user stories, process flows, and acceptance criteria
• 2+ years of experience analyzing campaign metrics and customer data, and working in Agile or Scrum delivery environments using Jira or Azure DevOps
• Ability to travel 50%, on average, based on the work you do and the clients and industries/sectors you serve.
• Limited immigration sponsorship may be available.

Preferred:

• Experience conducting marketing funnel audits or marketing operations assessments
• Experience developing positioning, ICP frameworks, campaign architecture, or multi-channel customer journeys
• Experience supporting UAT, functional documentation, or user training for marketing technology implementations
• Exposure to customer data platforms (CDP), first-party data strategy, or Salesforce Data 360 / Data Cloud
• Familiarity with AI and generative AI use cases in marketing
• Relevant certifications (Salesforce Marketing Cloud, HubSpot, or Agile/Scrum)
• Experience mentoring or managing junior team members in a consulting environment

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $110,700 to $218,300. 

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.