Full-Time

Global Head of Influencer Marketing

Updated on 3/14/2025

Charlotte Tilbury

Charlotte Tilbury

1,001-5,000 employees

Luxury skincare, makeup, and fragrance products

No salary listed

Senior, Expert

London, UK

Hybrid model with flexibility, allowing you to work how best suits you.

Category
PR & Communications
Growth & Marketing
Required Skills
Social Media
Requirements
  • Extensive proven experience in Influencer Marketing, including strategy development, within Beauty, Fashion or Entertainment.
  • Strong negotiation, contract management and relationship building skills.
  • Expertise in managing cross-functional teams and collaborating with senior leadership.
  • Deep understanding of influencer marketing trends, platforms, and data-driven decision-making.
  • Proven ability to manage high-profile global campaigns and large budgets effectively.
  • Experience in a Global role.
  • Visionary leadership with an innovative and strategic mindset. Creatively driven.
  • Strong interpersonal and communication skills to foster collaboration.
  • Ability to juggle multiple priorities and deliver exceptional results.
  • Self-motivated, action-oriented and ambitious with an ability to thrive in a fast-paced environment.
  • Passion for all things beauty/fashion and an avid follower of social media, trends and industry news.
Responsibilities
  • Develop and implement the global influencer marketing strategy aligned with brand objectives, product launches and regional market needs, setting clear KPIs and ensuring alignment across regions.
  • Identify and capitalize on emerging trends, platforms and opportunities in influencer marketing to maintain the brand's competitive edge.
  • Influence a multi-regional team to ensure a consistent, impactful influencer presence worldwide.
  • Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influencer activations.
  • Build and nurture relationships with top-tier global influencers, creators and talent agencies.
  • Oversee the negotiation of global contracts and collaborations to ensure alignment with brand values and goals.
  • Oversee influencer casting, selection and strategy for key campaigns, including hero films, TVCs and social media content.
  • Oversee global campaign briefs and the content approval process with cross functional teams, including marketing, PR, social media - ensuring creative excellence and consistency with brand values and messaging.
  • Oversee global campaign performance reporting, based on KPIs, liaising with the regions for localized data and insights.
  • Lead influencer strategies for global brand events such as Fashion Week and F1 Academy. Manage talent sourcing, briefings, and project coordination for filming days with Charlotte.
  • Hold the global relationship with our data/insights platform partner.
  • Oversee the use of analytics tools to track and evaluate the effectiveness of influencer campaigns and provide actionable insights for improvement.
  • Regularly report on influencer marketing outcomes to senior leadership and stakeholders.
  • Generate insights to refine strategies, identify high-performing influencers and improve future initiatives.
  • Lead, mentor and manage the global influencer marketing team.
  • Inspire and direct the regional influencer marketing teams.
  • Foster a collaborative and innovative environment to achieve shared goals.

Charlotte Tilbury Beauty Ltd. specializes in luxury beauty and skincare products, offering a diverse range that includes skincare, makeup, and fragrances. Their products, such as Charlotte's Magic Cream and Magic Serum Crystal Elixir, are designed to meet the needs of beauty enthusiasts who seek high-quality items. The company operates through a direct-to-consumer model via its website and also partners with major department stores for retail sales. What sets Charlotte Tilbury apart from competitors like Estée Lauder and Dior is its focus on unique product formulations, celebrity endorsements, and a strong online presence. The goal of Charlotte Tilbury is to provide premium beauty solutions while enhancing customer engagement through personalized services like virtual consultations and loyalty programs.

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion into flagship stores enhances brand presence and customer experience.
  • Collaborations with celebrities like Deanna Paley boost brand visibility.
  • 'Law of Attraction' fragrances tap into the growing trend of mood-enhancing products.

What critics are saying

  • Class action lawsuit settlement may lead to increased regulatory scrutiny.
  • Full acquisition by Puig could impact brand identity and autonomy.
  • Heavy discounting strategy might devalue the brand's luxury image.

What makes Charlotte Tilbury unique

  • Innovative product formulations set Charlotte Tilbury apart in the luxury beauty market.
  • Celebrity endorsements enhance brand visibility and appeal to a broader audience.
  • Strong online presence and virtual consultations boost customer engagement and satisfaction.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Employee Assistance Program (EAP)

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Innovative PR
Feb 19th, 2025
Collab Alert: Deanna x SZA for the 67th Grammy Awards

Charlotte Tilbury teamed up with Celebrity MUA Deanna Paley (@deelishdeanna) for the 2025 Grammy Awards.

MyLondon
Dec 26th, 2024
Charlotte Tilbury Boxing Day sale knocks 30% off award-winning 'magic cream' that 'knocks years off skin'

Charlotte Tilbury has launched their Boxing Day sale, with up to 40 per cent off their range.

Jiemian
Dec 22nd, 2024
Puig to Fully Acquire Charlotte Tilbury

Anta's Amer Sports raised $1.08 billion by issuing 40.8 million shares at $23 each, marking the largest equity offering by a consumer goods company since 2017. Puig will fully acquire Charlotte Tilbury by 2031, having already acquired a majority stake in 2020. FrieslandCampina plans to merge with Belgium's Milcobel, creating a dairy company with €14 billion in revenue. Moncler's Stella King joins Burberry's board as an independent non-executive director, effective April 1, 2024.

BCE Bakhtiyarpur
Dec 21st, 2024
Charlotte Tilbury Class Action Settlement: Eligibility to get upto $1,100!

Charlotte Tilbury Beauty Inc. has agreed to pay $2.925 million to resolve a class action lawsuit that was raised due to violated Illinois biometric privacy laws by collecting facial geometry scans from their website users.

DFNI Online
Dec 19th, 2024
Charlotte Tilbury shares the magic of gifting at Heathrow

Beauty brand Charlotte Tilbury has teamed up with Avolta and Heathrow Airport to share the joy of gifting this holiday season.