XPEL sells protective films and coatings for the automotive aftermarket, including the ULTIMATE PLUS self-healing paint protection film. It operates through a direct-to-installer model, providing installers with training, marketing, lead generation, and access to a broad product line, often bypassing traditional distributors. The company uses the Design Access Program (DAP), a database with over 120,000 precise vehicle patterns to help installers cut films accurately, and it also offers installation services and additional films for windows, architectural uses, and watercraft. Its goal is to expand globally, broaden its product offerings, and strengthen its direct installer network to improve margins and reach.
Company Size
501-1,000
Company Stage
IPO
Headquarters
San Antonio, Texas
Founded
1997
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