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CEWE

Photofinishing and personalized photo products provider

Marketing Manager CRM - Schwerpunkt Text

Growth MarketingUpdated on Nov 15
Full-timeOldenburg, GermanyNo salary listed

About the Job

Requirements

  • A degree in German Studies or training as an advertising copywriter, or alternatively professional experience in an editorial department or a comparable function.
  • Practical copywriting experience for CRM or dialogue marketing, or in adjacent content roles.
  • Strong language skills, convincing storytelling skills, and close attention to detail.
  • Empathy for different customer groups and the ability to formulate content for the target audience in an appropriate tone.
  • Very good organizational skills, a structured way of working, and a high degree of initiative.
  • Enjoyment of testing new content, working with feedback, and continuously optimizing campaigns.
  • Excellent spoken and written German and very good spoken and written English.

Responsibilities

  • Conceive, create, and continuously optimize personalized content for CRM campaigns, especially newsletters and print mailings.
  • Develop compelling messages and creative storylines that delight existing customers and exceed their expectations.
  • Coordinate tone and messaging with marketing colleagues and write copy suited to each channel and target audience.
  • Plan, create, and distribute audience-specific newsletters.
  • Work closely with marketing, IT, and business intelligence teams, as well as international CRM teams.

About the Company

CEWE

Photofinishing and personalized photo products provider

CEWE provides photofinishing and personalized photo products for consumers, selling items like CEWE PHOTOBOOK, prints, wall art, calendars, and gifts online and through retailers. Customers upload photos online or use in-store kiosks; CEWE converts images into physical products and ships or enables pickup, operating across multiple brands to reach different segments. It differentiates itself through European leadership in photo services, a multi-brand strategy (CEWE, WhiteWall, Pixum, Cheerz, DeinDesign), and a recent global expansion via the Kodak Moments retail photo business. Its goal is to improve profitability and return on capital by focusing on core photofinishing while scaling its retail footprint and international reach.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Oldenburg, Germany
Founded
2000

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