You Will:

• Develop and Execute Acquisition Strategies: Design and implement comprehensive paid media campaigns across key channels including Google, Apple Search and Affiliates
• Optimize Media Performance: Continuously monitor and analyze campaign performance, making data-driven decisions to optimize for key KPIs such as CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend
• Budget Management: Oversee and manage the acquisition budget, ensuring efficient allocation of resources across channels to maximize ROI
• Incrementality Testing and Experimentation: Partner with analytics to execute incrementality testing for acquisition efforts
• Cross-Functional Collaboration: Work closely with analytics, creative, and growth teams to ensure alignment on campaign objectives, messaging, and user journey optimizations
• Reporting and Insights: Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement
• Form Strong Partnerships: Work closely with external media partners to form a strong collaboration to drive the business forward

You Have:

• 6+ years of experience working as a Performance Marketing Manager, with a proven track record of driving customer acquisition and ideally some retention experience.
• Strong experience in running Google channels and understanding best practice to deliver growth across Search, Performance Max, Shopping, UAC.
• Experience with Apple Search and Affiliates is a plus
• Experience setting up incrementality studies for performance media, ideally with a retail focused app
• Excellent analytical skills, able to leverage data and metrics to drive performance improvement actions
• Flawless execution and an ability to work with XFN partners to drive impact for the business
• Ability to implement test & learn initiatives partnering with media partners and performance media agency
• Strong understanding of media attribution inclusive of privacy challenges and technical initiatives to help solve

Compensation:

• Gopuff pays employees based on market pricing and pay may vary depending on your location. The salary range below reflects what we’d reasonably expect to pay candidates. A candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. For additional information on this role’s compensation package, please reach out to the designated recruiter for this role.
• Salary Range: $100,000 - $150,000