Full-Time

Performance Marketing Manager

Posted on 8/27/2024

Gopuff

Gopuff

1,001-5,000 employees

Digital delivery service for convenience items

Consumer Goods

Compensation Overview

$100k - $150kAnnually

Senior

Miami, FL, USA

Hybrid position based in Miami, FL.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 6+ years of experience working as a Performance Marketing Manager, with a proven track record of driving customer acquisition and ideally some retention experience.
  • Strong experience in running Google channels and understanding best practice to deliver growth across Search, Performance Max, Shopping, UAC.
  • Experience with Apple Search and Affiliates is a plus.
  • Experience setting up incrementality studies for performance media, ideally with a retail focused app.
  • Excellent analytical skills, able to leverage data and metrics to drive performance improvement actions.
  • Flawless execution and an ability to work with XFN partners to drive impact for the business.
  • Ability to implement test & learn initiatives partnering with media partners and performance media agency.
  • Strong understanding of media attribution inclusive of privacy challenges and technical initiatives to help solve.
Responsibilities
  • Design and implement comprehensive paid media campaigns across key channels including Google, Apple Search and Affiliates.
  • Continuously monitor and analyze campaign performance, making data-driven decisions to optimize for key KPIs such as CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend).
  • Oversee and manage the acquisition budget, ensuring efficient allocation of resources across channels to maximize ROI.
  • Partner with analytics to execute incrementality testing for acquisition efforts.
  • Work closely with analytics, creative, and growth teams to ensure alignment on campaign objectives, messaging, and user journey optimizations.
  • Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement.
  • Work closely with external media partners to form a strong collaboration to drive the business forward.

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The service offers a wide range of items, from candy bars to alcoholic beverages, catering to those who want quick access to everyday goods. Revenue is generated through product sales and delivery fees, with promotional deals available to attract more customers. What sets GoPuff apart from its competitors is its extensive product selection and commitment to fast delivery, aiming to provide a seamless shopping experience for consumers.

Company Stage

N/A

Total Funding

$4.8B

Headquarters

Philadelphia, Pennsylvania

Founded

2013

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-4%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Blackhawk Network expands gifting options, increasing holiday order frequency.
  • Nationwide SNAP EBT acceptance boosts customer base among low-income households.
  • 'Santa Hours' in London enhances customer satisfaction with 24/7 delivery service.

What critics are saying

  • Rising operational costs due to inflation and increased wages may impact profitability.
  • Regulatory challenges in alcohol delivery laws could limit market expansion.
  • Increased competition from services like DoorDash and Instacart threatens market share.

What makes Gopuff unique

  • Gopuff offers a wide range of products, including snacks, alcohol, and essentials.
  • The company provides quick delivery, often within minutes, enhancing customer convenience.
  • Gopuff's direct-to-consumer model allows seamless app navigation and fast doorstep delivery.

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Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus

INACTIVE