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Full-Time

Performance Marketing Manager

Confirmed live in the last 24 hours

Gopuff

Gopuff

1,001-5,000 employees

Digital delivery service for convenience items

Consumer Goods
Consumer Software

Compensation Overview

$100k - $150kAnnually

+ Bonus + Equity Program

Senior, Expert

Miami, FL, USA

Hybrid position in Miami, FL.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 6+ years of experience working as a Performance Marketing Manager, with a proven track record of driving customer acquisition and ideally some retention experience.
  • Strong experience in running Google channels and understanding best practice to deliver growth across Search, Performance Max, Shopping, UAC.
  • Experience with Apple Search and Affiliates is a plus.
  • Experience setting up incrementality studies for performance media, ideally with a retail focused app.
  • Excellent analytical skills, able to leverage data and metrics to drive performance improvement actions.
  • Flawless execution and an ability to work with XFN partners to drive impact for the business.
  • Ability to implement test & learn initiatives partnering with media partners and performance media agency.
  • Strong understanding of media attribution inclusive of privacy challenges and technical initiatives to help solve.
Responsibilities
  • Develop and Execute Acquisition Strategies: Design and implement comprehensive paid media campaigns across key channels including Google, Apple Search and Affiliates
  • Optimize Media Performance: Continuously monitor and analyze campaign performance, making data-driven decisions to optimize for key KPIs such as CAC (Customer Acquisition Cost) and ROAS (Return on Ad Spend)
  • Budget Management: Oversee and manage the acquisition budget, ensuring efficient allocation of resources across channels to maximize ROI
  • Incrementality Testing and Experimentation: Partner with analytics to execute incrementality testing for acquisition efforts
  • Cross-Functional Collaboration: Work closely with analytics, creative, and growth teams to ensure alignment on campaign objectives, messaging, and user journey optimizations
  • Reporting and Insights: Prepare and present detailed reports on campaign performance, insights, and recommendations to senior leadership, highlighting successes and areas for improvement
  • Form Strong Partnerships: Work closely with external media partners to form a strong collaboration to drive the business forward.
Gopuff

Gopuff

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Website

GoPuff is a digital delivery service that specializes in providing convenience items, snacks, and beverages directly to consumers. Customers can easily place orders through the GoPuff website or app, and their selected products are delivered straight to their doorsteps. The service offers a wide range of items, from candy bars to alcoholic beverages, catering to those who want quick access to everyday goods. GoPuff generates revenue through product sales and delivery fees, and it often provides promotional deals to attract more customers. What sets GoPuff apart from its competitors is its extensive product selection and commitment to fast delivery, aiming to meet the needs of consumers looking for convenience.

Company Stage

Series G

Total Funding

$2.5B

Headquarters

Philadelphia, Pennsylvania

Founded

2013

Growth & Insights
Headcount

6 month growth

↓ -3%

1 year growth

↓ -2%

2 year growth

↓ -2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Gopuff's largest-ever national brand campaign, 'Bring The Magic,' aims to significantly boost brand awareness and customer engagement.
  • The expansion of private label products under the Basically brand can lead to higher profit margins and customer loyalty.
  • Partnerships with popular brands like ZOA Energy and Safety Shot can attract a broader customer base and drive sales.

What critics are saying

  • The competitive landscape of the digital delivery service market is intense, with major players like Grubhub expanding their grocery offerings.
  • Economic uncertainty and a growing preference for debit and cash purchases among low-income consumers could impact Gopuff's revenue.

What makes Gopuff unique

  • Gopuff's vertically integrated business model ensures consistently fast delivery, setting it apart from competitors who rely on third-party logistics.
  • The company's wide product range, including snacks, beverages, and alcohol, offers a one-stop-shop convenience that many competitors lack.
  • Strategic partnerships with high-profile brands and celebrities, such as Tom Brady and ZOA Energy, enhance Gopuff's brand visibility and appeal.

Benefits

Comprehensive medical, dental, and vision insurance

Optional FSAs and HSA plans

401(k)

Commuter benefits

Supplemental employee, spouse and child life insurance to all eligible employees

Gopuff employee discount

Career growth opportunities

Internal rewards programs

Annual performance appraisal and bonus