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Capgemini

Global consulting, technology services, outsourcing

Senior Director - Applied AI, Customer Data

Technology & Systems ConsultingUpdated on Nov 14
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 15 years of relevant experience across management consulting, customer strategy, customer analytics, marketing transformation, data and AI, or digital transformation.
  • Senior leadership experience in consulting, advisory, digital agency, analytics, or technology services.
  • Deep expertise in customer data and analytics, including segmentation, personalization, recommendations, loyalty, retention, customer lifetime value, journey analytics, and customer intelligence.
  • Strong understanding of machine learning, generative AI, and agentic AI, including use-case selection, feasibility, specialist-team leadership, and responsible scaling.
  • Experience shaping customer-data strategies across acquisition, quality, identity resolution, consent, governance, integration, analytics, decisioning, and activation.
  • Experience leading marketing and customer transformation across areas such as marketing operations, audience strategy, media, content, CRM, loyalty, commerce, sales, service, and omnichannel engagement.
  • Working knowledge of relevant ecosystems such as Adobe Experience Cloud, Salesforce Data Cloud, Google Cloud, AWS, Microsoft Azure, Databricks, Snowflake, Treasure Data, Tealium, Twilio Segment, or Braze.
  • Demonstrated success advising C-suite stakeholders, originating opportunities, leading proposals, and converting client needs into significant transformation engagements.
  • Experience leading complex multidisciplinary programs, scaling teams or offerings, and managing engagement economics, delivery risk, and account growth.
  • Strong executive communication, facilitation, storytelling, negotiation, and thought-leadership capabilities.
  • A bachelor's degree is required.
  • Willingness to travel based on client needs.

Responsibilities

  • Define the North American growth strategy and market proposition for Applied AI for Customer Data within frog.
  • Advise C-suite leaders on customer-data, analytics, AI, and agentic AI transformation across marketing and the broader customer lifecycle.
  • Shape strategies connecting customer data, marketing operations, content, media, commerce, CRM, loyalty, experience design, and intelligent activation.
  • Translate business priorities into customer-data strategies, prioritized AI use cases, roadmaps, operating models, investment cases, and value-realization plans.
  • Guide solutions across segmentation, personalization, recommendations, next-best-action, journey optimization, customer lifetime value, loyalty, retention, content intelligence, and marketing performance.
  • Ensure solutions address privacy, consent, security, responsible AI, explainability, governance, and appropriate human oversight.
  • Lead multidisciplinary teams across strategy, marketing, design, data science, analytics, architecture, engineering, product, and organizational change.
  • Shape, sell, and oversee complex engagements, including discovery, solution design, proposals, executive presentations, commercials, delivery quality, and economics.
  • Build executive relationships, originate opportunities, expand strategic accounts, and contribute to sales and managed-revenue objectives.
  • Collaborate across frog and Capgemini to connect customer transformation with data platforms, AI engineering, cloud, CRM, commerce, and industry expertise.
  • Develop offerings, accelerators, partnerships, case studies, and thought leadership while recruiting and developing high-performing teams.

Desired Qualifications

  • Enterprise-scale marketing modernization, customer intelligence, personalization, customer-data platform, MarTech, CRM, loyalty, or omnichannel transformation experience.
  • Experience aligning CMO and Data or AI leadership around a shared customer-data and AI agenda and taking AI capabilities from pilot to scaled adoption.
  • Familiarity with modern customer-data architecture, including customer data platforms, identity resolution, data clean rooms, real-time decisioning, machine learning operations, application programming interfaces, and cloud data platforms.
  • Existing executive relationships, external market presence, or thought leadership in customer data, marketing transformation, customer analytics, or applied AI.
  • An MBA, master's degree, or relevant advanced degree is preferred.

About the Company

Capgemini

Global consulting, technology services, outsourcing

Capgemini provides consulting, technology services, and outsourcing to help organizations transform digitally. Its offerings include strategy and transformation consulting, system integration, application development, IT infrastructure management, and managed IT operations. It differentiates itself with a global presence in over 50 countries and a focus on applying AI, cloud, and cybersecurity to real business problems. Its goal is to help clients navigate digital transformation and improve efficiency and innovation through tailored, contract-based or managed services.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1967

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