P

Philips

Makes medical devices and personal health products

Business Marketing Manager Cardiology Ultrasound

Full-TimePosted on 10/26/2026Deadline 11/26/26
No salary listed
Mid
Gurugram, Haryana, India+1 moreMore locations: Bengaluru, Karnataka, India
In Person
Growth & MarketingProduct Marketing

About the job

Requirements
  • Strong execution skills and the ability to adapt global strategies for local impact.
  • Knowledge of cardiovascular diagnosis and therapies is a plus.
  • Experience in the fast-moving medical devices business is a plus, and experience in the ultrasound domain is a strong plus.
Responsibilities
  • Develop and drive execution of a comprehensive marketing plan for the assigned portfolio, aligning it with the Growth Region’s business and marketing objectives to grow market share in ISC.
  • Develop value-driven positioning and messaging frameworks that differentiate products from competitors and resonate with buyers, users, and executives.
  • Examine market trends, competitor pricing, and customer behavior to evaluate existing pricing strategies.
  • Develop and recommend pricing and promotion strategies to drive sales, improve market positioning, and increase profitability.
  • Design, build, and execute end-to-end go-to-market strategies for new product launches, feature releases, and portfolio expansions across target markets.
  • Form cross-functional teams to plan and execute new product launches, identify target customer personas, and ensure alignment with overall business-unit strategy.
  • Develop launch campaigns, sales enablement materials, and training programs for sales, CAS, and channel teams.
  • Support the cadence on OIT and revenue, and provide demand-planning inputs for the assigned portfolio.
  • Track visibility, market share, win rate, and return on investment of marketing initiatives.
  • Optimize marketing investments using performance data and insights.
  • Manage demo inventory from new orders through liquidation of aging stock.
  • Support IB retention by partnering with Sales and CLV to drive replacement or upgrades of aging Philips sockets.
  • Develop and execute strategic engagement plans for top key opinion leaders across Cardiovascular and point-of-care ultrasound to build Philips brand preference and advocacy.
  • Build reference sites, customer testimonials, and country-specific clinical proof points for local audiences.
  • Partner with key opinion leaders and professional societies to strengthen Philips’ position in focus segments.
Desired Qualifications
  • An entrepreneurial spirit and high aspirations, with a can-do attitude, creative mindset, solution-seeking approach, strong drive and results focus, and ability to overcome barriers to success.
  • Excellent presentation, communication, and stakeholder management abilities.

About the company

Philips makes medical equipment and software for hospitals and care providers, along with personal health products for consumers. Its hospital portfolio spans MRI and CT scanners, ultrasound, image-guided treatment systems and patient monitors, while Sonicare and Avent cover oral health and baby care. Clinical software connects medical images and patient data across care teams, and the company earns revenue from equipment, software, maintenance and consumer product sales. It works with health systems through long-term technology and service partnerships, including solutions for care at home. Founded in 1891, Philips is headquartered in Amsterdam, the Netherlands.

Company Size

10,001+

Company Stage

IPO

Headquarters

Andover, Minnesota

Founded

1891

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Simplify's Take

What believers are saying

  • Demand improved: Philips reported 4% comparable group sales growth for Q2 2026 in July 2026.
  • Software expertise has room to develop: software and data science comprised about half Philips' research effort in 2025.
  • Manufacturing expansion has backing: Philips reiterated a $150 million North American investment plan in February 2026.

What critics are saying

  • US sleep-device sales remain restricted: Philips Respironics must meet consent-decree requirements before resuming new sleep-therapy device sales.
  • Underlying earnings weakened: Philips' July 2026 report shows Q2 adjusted earnings fell slightly excluding its US tariff refund.
  • Central teams face cost pressure: February 2026 plans target 15% to 20% lower central-function costs at Philips.

What makes Philips unique

  • MRI avoids helium refills: Philips says its sealed BlueSeal magnets use seven liters rather than conventional systems' 1,500.
  • Inventions form a substantial asset base: Philips reports 53,000 patent rights across its technology portfolio.
  • The employer's name spans independent businesses: Philips licenses its brands across multiple product categories to outside partners.

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Benefits

  • Health Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Health Savings Account/Flexible Spending Account

Company News

PR Newswire
May 28th, 2026
Remote patient monitoring market to reach $117.9B by 2033 amid digital healthcare transformation

The global remote patient monitoring market is expected to grow from $67.3 billion in 2026 to $117.9 billion by 2033, registering a CAGR of 8.3%. Growth is driven by rising chronic disease prevalence, expanding telehealth services and increasing demand for home-based healthcare solutions. Devices and hardware account for nearly 38% of market share, led by connected blood pressure monitors, glucometers and wearable health trackers. North America holds approximately 41% of the global market, supported by strong digital healthcare infrastructure and favourable reimbursement policies. Asia Pacific is emerging as the fastest-growing region, driven by healthcare digitisation, telemedicine expansion and rising smartphone penetration. Leading players include Philips Healthcare, Medtronic, GE HealthCare and Abbott Laboratories, focusing on AI integration and cloud connectivity to enhance remote care delivery.

HIT Consultant
Apr 12th, 2024
Philips Respironics Reaches Final Agreement With Us Regulators On Sleep Apnea Device Recall

<img src="https://hitconsultant.net/wp-content/uploads/2024/04/Philips.webp" alt="Philips Respironics Reaches Final Agreement with US Regulators on Sleep Apnea Device Recall. " class="wp-image-78777" srcset="https://hitconsultant.net/wp-content/uploads/2024/04/Philips.webp 700w, https://hitconsultant.net/wp-content/uploads/2024/04/Philips-300x161.webp 300w, https://hitconsultant.net/wp-content/uploads/2024/04/Philips-290x155.webp 290w" sizes="(max-width: 700px) 100vw, 700px">What You Should Know: – Philips Respironics, a subsidiary of Royal Philips, has finalized a consent decree with the US Department of Justice (DOJ) and Food and Drug Administration (FDA) to address issues raised during a 2021 inspection of a Philips facility in Pennsylvania.– The agreement focuses on Philips Respironics’ operations in the US, particularly regarding the recall of certain sleep and respiratory care devices.– The company’s focus will now be on completing remediation efforts, ensuring patient safety, and regaining regulatory approval to resume sales of new devices in the US.Focus on Remediation and ComplianceThe consent decree outlines a roadmap for Philips Respironics to:Prioritize Recall Remediation: Philips will continue efforts to remediate millions of sleep apnea and respiratory care devices recalled in June 2021 due to potential health risks associated with degraded sound abatement foam.Independent Oversight: Independent experts will be brought in to review recall remediation efforts and ensure Philips Respironics’ business operations comply with FDA regulations.Continued Patient Support: Philips Respironics can continue servicing existing devices in the hands of patients and healthcare providers. Additionally, they can sell accessories, consumables, and replacement parts for these devices.Sales Restrictions Remain in USThe FDA has not yet authorized Philips Respironics to resume sales of new CPAP, BiPAP, or other respiratory care devices in the US. This restriction will remain in place until Philips meets the requirements outlined in the consent decree.Global Sales Continue with RestrictionsPhilips Respironics can continue to sell new devices, accessories, consumables, and replacement parts outside the US,  subject to specific requirements.Safety of Devices with New Foam ConfirmedPhilips Respironics has conducted tests on devices using a new silicone sound abatement foam and found no safety issues. Patients can continue to use these devices following the instructions for use.Financial ImpactPhilips anticipates incurring costs associated with remediation activities and profit disgorgement related to US sales. These costs are estimated at 100 basis points in 2024.  The company’s previously announced 2023-2025 financial outlook remains unchanged,  already factoring in the consent decree. “Strengthening patient safety and quality remains Philips’ highest priority and the increased scrutiny will help us to improve even more

Goodrich Pharmacy
Jan 29th, 2024
Phillips Suspends U.S. Sales of CPAP, Ventilator Machines After Recall

Following a recall of millions of its breathing machines that began in mid-2021, Phillips Respironics announced Monday that it would halt sales of all such machines within the United States.

YourLawyer.com
Mar 23rd, 2023
Sleep Apnea Patients Suffer While Waiting To Receive Their Repaired Philips CPAP Machines

In June of 2021, Philips began a recall of over five million of its breathing devices due to toxic fume and substances emanating from the devices’ sound abatement foam.

Digital Journal
Jan 13th, 2023
Ultrasound Market Share | Market | Report | Analysis 2032 | Key Players: Fujifilm Holdings Corporation, Analogic Corporation, Siemens Healthcare among others

February 2019 – Koninklijke Philips launched the EPIQ Elite ultrasound system in the market.