Senior Software Engineer

TripleLift partners with leading measurement providers to elevate advertiser success. May 28, 2026 In today's complex advertising landscape, media metrics only tell a portion of the story. Campaign measurement must evolve to keep pace with changing consumer behaviors and the advanced technologies advertisers use to reach them. The true measure of success lies in whether the ad effectively influenced brand perception, drove sales, or achieved a meaningful social impact. At TripleLift, Triple Lift, Inc. believe that creative earns attention, intelligence guides decisions, and orchestration drives outcomes. Its guiding principle is that every impression has the potential to drive impact as long as creative, data, supply and measurement are working together, not in silo. To live up to that philosophy, Triple Lift, Inc. is thrilled to announce a significant expansion in its measurement capabilities through five new strategic partnerships with Attain, Circana, DISQO, Samba TV, and The GoodNet. By integrating these industry leaders into TL Spark, its coordinated intelligence layer, Triple Lift, Inc. is giving advertisers the tools to quantify performance across the open internet, retail media, and CTV with great precision. In addition, advertisers gain more robust and diverse methodologies to measure campaign impact across the funnel, from brand lift to closed-loop sales and social responsibility metrics. These new additions join its existing suite of partners including Cint, Happydemics, Adelaide, Scope3, iSpot, Comscore and InMarket, to create a holistic measurement suite. Here's a closer look at its new partners and the specific value they bring to campaigns: Attain (Live Transaction Data & Outcomes Measurement): Attain is the most trusted source of permissioned, real-time purchase data in the US, capturing live transaction signals from 14M+ opted-in consumers across 10,000+ merchants and $700B in annual spend. That always-on data layer empowers CPG, QSR, Retail, FinServ, and Entertainment advertisers to activate high-intent audiences, optimize in-flight, and measure true incremental sales - online, in-store, all in real time. Circana (Sales Lift): Circana provides closed-loop sales lift measurement by linking ad exposure to in-store and online purchases across a broad retailer network. Especially impactful for CPG advertisers, Circana enables brands to quantify the direct impact of media on real-world sales. DISQO (Outcomes Lift): DISQO delivers brand and outcomes lift measurement such as search impact (across platforms like Google, ChatGPT, Gemini, etc.), site visitation, and ecommerce behavior. This is particularly valuable for environments such as CTV, where lower-funnel outcomes can be more difficult to track. Samba TV (Tune-In Measurement): Samba TV enables advanced tune-in measurement, helping entertainment advertisers accurately track viewership and engagement across platforms and devices. The GoodNet (Ethical Media Index): The GoodNet's proprietary GoodIQ platform enables advertisers to achieve improved performance at scale, whilst measuring and improving the social and environmental impact of their media investments. TL Spark empowers TripleLift to orchestrate creative, supply, audience, and measurement as one coordinated system. Its expanded measurement ecosystem allows for detailed understanding of each campaign's value, including how different creative versions perform and their direct impact on business results. In a landscape where every dollar is scrutinized, guessing isn't an option. By expanding its measurement tools, TripleLift strengthens the role of the Creative SSP, helping advertisers engineer outcomes while enabling publishers to maximize impression value and maintain high-quality consumer experiences.

Samba TV has launched Project Gravity, an independent data activation platform designed for AI-driven advertising. The platform matches advertisers' first-party data against Samba's Identity Graph and integrates with over 40 major advertising platforms, including DSPs, SSPs and walled gardens. Project Gravity enables real-time identity resolution and AI-native audience expansion, built specifically for agentic advertising where AI agents make thousands of buying decisions per second. The platform offers deterministic audience activation across major platforms including Google DV360, The Trade Desk, Meta and Amazon. Over a dozen agencies and data owners, including Acxiom, are already using the platform. Samba TV developed the solution internally after failing to find existing technology capable of real-time, global data onboarding with high identity resolution accuracy.

Samba TV has promoted Jaya Aswani to chief technology officer and appointed Ramzi Nasr as vice president of engineering. Aswani, who joined Samba in 2021 after a career in defence and aeronautics, will lead a global team of engineers, architects and data scientists. Nasr joins from VideoAmp, where he served as VP of engineering, and previously held leadership roles at Disney and comScore. The appointments come as the advertising industry enters what Samba calls an "agentic era", requiring platforms that support rapid data modelling and real-time insights. Samba TV provides AI-driven media intelligence using proprietary first-party data spanning broadcast, linear TV, streaming and digital platforms. The company is investing in technical leadership to scale its services for brands, agencies and media companies globally.