A Bachelor's degree is preferred, or equivalent job experience in the consumer packaged goods industry.
A minimum of 3–5 years’ experience in the beverage alcohol industry or hospitality is preferred.
Ability to tailor communications for a variety of on-premise and off-premise environments.
Ability to travel a minimum of 25% of working time, including up to five hours of driving; ability to work flexible hours and travel on an ad hoc basis, including nights and weekends.
Understanding of the regulatory environment in Montana as it relates to beverage alcohol.
Computer and tablet literacy, including Microsoft Word, Excel, PowerPoint, and email programs such as Outlook.
Ability to use business information tools including Power BI, VIP, and specialized customer tools, and to learn and use internal systems such as Go Spot Check.
Track record of building relationships with customers and internal associates.
Ability to gather and use customer feedback to identify customer and market needs and challenges.
Ability to agree on a course of action or plan and carry it through with minimal supervision or oversight.
Diligence and ability to follow through on commitments to internal and external stakeholders.
Ability to lift up to 50 pounds and perform physical tasks, including moving materials, equipment, and supplies; ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods.
Strong oral, written, presentation, and interpersonal communication skills.
Desire for mentorship and willingness to mentor others and contribute to team culture.
Ability to manage administrative tasks in compliance with agency guidelines and standards.
Responsibilities
Analyze the territory and accounts to identify priority selling, promotional, educational, and merchandising opportunities.
Engage customers to plan, design, and execute activities that support sales growth in their channels.
Plan, track, and implement brand and portfolio engagement using performance data, including volume, menu growth and share, and activities.
Drive brand presence, performance, and advocacy in accounts through strategic engagement and business-focused solutions.
Identify activation, store promotion, and display opportunities and propose client brands as solutions, activating quickly and efficiently.
Install and maintain clean, current point-of-sale and printed materials in accounts.
Build displays inside and outside sections to engage shoppers and support conversion, using approved and locally compliant brand assets.
Plan, book, and deploy in-store and at-bar consumer experiences, including bottle engraving, gifting services, and education events, in line with national, regional, or local plans.
Survey outlets routinely using photo-capture software and submit surveys on time and in full.
Communicate brand history, production, taste profiles, cocktail knowledge, and bar operations knowledge to clients, trade, and consumers.
Maintain open communication with client and agency stakeholders and support resources.
Collaborate with local client stakeholders and sales partners on goals and objectives, ensure product inventory, and proactively manage out-of-stock issues.
Manage agency initiatives, including budgets and expenses, reporting, performance data on agency-appointed platforms, participation in internal training, point-of-sale assets and warehouse management, and compliance with legal and marketing-code guidelines.
Impact portfolio brand performance across stores on the assigned journey plan, with evaluation based on menu-presence growth, program-activity delivery, year-over-year depletions reported through NABCA sales-out data, and added value across the territory.
Desired Qualifications
A Bachelor's degree or equivalent job experience in the consumer packaged goods industry.
A minimum of 3–5 years’ experience in the beverage alcohol industry or hospitality.
Job Description
You will be responsible for the commercial performance of Client’s brands in a targeted set of on and off premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan. You will analyze the total territory and each account to determine the priority selling, promotional, educational, and merchandising opportunities.
You will engage customers to plan, design, and execute activities that will support sales growth within their perspective channel. These activities will include but are not limited to:
Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
Drive brand presence, performance and advocacy in accounts using strategic engagement activities and business-focused solutions
Spotting activation, store promotional, and display opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & efficiently.
Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and current
Building impactful displays (in and out of section) to stop/engage and convert shoppers – leveraging Client approved and local compliant brand assets to drive physical availability and consistent brand messaging.
Planning, booking, and deploying in store and at bar consumer experiences – bottle engraving, gifting services, education events etc. In-line with an agreed national/regional or local plan
Routinely surveying outlets using specific photo capture software and submitting those surveys on time and in full.
Impart brand history, production, taste profile, cocktail, and bar operations knowledge to clients, trade, and consumers
Maintain open communication with Client & Agency stakeholders and support resources
Collaborate closely with local Client stakeholders and sales partner to collaborate on goals and objectives and ensure proper product inventory and proactively manage OOS issues
Complete accurate and timely management of agency initiatives including:
Budget and expense management
All reporting responsibilities
Tracking and management of performance data using agency-appointed platforms
Participation in all internal training initiatives
Point of Sale, asset and warehouse management
Maintain all legal and marketing code guidelines
You will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.
This evaluation will be focused on:
Menu presence growth (exceeding goals) in on-premise accounts within territory
Delivery of program activities within assigned territory
Year on Year depletions as reported by depletion reporting (NABCA) sales out data.
High rate of added value across territory (going over and above with our client partnership in the field)
The physical demands of this role require the following:
Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.
The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.
Qualifications
A Bachelor’s degree preferred or equivalent job experience in the CPG industry.
A minimum of 3-5 years’ experience in the beverage alcohol industry/hospitality preferred.
Confident and outgoing with excellent personal presentation and communication skills. Ability to tailor communications for a variety of on premise and off premise environments.
Ability to travel a minimum of 25% of his/her working time, including up to 5-hrs driving time. Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
Understanding of the regulatory environment in Montana as it relates to Beverage Alcohol.
Computer and tablet literacy with the ability to use software applications including Microsoft Word, Excel and PowerPoint, and e-mail programs such as Outlook.
Ability to use Business Information Tools including PowerBI, VIP and specialized customer tools. Ability to learn and use other internal systems such as Go Spot Check.
Proven track record in building good relationships with customers as well as internal associates
Demonstrated ability to take the initiative to gather and use customer feedback to identify customer and market needs and challenges.
A self-starter and self-sufficient operator that can agree a course of action or plan and see it through to a successful outcome with minimal supervision or oversight.
Demonstrated diligence and ability to follow through on all commitments (internal and external stakeholders).
Able to lift up to 50 lbs.
Demonstrated strong oral, written, presentation, and interpersonal communication skills.
Desire for mentorship and willingness to mentor others, contribute to team culture.
Manage administrative tasks with attention to meeting agency compliance guidelines and standards.
Additional Information
The base compensation range for this job classification is between $95,000.00-$105,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [email protected].