Associate – Commerce

Company Description

Starcom India, part of Publicis Media India and Publicis Groupe India, is a leader in communications planning and media. Grounded in the belief that people are at the heart of all we do, we blend data, technology, and creativity to inspire actions that move people and businesses forward. We partner with iconic brands such as P&G, Meta, Visa, Dabur, Stellantis, Abbott and Spotify to drive engagement, foster growth, and transform businesses.https://www.publicisgroupein.com/our-brand-starcom.html

Overview

The job entails working with existing set of clients as well as closely liaising with the strategy team for new business opportunities• Build a knowledge base of each client's business, organisation, and objectives• Understand client briefs and devise a strategy• Interface with multiple teams within the organisation• Build strong relationships with Marketplaces like Flipkart, Amazon, Qcom, BeautyCom and ePharmacies and seek regular intelligence • Conceive for clients stand-alone or integrated Commerce strategies which might span from consulting and conception of business plans to non-media and media activations.• Develop action plans for achieving and measuring Commerce campaign success, including determining key metrics, processes for measurement and optimization• Monitor latest developments in the Commerce industry and foresee their implications for clients• Be involved in client and inter-agency education of Commerce, and be responsible for preparing and presenting best practices, case studies and examples of Commerce strategies• Compiling and analysing online sales data and metrics, provide actionable insights and make decisions regarding direction based on the analysis

Qualifications

Solid understanding and insatiable interest of consumer trends in Commerce/Retail• Extensive understanding of internal and external variables that impact online sales• Strong decision-making, organisational, planning, and problem-solving skills• Excellent project-management and time-management skills with the ability to prioritize • Experience using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value• Ability to take initiative and perform tasks in an efficient and self-sufficient manner• Strong analytical and mathematical skills• Strong interpersonal and negotiation skills