Abou Ghaly Motors

Sells cars and runs rental and taxi services

Sponsorship & Activation Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeCairo, Cairo Governorate, EgyptNo salary listed

About the Job

Requirements

A bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.
Six to nine years of experience in sponsorships, activations, experiential marketing, events, or brand management is required.
Proven experience managing sponsorship deals, partnerships, and brand activation programs is required.
Strong experience planning and executing large-scale events and customer engagement activities is required.
Excellent planning, organization, and multitasking skills with strong attention to detail are required.
Excellent English communication, presentation, and stakeholder-management skills are required.

Responsibilities

Develop and implement sponsorship strategies aligned with brand positioning, marketing objectives, and target audiences.
Identify, negotiate, and manage relationships with strategic partners, event organizers, media platforms, and sponsorship properties.
Develop creative and engaging brand activation concepts across events, venues, communities, and customer touchpoints.
Plan and oversee events, launches, exhibitions, roadshows, and experiential marketing activities from planning through execution.
Ensure consistent and impactful brand presence across sponsorships and activation platforms.
Coordinate sponsorship activities with broader above-the-line, below-the-line, digital, social media, customer relationship management, and public relations campaigns.
Manage sponsorship and activation budgets, negotiate costs, and ensure effective utilization of marketing investments.
Work closely with Marketing, Sales, Public Relations, Digital, and external agencies to ensure smooth execution of activations.
Define key performance indicators and evaluate sponsorship and activation performance, including reach, engagement, leads, and return on investment.
Monitor industry trends, competitor activities, and emerging opportunities to develop innovative sponsorship and activation initiatives.

Desired Qualifications

Experience in the automotive, fast-moving consumer goods, retail, sports, entertainment, or lifestyle sectors is highly preferred.

Sponsorship & Activation Manager

Abou Ghaly Motors · Cairo, Egypt · — · Posted 2026-09-03

Workplace: on_site

Department: Marketing

Description

The Sponsorship & Activation Manager is responsible for developing and executing sponsorship strategies and brand activation initiatives that strengthen brand visibility, customer engagement, and commercial performance. The role manages partnerships, events, activations, and experiential marketing programs from concept development through execution, ensuring alignment with the company’s brand strategy and business objectives.

Key Responsibilities

Sponsorship Strategy: Develop and implement sponsorship strategies aligned with brand positioning, marketing objectives, and target audiences.
Partnership Management: Identify, negotiate, and manage relationships with strategic partners, event organizers, media platforms, and sponsorship properties.
Activation Planning: Develop creative and engaging brand activation concepts across events, venues, communities, and customer touchpoints.
Event Management: Plan and oversee events, launches, exhibitions, roadshows, and experiential marketing activities from planning through execution.
Brand Visibility: Ensure consistent and impactful brand presence across all sponsorships and activation platforms.
Campaign Integration: Coordinate sponsorship activities with broader ATL, BTL, digital, social media, CRM, and PR campaigns.
Budget Management: Manage sponsorship and activation budgets, negotiate costs, and ensure effective utilization of marketing investments.
Stakeholder Coordination: Work closely with Marketing, Sales, PR, Digital, and external agencies to ensure smooth execution of activations.
Performance Measurement: Define KPIs and evaluate sponsorship and activation performance, including reach, engagement, leads, and ROI.
Market & Trend Analysis: Monitor industry trends, competitor activities, and emerging opportunities to develop innovative sponsorship and activation initiatives.

Requirements

Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Experience: 6-9 years of experience in sponsorships, activations, experiential marketing, events, or brand management.

Industry Experience: Experience in the automotive, FMCG, retail, sports, entertainment, or lifestyle sectors is highly preferred.

Sponsorship Expertise: Proven experience managing sponsorship deals, partnerships, and brand activation programs.

Event Management: Strong experience in planning and executing large-scale events and customer engagement activities.

Project Management: Excellent planning, organization, and multitasking skills with strong attention to detail.

Communication: Excellent English communication, presentation, and stakeholder-management skills.

Apply

Apply at Abou Ghaly Motors

About the Company

Abou Ghaly Motors

Sells cars and runs rental and taxi services

Abou Ghaly Motors sells and services cars in Egypt for private drivers and business customers. The group represents international vehicle brands through authorized dealerships and distribution agreements, covering passenger cars as well as Vespa scooters. Customers also use its SIXT rental operation and London Cab service for short-term rentals, airport transfers and corporate transport, with taxi trips booked through an app. Its automotive business earns revenue from vehicle sales and after-sales services for customers, while its mobility businesses charge for vehicle use and journeys. Founded in 1980, the group is headquartered in Cairo, Egypt.

Company size: 1,001-5,000
Company stage: Not listed
Total funding: Not listed
Headquarters: Cairo, Egypt
Founded: 1980

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