K

KKR

Runs private equity, credit and infrastructure funds

Brand Strategy Vice President

Full-TimeUpdated on 10/23/2026
$160k - $190k/yr+ Discretionary bonus
Expert
Bachelor's
Boston, MA, USA
In Person
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • A bachelor's degree in marketing, communications, business, or a related field.
  • Significant experience in brand strategy, strategic planning, integrated marketing, or a related discipline, ideally gained through a combination of agency and in-house roles.
  • Experience developing brand strategies, positioning, messaging, strategic briefs, and integrated marketing plans.
  • Ability to synthesize complex business, audience, and market information into clear insights and actionable recommendations.
  • Commercial judgment and ability to understand business priorities and connect them to brand and marketing opportunities.
  • Ability to independently own strategic workstreams, develop recommendations, influence stakeholders, and drive work forward within a broader strategic direction.
  • Written and verbal communication skills, creative judgment, and ability to articulate strategic ideas simply and persuasively.
  • Ability to translate brand frameworks into go-to-market assets.
  • Ability to work in a highly matrixed and complex organization.
  • Emotional intelligence and ability to build trust and relationships with the marketing team and broader employee base.
Responsibilities
  • Help define, evolve, and extend KKR's enterprise brand strategy across KKR and its broader portfolio, ensuring it reflects the firm's vision, values, and competitive differentiation.
  • Partner with KKR business teams to develop strategic positioning, value propositions, and messaging that align with the enterprise brand and meet business-specific objectives; help convert messaging frameworks into marketing assets including websites, PowerPoint, video, and social activations.
  • Lead brand discovery sessions, messaging workshops, and stakeholder interviews to uncover differentiated insights.
  • Manage relationships with brand research partners and use audience insights, competitive intelligence, and market and cultural trends to identify opportunities and inform brand strategy and decision-making.
  • Develop strategic approaches for priority brand initiatives and campaigns, defining the business challenge, audience opportunity, strategic proposition, and measures of success.
  • Support brand portfolio strategy and key brand decisions, including brand architecture, naming, positioning, partnerships, and sponsorships that affect KKR's brands and reputation.
  • Ensure consistency of the KKR brand across campaigns, content, experiences, and client touchpoints globally.
  • Contribute to the continued development of the Brand Marketing function by strengthening strategic frameworks, planning tools, processes, and ways of working across the team.
  • Develop clear, compelling messaging frameworks for enterprise brand initiatives, investment strategies, business lines, campaigns, and executive communications.
  • Write and refine copy and video scripts for websites, advertisements, content, campaigns, presentations, videos, thought leadership, brand narratives, and executive messaging.
  • Distill complex investment concepts into simple, engaging, client-centric language.
  • Establish messaging architecture, tone of voice, and narrative frameworks for consistent adoption across the organization.
  • Serve as the primary day-to-day partner for brand strategy.
  • Develop clear creative briefs and strategic direction for creative work.
  • Challenge agencies to produce differentiated thinking while ensuring work reflects KKR's quality standards.
  • Collaborate with marketing leaders, investment professionals, business leaders, and communications partners across the firm.
  • Provide strategic counsel on branding, positioning, campaign development, and go-to-market initiatives.
  • Influence stakeholders across multiple businesses and build alignment around strategic recommendations.
  • Stay informed on market trends, competitor positioning, and evolving client expectations to identify opportunities for differentiation.
Desired Qualifications
  • Experience in an agency environment and/or within financial services, asset management, professional services, or another complex global organization, with demonstrated ability to apply strategic brand thinking to business challenges.

About the company

KKR is a global investment firm that raises money from pension funds, insurers, sovereign wealth funds and wealthy individuals and invests it in private equity, credit, infrastructure and real estate. It was an early pioneer of the debt-funded buyout, and its 1989 takeover of RJR Nabisco ranks among the largest buyouts ever. Through its Global Atlantic subsidiary, KKR also sells retirement annuities and life insurance and invests the premiums. It earns management fees on client money, a share of investment profits and income from its own holdings. KKR was founded in 1976 by Jerome Kohlberg, Henry Kravis and George Roberts and is based in New York City.

Company Size

10,001+

Company Stage

IPO

Headquarters

New York City, New York

Founded

1976

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Simplify's Take

What believers are saying

  • Clients keep sending money: KKR raised $133 billion in new capital in the 12 months to June 2026.
  • Stable footing: KKR set earnings records in the quarter ended June 2026, with assets up 16% to $796 billion.
  • Small teams run big money: about 2,700 asset management staff oversaw $744 billion in December 2025.

What critics are saying

  • Regulators are watching its deals: KKR agreed in August 2026 to a record $250 million penalty over merger filings.
  • Equity pay has lost value: KKR shares fell about 22% from January to June 2026 on private credit fears.
  • Its lending arm carries default risk: Moody's cut affiliated lender FS KKR Capital to junk status in March 2026.

What makes KKR unique

  • KKR owns its own insurer: Global Atlantic, bought in 2021, held $219 billion of KKR's assets at 2025's end.
  • Individual investors are a fast-growing channel: KKR's K-Series wealth funds reached $42 billion by June 2026, up nearly 70%.
  • Workers share in buyouts: since 2011 KKR has given equity to frontline staff at companies it owns.

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Benefits

  • Investing in Training and Development
  • Driving Diversity for Better Results
  • Focusing on Wellness and Benefits
  • Greening Our Operations

Company News

The Business Times
Oct 19th, 2026
'IPOs are not the only vehicle': KKR heads for record exits even as firms stay private for longer.

'IPOs are not the only vehicle': KKR heads for record exits even as firms stay private for longer. Control deals and infrastructure investments in South-east Asia have grown, says the firm's Henry McVey Published Tue, Oct 20, 2026 · 07:00 AM * In Asia, KKR has larger portfolio allocations in Japan and India relative to other markets, though allocation trends shift every few years. PHOTO: REUTERS [SINGAPORE] Global investment firm KKR is on track for a record year of exits, even as more companies stay private for longer and initial public offerings remain just one avenue for returning capital to investors. Sales to strategic partners and industry consolidation are alternative exit routes, said Henry McVey, partner, head of global macro and asset allocation and chief investment officer of KKR's balance sheet. "IPOs are one vehicle for recycling capital, but they are not the only vehicle," he told The Business Times on the sidelines of KKR's 50th anniversary event on Sep 30 at the Capitol Theatre. The shift comes as companies, particularly those in the artificial intelligence sector, increasingly choose to remain private rather than list. He contrasted this with the 1990s, when companies often went public at an earlier stage of development, sometimes prematurely. "There are more private companies now than public companies, and you are not penalised with a valuation discount by staying private. Therefore, I do not view a slower IPO market as a negative indicator." The Business Times turns 50. Five decades of milestones and moments that shaped Singapore's success story - told through our headlines. Explore BT50" Nevertheless, McVey acknowledged that public markets still offer vital liquidity and enable global allocators to build substantial positions through major exchanges. Private markets in Asia. In Asia, KKR has larger portfolio allocations in Japan and India relative to other markets, although McVey emphasised that these allocation trends shift every few years. In the past, allocators favoured country-specific funds, particularly in China, where recent exits have been lacklustre, he noted. He added that while the firm's past focus in China centred on consumption themes, the Chinese economy is now experiencing slowing growth and disinflationary pressures. McVey said that global allocators today prefer pan-Asian exposure and have actively re-engaged with the region over the past three to four years. He highlighted Japan as "ground zero" for corporate governance reforms, noting that the country is building on momentum from the Abenomics era as large conglomerates are becoming increasingly open to structural change. For instance, some are spinning off non-core businesses and turning to private equity buyouts to improve profitability. "We have done deals with Panasonic, Pioneer, Hitachi, lots of different firms," McVey said, adding that there is now more acceptance of private equity involvement in corporate restructuring. South Korea is similarly gaining momentum with its own corporate reforms to unlock market value; McVey noted that 70 per cent of the Kospi is trading below book value. India's market landscape has also evolved significantly, he said. In the past, the focus was primarily on backing local challengers to global brands such as Starbucks. Today, investors can secure control deals - acquiring a majority stake to gain direct operational and strategic authority over a business - and partner with leading Indian franchises seeking foreign capital. He cited KKR's partnership with Reliance Industries as an example. Meanwhile, in South-east Asia, control deals and infrastructure investments have grown noticeably compared with previous years, he said. A changing economic playbook. McVey highlighted that investors will need to adapt to an economic landscape that is behaving quite differently from the 1990s and 2000s. "The economic playbook that worked for the past few decades was built on globalisation, where American consumers take on debt to buy goods produced in Asia," he noted. "Right now, what you're seeing is a very different investment regime, there is much more capital expenditures going into AI, national security, and supply chain reconfiguration." Furthermore, intra-Asian trade has expanded significantly, driving distinct economic outcomes. McVey attributed the global economic resilience to a productivity boom that originated in the US before expanding to Europe and Asia, alongside growth in sectors less sensitive to industrial cycles or energy costs. Singapore's role in private markets. Turning to Singapore, he highlighted efforts to strengthen its capital markets, attract alternative asset managers and establish the city-state as a primary destination for foreign capital. "A major area of focus (for Singapore) right now should be broadening and deepening capital markets," he said. This comes as a more developed capital market ecosystem would give businesses greater access to financing while strengthening Singapore's appeal to global investors. "Establishing Singapore as a hub not only for general business but specifically for financial services will be enormously beneficial," McVey added. "If Singapore takes a front-footed approach to enabling capital markets to blossom, it will yield better outcomes for businesses and the wider economy."

The Economic Times
Oct 19th, 2026
KKR to invest over ₹6,000 crore in Petronas India RE arm.

KKR to invest over ₹6,000 crore in Petronas India RE arm. , ET Bureau Last Updated: Oct 19, 2026, 08:28:00 AM IST KKR plans to invest more than ₹6,000 crore in Gentari Renewable India, which is Petronas' renewable energy unit. The funding aims to support the expansion of its renewable energy and green hydrogen projects. Gentari has previously acquired a 1.6 gigawatt renewable energy portfolio and is seeking financial partners. This investment will also facilitate the acquisition of stakes in existing joint ventures in India. New Delhi: KKR is set to invest more than ₹6,000 crore in the Indian renewable energy (RE) unit of Petronas, according to people familiar with the matter. The Malaysia oil giant's unit, Gentari Renewable India Pte Ltd, has been looking to raise growth capital to fund expansion of its renewable and green hydrogen projects besides lowering debt. The funding will not result directly in the acquisition of a holding in the unit, said the people cited. Acquiring stakes in JVs But the investment will give KKR the option of owning a stake in the future, they added. KKR vehicle Sapphire US Holdco LLC has sought approval by the Competition Commission of India (CCI) for an investment in Singapore-based Gentari Renewable India Pte Ltd, according to filings seen by ET. Gentari had purchased a 1.6 gigawatt renewable energy portfolio of projects from Brookfield early last year. Shortly after that, it sought to induct a financial partner in the renewable energy business with Standard Chartered Bank engaged by Gentari as advisor, ET reported June last year. "The plan is to grow with the funding from KKR by building on the existing portfolio of projects," said an executive familiar with the development. The funding will also be used for acquiring stakes Gentari has in some renewable energy joint ventures in India, said the people cited. KKR and Gentari did not respond to ET's queries. Gentari has set up a joint venture with ReNew for developing solar, wind and hybrid power generation infrastructure and has a partnership with AM Green for hydrogen and ammonia production. KKR has been eyeing a broader footprint in the renewable energy sector in India. It already has investments in Hero Future Energy and Serentica Renewables. It's also a sponsor of Indigrid, which has power transmission and renewable energy generation assets. KKR's infrastructure investment portfolio in India is worth $10 billion, including investments in data centres and roads, experts estimate. It had been among the top two bidders for Shell's renewable energy company, Sprng Energy. Aditya Birla eventually outbid KKR to acquire that company for $1.8 billion earlier this year. Fundraising and M&A activity in India's renewable energy sector have accelerated over the past three years. Inox Clean Energy and Sembcorp Green Infra Ltd recently filed papers for an initial public offering of shares. Sembcorp Green Infra is the local renewable energy arm of Singapore's Sembcorp Industries. Suitors including Blackstone are pursuing a bid for Actis-owned renewable energy company BluPine. ET reported recently that Thermax was looking to rope in a partner for its renewable energy business. Read More News on

ET EnergyWorld
Oct 19th, 2026
KKR to invest over ₹6,000 crore in Petronas India RE arm.

KKR to invest over ₹6,000 crore in Petronas India RE arm. KKR to invest over ₹6,000 crore in Gentari Renewable India to fund renewable energy and green hydrogen expansion, including stakes in existing Indian joint ventures. * Published On Oct 19, 2026 at 07:53 AM IST KKR is set to invest more than ₹6,000 crore in the Indian renewable energy (RE) unit of Petronas, according to people familiar with the matter. The Malaysia oil giant's unit, Gentari Renewable India Pte Ltd, has been looking to raise growth capital to fund expansion of its renewable and green hydrogen projects besides lowering debt. The funding will not result directly in the acquisition of a holding in the unit, said the people cited. Acquiring stakes in JVs But the investment will give KKR the option of owning a stake in the future, they added. KKR vehicle Sapphire US Holdco LLC has sought approval by the Competition Commission of India (CCI) for an investment in Singapore-based Gentari Renewable India Pte Ltd, according to filings seen by ET. Gentari had purchased a 1.6 gigawatt renewable energy portfolio of projects from Brookfield early last year. Shortly after that, it sought to induct a financial partner in the renewable energy business with Standard Chartered Bank engaged by Gentari as advisor, ET reported June last year. "The plan is to grow with the funding from KKR by building on the existing portfolio of projects," said an executive familiar with the development. The funding will also be used for acquiring stakes Gentari has in some renewable energy joint ventures in India, said the people cited. KKR and Gentari did not respond to ET's queries. Gentari has set up a joint venture with ReNew for developing solar, wind and hybrid power generation infrastructure and has a partnership with AM Green for hydrogen and ammonia production. * Published On Oct 19, 2026 at 07:53 AM IST

Newsbytes
Oct 19th, 2026
KKR to invest over ₹6,000cr in Gentari Renewable India

KKR plans to invest over ₹6,000 crore in Gentari Renewable India Pte Ltd, Petronas's renewable energy arm, to support its expansion and reduce debt.

The Registry
Oct 16th, 2026
TMG partners, KKR buy vacant 435K SQFT skyport plaza in San Jose for $75.5MM, sign 30-year lease with santa clara county.

TMG partners, KKR buy vacant 435K SQFT skyport plaza in San Jose for $75.5MM, sign 30-year lease with santa clara county. Two empty office towers in North San Jose formerly occupied by Qualcomm have found a buyer and a tenant at the same time. A developer bought the property for about half the average price of Silicon Valley office sales and signed what it called one of the largest public-sector office commitments in San Jose in [...] Thank you for your interest in The Registry. If you'd like to read further, you must Subscribe or Log In below to read the rest of this content. Partner content. 2026 northern california CRE rising stars. Signup for news and special announcements!