Vice President

Acquisition Marketing

Posted on 5/1/2024

The RealReal

The RealReal

1,001-5,000 employees

Online marketplace for authenticated luxury goods

Data & Analytics

Senior, Expert

Oakland, CA, USA

Required Skills
Data Science
Data Analysis
  • 12+ years experience in acquisition marketing and performance / growth marketing with direct oversight of SEM, SEO, TV, display, retargeting, paid social, and funnel optimization
  • 5 years or more of people management experience
  • Track record of growing marketing investment on a measurable basis at scale
  • Demonstrated ability to work and influence decision makers in a fast-paced, dynamic organization
  • Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
  • Willingness to be deep in the details while also being able to create and communicate higher level strategy
  • Experience managing and allocating a large marketing budget
  • Excellent communication skills, both written and verbal
  • Highly organized and detail-oriented
  • Highly analytical with demonstrated ability to analyze and get insights from marketing and attribution data
  • Lead a group of team members to allocate, invest, and optimize the performance media budget across all channels to meet our business targets
  • Build a culture of high velocity experimentation and rigorous measurement
  • Accountable for new consignor and buyer growth of the company
  • Responsible for leading the day-to-day operations and campaign management of all performance marketing in partnership with internal direct reports
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization
  • Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally
  • Innovate and implement tests and learn strategies and drive scalable results. Develop and pioneer recommendations of new tactics and strategies to test through our paid digital media efforts
  • Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills
  • Closely manage a sizeable marketing budget to drive The RealReal’s strategy and business goals, maximizing profitability of the performance marketing spend

Working at The RealReal provides the unique opportunity to be part of a pioneering team dedicated to transforming the luxury goods market through high standards of authenticity. Employees thrive in an innovative environment where advanced authentication processes and a specialized selling platform ensure a secure and reliable service for upscale items. This focus on safety and reliability not only sets the company apart but also fosters a culture of trust and excellence, making it a leading choice in the luxury resale industry.

Company Stage


Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth