The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods. Through our work, we are committed to contributing to a sustainable future, both for fashion and for our employees. Authenticity is a core component of our business; we value it in our products and we celebrate it across our teams by encouraging every TRR employee to bring their REAL authentic selves to work each day. We’re hiring, and we’d love for you to join our dynamic team!
The RealReal is looking for a Vice President, Acquisition Marketing to join our team. This Vice President will oversee a team of performance marketing channel managers responsible for the various channels that The RealReal uses for paid advertising (including but not limited to TV, OTT, CTV, SEM, OOH, Display, Affiliates, Direct Mail and Social) as well as SEO.
The team plans the media mix for The RealReal acquisition activities, builds sophisticated attribution models and methodology, and executes the plan. This individual will develop the performance marketing strategy to help achieve our goals for both sides of our marketplace and test aggressively to find the best ways to acquire new customers and consignors. This role is a critical member of the Marketing leadership team to drive business results for the company. You will work closely with numerous stakeholder teams including finance, product, merchandising, creative, and analytics.
What You Get To Do Every Day
- Lead a group of team members to allocate, invest, and optimize the performance media budget across all channels to meet our business targets
- Build a culture of high velocity experimentation and rigorous measurement
- Accountable for new consignor and buyer growth of the company
- Responsible for leading the day-to-day operations and campaign management of all performance marketing in partnership with internal direct reports
- Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
- Work closely with analytics and data science partners to build a world-class performance marketing engine across tracking, attribution, and optimization
- Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementally
- Innovate and implement tests and learn strategies and drive scalable results. Develop and pioneer recommendations of new tactics and strategies to test through our paid digital media efforts
- Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills
- Closely manage a sizeable marketing budget to drive The RealReal’s strategy and business goals, maximizing profitability of the performance marketing spend
What You Bring To The Role
Minimum Requirements
- 12+ years experience in acquisition marketing and performance / growth marketing with direct oversight of SEM, SEO, TV, display, retargeting, paid social, and funnel optimization (preference for marketplace experience)
- 5 years or more of people management experience
- Track record of growing marketing investment on a measurable basis at scale
- Demonstrated ability to work and influence decision makers in a fast-paced, dynamic organization
- Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
- Willingness to be deep in the details while also being able to create and communicate higher level strategy
- Experience managing and allocating a large marketing budget
- Excellent communication skills, both written and verbal
- Highly organized and detail-oriented
- Highly analytical with demonstrated ability to analyze and get insights from marketing and attribution data
The expected salary range for this role is $250,000 - $275,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.
GHR9121 #LI-KR50 #LI-Remote
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 30 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women’s and men’s fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 13 retail locations, including our twelve shoppable stores, customers can sell, meet with our experts and receive free valuations.
The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
