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Ursula Burns, Karen S. Carter, Black Enterprise, and Procter & Gamble honored at BECA 2026 Manifest Awards. Oct 12, 2026, 10:03 ET Prestigious celebration brought together influential business and marketing leaders in Bal Harbour, Florida, to recognize trailblazing achievements and champion the next generation of leadership BAL HARBOUR, Fla., Oct. 12, 2026 /PRNewswire/ - BECA, an alliance of C-suite marketing and marketing-adjacent executives dedicated to sharing knowledge, developing future leaders and creating a more inclusive pipeline of marketing leadership, celebrated its fifth anniversary at the 2026 BECA Manifest Awards & Symposium on October 8 at The St. Regis Bal Harbour in Bal Harbour, Florida. The 2026 BECA Manifest Awards honored Ursula Burns, Founding Partner of Integrum, Chairwoman of Teneo, Retired Chairman and CEO of Xerox Corporation and VEON, Ltd.; Karen S. Carter, CEO of Dow; Procter & Gamble; and Black Enterprise, which received the inaugural Beacon of Light Award. "As we celebrate five years of BECA, I'm incredibly proud of the community we've built and the impact we continue to make together," said Jerri DeVard, Founder and CEO of BECA. "This year's honorees represent the very best of leadership, as individuals and organizations that have broken barriers, opened doors and created opportunities for others to succeed. The Manifest Awards are not only about recognizing extraordinary achievements, but also about inspiring and investing in the next generation of leaders. BECA is about sharing what we know, lifting as we climb and paying it forward." The evening was co-hosted by Bozoma Saint John, Creator and CEO of Eve by Boz, and Chris Foster, CEO of Omnicom Public Relations Group, both founding members of BECA. The 2026 Manifest Awards recognized the following honorees: Icon Award: Ursula Burns Ursula Burns, the first Black woman to serve as CEO of a Fortune 500 company, was honored with BECA's Icon Award, recognizing a career defined by extraordinary leadership, innovation, integrity and a transformational commitment to creating opportunities for others. Burns, who currently serves as Chair of the Ford Foundation Board of Trustees, Founder of Integrum and Chairwoman of Teneo, was presented with the award by Thasunda Duckett, President and CEO of TIAA. Trailblazer Award: Karen S. Carter Karen S. Carter, CEO of Dow, received the Trailblazer Award in recognition of her groundbreaking achievements, professional excellence and commitment to inspiring and advancing future leaders. Carter made history on July 1, 2026, when she became the first Black woman to lead Dow. Having joined the company in 1994, she rose through its leadership ranks to become Chief Operating Officer before assuming the CEO role. The award was presented by Jim Fitterling, Executive Chairman of Dow and Carter's predecessor as CEO. In a particularly meaningful moment, the evening brought together Burns, Duckett and Carter, three of the six Black women who have ever led Fortune 500 companies, underscoring both the significance of their accomplishments and the importance of expanding pathways to executive leadership. Corporate Champion Award: Procter & Gamble Procter & Gamble (P&G), a longstanding BECA partner and title sponsor of the 2026 Manifest Awards, received the Corporate Champion Award in recognition of its sustained commitment to leadership development, innovation, mentorship and community impact. Through its partnership and investment in BECA's mission, P&G has played a meaningful role in supporting the development and advancement of emerging marketing leaders. Marchoe Northern, President, North America Fabric Care, accepted the award on behalf of P&G. The award was presented by Gale King, retired Executive Vice President and Chief Administrative Officer of Nationwide. Inaugural Beacon of Light Award: Black Enterprise BECA introduced its newest honor, the Beacon of Light Award, recognizing an individual or organization whose vision, leadership and enduring commitment to advancing the Black business community have created a lasting, multigenerational impact. The inaugural award was presented to Black Enterprise, the influential publication that has informed, inspired and empowered generations of Black entrepreneurs, executives and business leaders since its founding in 1970 by Earl G. Graves Sr. Earl "Butch" Graves, Jr., President and CEO of Black Enterprise, accepted the award on behalf of the organization, continuing the legacy established by his father. The award was presented by Najoh Tita-Reid, Chief Brand and Experience Officer of Mars Petcare. Investing in the Next Generation of Leaders Beyond celebrating established industry icons, the 2026 Manifest Awards spotlighted the future of marketing leadership with the graduation of 17 Future Leaders from the BECA Playbook Class of 2026. The BECA Playbook, the organization's flagship leadership and development program, is designed to prepare and empower the next generation of marketing executives through learning, mentorship and professional development. The graduation ceremony recognized the achievements of the Class of 2026 and acknowledged Deloitte, which co-leads the program. As BECA celebrated five years of progress, the graduation served as a powerful reminder of the organization's commitment not only to celebrating leadership excellence today but also to cultivating the leaders of tomorrow. The event was made possible through the support of leading corporate partners, including Title Sponsor Procter & Gamble; Symposium Sponsor Accenture; and Platinum Sponsors Adobe, Delta, Verizon and Marriott. About BECA Founded in 2021 by Jerri DeVard and 25 distinguished C-suite executives, BECA is a 501c (3) non-profit alliance of marketing and marketing-adjacent leaders committed to sharing knowledge, developing future executives and creating a more inclusive pipeline of marketing leadership. Guided by four core principles - Share, Learn, Elevate and Pay It Forward - BECA brings together accomplished executives dedicated to empowering the next generation of leaders and driving meaningful, lasting impact. SOURCE BECA

Free mammogram vouchers available with P&G purchases this October at Choithrams. October 12, 2026 4 minutes read Choithrams partners with P&G and Transmed to promote Breast Cancer Awareness through complimentary mammogram vouchers. In a commendable initiative aimed at enhancing breast health awareness, Choithrams, a prominent name in the UAE's retail sector, has launched a campaign that provides customers with complimentary mammogram vouchers during the month of October, which is recognized globally as Breast Cancer Awareness Month. This effort is being carried out as part of a collaborative initiative involving Procter & Gamble (P&G) and Transmed, highlighting the importance of routine health checks while integrating this health message into the regular shopping experience. From now until October 31, customers purchasing any P&G product at Choithrams stores will receive a voucher that offers a free mammogram at Zulekha Hospitals upon presenting their receipt at the cashier. This initiative extends to online shoppers as well; those who purchase P&G products online will find a physical voucher included alongside their grocery order - a thoughtful addition that ensures no customer misses out on this essential health screening opportunity. The vouchers provided through this campaign can be redeemed until the end of November 2026, giving eligible women ample time to schedule their screenings. This not only facilitates easier access to potentially life-saving medical services but also underscores the community-driven approach that defines Choithrams' operations and its commitment to public health. The aim of this campaign is twofold: first, to encourage women to prioritize breast health screenings; and second, to spark meaningful conversations about breast cancer and health awareness within everyday contexts. As societal norms evolve, so too must its approaches to health education, making it not only a matter of personal responsibility but also a topic of communal interest. Brian Ballinger, the Head of Commercial at Choithrams, emphasized the importance of making health checks a priority in its lives. He remarked, "Health check-ups can often be postponed in favor of our more routine errands, like grocery shopping. This initiative serves as a timely reminder to our customers not only about their health but also provides them with a practical incentive to take action toward scheduling that vital screening." His sentiments reflect a growing acknowledgment that in its fast-paced lives, health discussions must be interwoven into daily activities, thus creating a culture that values preventative health measures. Allan Shaheen, the Senior Manager at Transmed, added to this discourse by noting the necessity of fostering a culture of health awareness and early detection. "Breast cancer awareness is fundamentally about encouraging women to take a moment for themselves and actively engage with their health," he stated. Shaheen expressed his hope that this initiative would inspire women to reflect on their health in a proactive manner. By embedding awareness and early detection discussions into the fabric of daily life, the campaign aims to normalize health conversations that are often shied away from. Breast cancer remains a significant concern worldwide, making initiatives like this crucial. According to the World Health Organization, breast cancer is now the most commonly diagnosed cancer and a leading cause of cancer mortality among women globally. By promoting routine screenings, such initiatives can help detect cancers at earlier stages when treatment is often more effective and less invasive. The collaboration among Choithrams, P&G, and Transmed marks a significant stride towards addressing a critical health issue while simultaneously enhancing the shopping experience for customers. This innovative approach serves as a reminder of the potential that exists in corporate partnerships for driving social change and community impact. As Dubai Forum move through October, an increasing awareness about breast cancer, along with access to screenings, can undoubtedly contribute to better health outcomes for women across the UAE. The ongoing commitment by businesses to integrate health awareness into their services exemplifies corporate social responsibility and reflects a broader societal commitment to healthcare access. This initiative embodies not only a retail environment but also a nurturing community support framework, championing wellness and proactive health management. The strategic alignment of health initiatives with everyday consumer behaviors stands as an exemplary model, one that other sectors may well consider emulating in their own public health strategies. In conclusion, Choithrams' initiative to offer complimentary mammogram vouchers aligns health awareness with consumer habits, ensuring that life-saving screenings become a standard discussion piece in both homes and shopping aisles across the UAE.

As 79% of consumers trade down, according to a McKinsey report, five brands are keeping their pricing power: Costco, Coca-Cola, On Holding, Starbucks, and Procter & Gamble. Pricing power means a company can charge more without hurting demand. Costco raised its annual membership fee in 2025 from $60 to $65, yet renewals stayed strong. Its fourth-quarter sales rose 11.2% to $93.9 billion. Coca-Cola's second-quarter sales rose 6%, and earnings per share (EPS) climbed 30% to $0.86. On Holding's gross margin improved from 61.5% to 65.4%. Starbucks' global comparable sales rose 7.9% in its third quarter, and EPS grew 86% to $0.91. Procter & Gamble's sales rose 2% in its fourth quarter, helped by price increases.