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ROKA

Direct-to-consumer high-performance athletic gear producer

Wholesale Lead

Account Management +1Confirmed live in the last 24 hours
Full-timeAustin, TX, USA

About the Job

Requirements

  • At least 7 years of experience in wholesale account management, wholesale operations, B2B sales, or a closely related role.
  • Direct experience managing wholesale or retail accounts, preferably within consumer products, eyewear, sporting goods, outdoor, apparel, or a related industry.
  • Knowledge of wholesale industry trends, competitors, and best practices.
  • Solid retail math skills.
  • Strong sales and negotiation skills.
  • Excellent communication and interpersonal skills.
  • Ability to work independently.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Strong organizational skills, attention to detail, and business acumen.
  • Excellent communication and presentation skills and ability to work collaboratively across cross-functional teams.

Responsibilities

  • Manage day-to-day relationships with wholesale accounts, serving as a primary point of contact for account needs.
  • Identify and secure new wholesale accounts.
  • Support and manage inbound wholesale inquiries, including qualifying opportunities, onboarding new accounts, and coordinating next steps.
  • Build and maintain strong relationships with wholesale customers.
  • Work cross-functionally with multiple departments to ensure product availability and product delivery.
  • Monitor performance metrics and implement strategies to improve account success.
  • Oversee existing B2B accounts, refining current processes and strategies.
  • Represent the company at customer meetings, trade shows, expos, and other industry events as needed.
  • Travel to visit key wholesale accounts and partners to strengthen relationships, support product education, and identify growth opportunities.
  • Develop subject matter expertise on company products and communicate product features, positioning, and brand story to wholesale partners.

Desired Qualifications

  • Existing buyer relationships are a major plus.
  • Experience with ERP systems; NetSuite experience is a plus.
  • Experience in and deep understanding of the eyewear industry are a plus.

About the Company

ROKA

Direct-to-consumer high-performance athletic gear producer

ROKA Sports sells high-performance, direct-to-consumer gear for endurance athletes, including wetsuits, performance eyewear, prescription glasses, goggles, and running/cycling apparel. Its products are designed for comfort and stability during intense activity, with features like ultralight materials, Carl Zeiss Vision lenses, and patented GEKO technology on nose pads and temples to prevent slippage. The company operates online and through select retailers, enabling rapid integration of customer feedback into product development. ROKA differentiates itself through a founder-driven, athlete-focused approach with a strong emphasis on technical specs and patents, serving triathletes and a broader multisport audience. Its goal is to help athletes perform better and reach world-class results by delivering specialized gear tailored to endurance sports.

Company size
51-200
Company stage
Debt Financing
Total funding
$42.9M
Headquarters
Austin, TX
Founded
2011

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