G

GOAL

Humanitarian aid provider for food security

Fundraising Executive - Direct Marketing

Full-Time
No salary listed
Mid
Dublin, Ireland
In Person
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Demonstrable experience delivering direct response fundraising, direct marketing, or comparable customer marketing campaigns across multiple channels.
  • Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
  • Experience working with customer, supporter, or donor databases and customer relationship management systems such as Microsoft Dynamics, Access CRM, Salesforce, Raiser's Edge, or similar.
  • Ability to analyse campaign performance and use insights to improve results.
  • Excellent attention to detail.
  • Strong stakeholder management and relationship-building skills.
  • Experience managing external suppliers and agencies.
  • Good budgeting and financial management skills.
  • Proficiency in Microsoft Office, particularly Excel.
  • Understanding of General Data Protection Regulation and fundraising compliance requirements.
  • Commitment to accuracy and quality.
Responsibilities
  • Plan and deliver Individual Giving fundraising campaigns across online and offline channels.
  • Manage integrated fundraising appeals, including emergency appeals and supporter newsletters.
  • Coordinate the production and delivery of campaign materials across multiple channels.
  • Deliver donor acquisition, reactivation, and upgrade campaigns.
  • Develop campaign plans, briefs, and timelines to ensure projects are delivered effectively and on schedule.
  • Collaborate with internal teams, agencies, printers, and external suppliers to deliver campaigns.
  • Work with colleagues across Fundraising, Communications, Global Citizenship, and other departments to develop supporter communications and fundraising propositions.
  • Support the achievement of Individual Giving income targets.
  • Manage campaign budgets and contribute to income forecasting.
  • Monitor campaign performance and provide analysis, insights, and recommendations.
  • Track return on investment and key campaign performance indicators.
  • Identify opportunities to improve campaign effectiveness, donor retention, and income growth.
  • Use donor data and insights to inform campaign planning and decision-making.
  • Work with customer relationship management and reporting tools to identify target audiences and optimise supporter journeys.
  • Develop segmented communications to maximise engagement and fundraising performance.
  • Support testing and learning initiatives to improve campaign outcomes.
  • Manage relationships with agencies, printers, mailing houses, and other external suppliers.
  • Ensure campaigns are delivered on time and within budget.
  • Support procurement and supplier review processes as required.
  • Maintain accurate campaign records and reporting documentation.
  • Support the delivery of Individual Giving growth plans.
  • Contribute to fundraising strategy development and annual planning.
  • Identify opportunities to increase donor acquisition, retention, and lifetime value.
  • Support fundraising activities linked to key organisational priorities and campaigns.
  • Ensure all fundraising activities comply with General Data Protection Regulation, fundraising regulations, and organisational policies.
  • Promote best practice in supporter communications and donor stewardship.
  • Ensure accurate recording, monitoring, and reporting of campaign activity and results.
Desired Qualifications
  • Experience in Individual Giving fundraising.
  • Experience managing direct mail campaigns.
  • Experience using email marketing platforms.
  • Knowledge of donor acquisition, retention, and supporter journeys.
  • Understanding of digital fundraising and paid digital channels.
  • Copywriting skills.

About the company

G

GOAL

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GOAL provides emergency aid and long-term development programs to over 10 million people affected by conflict and natural disasters across 13 countries. The organization delivers food, nutrition, and healthcare services while implementing sustainable projects that help vulnerable communities build resilience against climate change and displacement. Unlike many relief agencies that focus solely on immediate crises, GOAL integrates public fundraising and global advocacy to address the root causes of health inequalities and food poverty. The organization's primary objective is to achieve lasting food security and stability for the world's most at-risk populations.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dún Laoghaire, Ireland

Founded

1977

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Simplify Jobs

Simplify's Take

What believers are saying

  • In 2025, GOAL reached 10.8 million people, validating scale despite sector turmoil.
  • EU-funded BRIDGE launched July 2026 to aid 440,448 Syrians through cash, shelter, and WASH.
  • GOAL expanded community health support in Abyei in September 2026 through EU-backed clinics.

What critics are saying

  • Reuters reported March 2025 plans to cut 30% of staff after USAID reductions.
  • GOAL received €103 million from USAID in 2023, exposing catastrophic donor concentration risk.
  • If U.S. and European aid retrenchment persists into 2027, GOAL's operating model breaks.

What makes GOAL unique

  • GOAL runs crisis-to-resilience programs in 17 countries, linking emergency aid with local system repair.
  • Its EU-backed cash, health, and WASH delivery reaches remote conflict zones like Syria and South Sudan.
  • Jennifer Farrelly’s 2025 CEO appointment brought finance discipline and governance expertise from AIB and ESB.

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Benefits

  • Hybrid Work Options

Company News

GOAL
Apr 29th, 2026
A place to turn for care: Adior's story from Agok.

A place to turn for care: Adior's story from Agok. Across South Sudan, access to basic healthcare remains a daily challenge for many families, particularly women and children living in remote and conflict-affected areas. With preventable illnesses and gaps in maternal care continuing to place lives at risk, reliable community-based health services are essential. Through support from European Union, GOAL, alongside consortium partners, Save the Children, is helping ensure communities in Abyei can access timely, lifesaving care. Limited healthcare access. Across South Sudan, years of conflict, displacement, weak infrastructure, and recurring disease outbreaks continue to limit access to essential healthcare, particularly for women and children. Long distances to facilities, shortages of medicines and trained staff, and ongoing insecurity mean that many families delay or entirely miss lifesaving treatment. In remote and fragile areas such as Abyei, preventable illnesses like malaria remain a leading cause of illness, while gaps in maternal healthcare place pregnant women at heightened risk. The need for reliable, community-based health services. For women of reproductive age, access to timely diagnosis, treatment, and antenatal care is critical, not only for their own health, but also for the survival and wellbeing of their children. Consistent, trusted primary healthcare services allow families to seek care early, manage common illnesses, and receive preventive support throughout pregnancy, helping reduce avoidable complications in some of the country's most vulnerable communities. In this context, GOAL, with support from the European Union and consortium partners, Save the Children, is supporting the delivery of essential healthcare services such as Agok Primary Health Care Centre (PHCC) in Abyei. The programme strengthens services for mothers, children, and vulnerable households by ensuring access to treatment for common diseases, antenatal care, preventive medicines, and qualified medical staff, helping communities access care closer to home when they need it most. Adior's story. For 21-year-old Adior Magok, Agok, PHCC has become a vital place of reassurance during an important stage of her life. Adior first came to the facility feeling unwell. After assessment by medical staff, she was diagnosed with malaria. During the consultation, health workers also confirmed that she was pregnant. "I was given medicine, and after taking it I started to feel a real change in my body," she said. "I felt relief quickly." When Adior brought her young son to the facility, he was examined and diagnosed with malaria, alongside an eye infection. He received treatment and the necessary medication, ensuring both mother and child were cared for at the same time. Since that first visit, Adior has continued returning to Agok PHCC for regular antenatal check-ups and preventive medicines recommended for pregnant women. Access to timely care has encouraged her to stay engaged with health services throughout her pregnancy. "I keep coming back because I receive treatment quickly, and you feel relief soon after," she explained. "I encourage other women to keep coming for check-ups as well." Manyuon Deng, Facility In-Charge at Agok PHCC, emphasised the impact of this support on daily service delivery. "With ECHO support, we have been able to provide consistent healthcare services to mothers, children, and vulnerable families," he said. "This support has strengthened our capacity and helped many people access treatment on time." Partnership for progress. Through this partnership, women like Adior are not only receiving lifesaving care, but also building trust in local health service. They are helping protect their own health and the wellbeing of their children during key stages of life.

GOAL
Mar 17th, 2026
"It was a very hard night. We couldn't sleep": Mohammad's story.

"It was a very hard night. We couldn't sleep": Mohammad's story. In displacement camps across northwest Syria, winter regularly exposes how fragile daily life remains for families still living in temporary shelters after years of conflict. When severe storms hit on 30-31 december 2025, rain, snow, and flooding damaged tents and informal structures across camps in aleppo and Idlib, leaving many families suddenly without safe living conditions and forcing them to cope with yet another shock on top of ongoing hardship. Preliminary assessments showed that at least 2,650 vulnerable families (approximately 14,000 individuals) across 56 displacement sites were affected, facing urgent needs for emergency shelter, heating, thermal blankets, clothing, and food. The storms also disrupted basic services, contaminated water sources, and heightened the risk of disease and hypothermia, particularly among children, older people, and those with chronic illnesses. Close-up view between shelters in Al-Hawija Camp, showing storm damage, water inside tents and shelters, fragile walls and roofs, and the impact of harsh weather amid limited infrastructure. Escalating needs after the storm. In response, GOAL launched an emergency intervention through the emergency response under the EU-funded SANAD II programme, providing Multi-Purpose Cash (MPC) assistance to over 2,500 of the most severely affected families, including Mohammad's. The response was implemented within 72 hours of site validation, reducing suffering and preventing further deterioration during the peak of the 2025-2026 winter season. Mohammad Abbas Khalif, 50, is a father of seven children. His story reflects the prolonged suffering of a family displaced early in the conflict, now facing severe health and livelihood challenges inside displacement camps, especially during winter. Mohammad carries heavy health-related responsibilities within his family. His son Abdulhai,12, underwent a cardiac catheterisation surgery seven months ago in Türkiye after being diagnosed with a serious heart condition. "Abdulhai's health is fragile, and I struggle a lot to keep up with his treatment," Mohammad explains. Two of his daughters, Bothaina, 14, and Fatima, 8, suffer from malabsorption, requiring special medication and a diet based on corn flour, needs that are increasingly difficult to secure due to poverty and rising prices. "I can barely afford their medicine, not even the flour they need," he says. Mohammad sitting with his children inside their shelter in front of a heater in Al-Hawija Camp, Ma'arrat Misrin countryside, Idlib governorate. Mohammad's displacement journey began in 2011, when he was forced to flee his village of Qasr Al-Makhram in rural Hama following a military offensive. After nearly 15 years of repeated displacement due to ongoing shelling and ground incursions, he eventually settled in camps in northern rural Idlib, where he has lived for the past seven years without lasting stability. The storm's impact and GOAL's support. Before the recent snowstorm, the family's situation was relatively manageable compared to others. However, this fragile stability collapsed when the severe weather hit. Mohammad recalls: "It was a very hard night. We couldn't sleep. The cold was unbearable, and there was no heating." A tent in Al-Hawija Camp surrounded by mud and unpaved roads, highlighting unsafe, informal shelters and lack of privacy for displaced families exposed to winter storms. As snow accumulated, water began leaking into the tent, and the weakened roof nearly collapsed. The suffering extended across the entire camp. Neighbouring tents were flooded, and others collapsed, highlighting the extreme vulnerability of shelter conditions. The storm destroyed most of the family's furniture and household belongings, leaving the tent unsuitable for both the current winter and the upcoming summer. Their urgent needs now include a full replacement of their tent and household items, essential medications, and food assistance. Mohammad's family received support through GOAL's cash assistance program funded by European Union. Through multipurpose cash assistance, families receive flexible cash transfers that allow them to prioritize and purchase the items they need most, such as food, clothing, heating fuel, rent, or medicine based on their own circumstances. This support helped his family buy essential items, though needs remain significant. Mohammad purchasing basic food items after receiving Multi-Purpose Cash assistance in Al-Hawija Camp, Idlib governorate. Mohammad's story reflects the reality facing millions of displaced families across Syria. In the face of winter conditions and ongoing economic hardship, multipurpose cash assistance provides a vital lifeline, enabling families to meet their most urgent needs with dignity and choice. As displacement continues and vulnerabilities deepen, sustained humanitarian support remains essential to help families survive and rebuild. Cash distribution point in Ma'arrat Misrin countryside, where displaced families receive assistance under the EU-funded SANAD II programme. About EU Civil Protection and Humanitarian Aid. The European Union and its Member States are the world's leading donor of humanitarian aid. Relief assistance is an expression of European solidarity with people in need all around the world. It aims to save lives, prevent and alleviate human suffering, and safeguard the integrity and human dignity of populations affected by natural disasters and man-made crises. Through its Civil Protection and Humanitarian Aid Operations department, the European Union helps millions of victims of conflict and disasters every year. With headquarters in Brussels and a global network of field offices, the European Union provides assistance to the most vulnerable people on the basis of humanitarian needs.

GOAL
Mar 13th, 2026
GOAL NextGen returns to St. Patrick's Festival 2026 to celebrate Irish roots across borders

GOAL NextGen returns to St. Patrick's Festival 2026 to celebrate Irish roots across borders. GOAL NextGen is set to return to St Patrick's Festival this year, bringing an exciting array of creative collaborations to the iconic Bandstand at St. Stephen's Green. The event runs from 11am-5pm on Saturday March 14th and is free and open to all! Celebrating Irish roots. GOAL NextGen is delighted to partner once again with St. Patrick's Festival to celebrate the theme of 'Roots', an exploration of Ireland's living heritage, and of the people, places, and stories that connect Goal Sl across borders. At the heart of GOAL NextGen, the organisation's Global Citizenship programme, is a commitment to cross-cultural belonging and global connection. Goal Sl bring together young people, age 18-25, from around the globe to deepen their understanding of Global Citizenship and the interconnected nature of its shared world. This year, GOAL NextGen is celebrating all those who call Ireland their home, contributing their cultural expression, language and tradition to enrich its society, alongside its international friends, who carry a piece of Ireland with them, in their communities. The GOAL NextGen programme reflects this dynamic exchange: rooted in Ireland and strengthened by global voices. In celebration of this shared heritage, GOAL NextGen will host a diverse line-up of artists exploring themes of belonging, identity and culture though music, spoken word, and dance. These artists highlight the Irish and international threads that weave people together in its global community. GOAL artist line up. 11.00-11:30 - Experience the energy and creativity of Tura Arutura, a musician, dancer, storyteller and multi-instrumentalist whose work blends Irish traditional music and Sean Nós dance with African rhythm, song and spoken word. Through powerful live performances, Tura celebrates the connection between Irish and African cultures, creating joyful, interactive shows that bring audiences together through music, movement and storytelling 11:30 - 12:00 - Discover the power of spoken word with Mikey Cullen, a Dublin based poet, secondary school teacher, and rap artist who's spoken word piece titled 'Home' has made waves across social media, with over half a million view to date. 12.00-13.30: Enjoy a vibrant celebration of global culture with performances from a range of St. Patrick's Festival Community Groups, including: * Ukrainian Vol Malva Choir (Ukraine) These groups bring rich traditions, dance, music and storytelling from around the world to the stage. Afternoon line-up. 13:30 -14:30 - Visual artist Tuqa Al-Sarraj and theatre artists Gráinnemir and Sorcha Fox present a collaborative performance blending interactive art, poetry and theatre. Together, they invite audiences to explore themes of memory, identity and exile through dialogue, imagery and voice. 14:30 - 16:00 - The stage comes alive once again with another exciting line-up of SPF Community Groups, featuring: * Dance Academy (Ireland) A dynamic celebration of dance, tradition and community from across the globe. 16:00 - 16:30 - Experience the innovative sound of Salamay, a Nigerian-born, Cork-raised artist reshaping contemporary Hip Hop with his fusion of rhythm and poetry. Influenced by Hip Hop, Soul, R&B and Afrobeat, Salamay has earned critical acclaim - including a No. 2 spot on District Magazine's "Top Ten Tracks" for Take It Easy - and placements on major playlists like Spotify's Fresh Finds Hip Hop. With performances from Electric Picnic to Other Voices, he continues to champion Ireland's vibrant Hip Hop scene ahead of his 2026 release. 16:30 - 17:00 - Closing the day is Celaviedmai, one of the most exciting voices in the Irish music scene and one of the few female rappers to reach national prominence. Following her chart-topping #1 single created through GOAL's NextGen X-Change project, Celaviedmai will curate a special set for the GOAL Global Stage, spotlighting emerging Irish artists and performing her powerful collaboration piece "Spark." Connection across borders. Speaking about the GOAL NextGen activation at St. Stephen's Green, Victoria Walshe, Head of Global Citizenship, said, "This is our fourth year participating in the St. Patrick's Festival, and we couldn't imagine a theme more aligned with the heart of our programme. Through our work, we support young people around the world to understand the value of cross-cultural collaboration, sharing, and understanding, and 'Roots' speaks directly to that mission. The festival gives us a unique opportunity to engage creatively and meaningfully with our audiences, and to celebrate the rich values that Irish heritage represents both at home and globally. At a time when intercultural openness and respect are increasingly under threat, it is more important than ever to create spaces that honour cultural exchange and highlight how deeply our global community enriches Ireland, and how Ireland, in turn, leaves its mark across the world." Make sure to visit its information stand at the Bandstand in St. Stephen's to learn more about GOAL NextGen's exciting programme of events and upcoming opportunities, including the launch its for the NextGen Youth Programme for 2026 recruitment, opening March 1st to April 1st. GOAL NextGen hits the Stephens Green Bandstand on Saturday March 14th from 11am-5.00pm. Access to all GOAL NextGen events is completely free. For more information, please visit GOAL takeover at St. Stephen's Green Bandstand - St. Patrick's Festival To speak to one of the artists or a spokesperson from GOAL contact [email protected]

GOAL
Mar 9th, 2026
Children in Honduras drive climate solutions

Children in Honduras drive climate solutions. GOAL Honduras staff, in partnership with UNICEF, recently brought together 27 children and adolescents from across Honduras to participate in a discussion and exchange of experiences and innovative proposals called "Voices of Children in Climate Action." The initiative empowers youth to lead on climate solutions, strengthening their leadership and ensuring their voices influence the decisions shaping their environment and future. The Voices of Children in Climate Action event. Honduras is highly vulnerable to climate change, with communities facing increasingly frequent hurricanes, floods, and droughts that threaten livelihoods, education, and food security. Children and adolescents are among the most affected, yet their voices are often missing from the decisions and policies that shape their future. The Voices of Children in Climate Action event, held at the National Institute for Educational Research and Training (INICE), brought together 95 participants from social organisations, public institutions, and local partners. Throughout the day, participants explored initiatives that integrate science, technology, and youth leadership to protect the planet. Centred on amplifying young voices, the event featured 27 children and adolescents from Erandique, San Sebastián (Lempira), Omoa and Choloma (Cortés), Yamaranguila (Intibucá), and Santa Ana (La Paz). These participants had the opportunity to engage in discussions, shared experiences, and presented innovative climate proposals. Scaling Up Climate Action Led by Children. The event was part of a broader effort to ensure that children can actively participate in the decisions that shape their lives and their environment, an essential right outlined in the Convention on the Rights of the Child. By organising events like this and working together, UNICEF and GOAL are creating spaces where young people feel heard, valued, and empowered to speak up about the climate challenges facing their communities. The "Scaling Up Climate Action Led by Children" initiative reflects this commitment. Developed by UNICEF and GOAL, it recognises children and adolescents as leaders in climate action at both local and national levels. With support from the Ministry of Education (SEDUC), the Secretariat of Natural Resources and Environment (SERNA), and local governments, the initiative helps strengthen youth leadership and connects young people to the resources and support they need to bring climate solutions to life in their own communities. According to Bastiaan van 't Hoff, UNICEF representative in Honduras, "Encouraging children to defend this cause through climate action solutions is essential for them to have a better future." The representative added that "at UNICEF, we will support the efforts of children and adolescents to defend their rights, giving them the opportunity to interact with leaders who can make a difference in their communities." Proposals on the path to transformation. Participants were given the opportunity to present their proposals on the platform "Climáticas: Niñez con Propuestas Transformadoras" (Climate: Children with Transformative Proposals), an innovative space that facilitates direct dialogue between children, local authorities, and the private sector. The initiatives included green projects and ventures aligned with the country's National Adaptation Plan (NAP) and Nationally Determined Contributions (NDCs). Participants openly shared their experiences as climate leaders, describing the process of presenting and managing proposals with international cooperation agencies, private companies, NGOs, and municipal governments. They shared the progress made in implementing projects in their own communities and educational centres. This opportunity allowed the young participants to highlight the progress already taking shape in their schools and communities - clear proof that their voices are not only being heard but actively driving change. Building a better future. Jorge Tejeda, representative of GOAL Honduras, said, "at GOAL we firmly believe that children should not only be heard but recognized as a key force in leading climate solutions at the local level. Supporting these processes means investing in more resilient communities and a more just and sustainable future." Beyond showcasing youth leadership, the event underscored a critical gap: children and young people are already experiencing climate impacts in their daily lives, yet they are so rarely included in the decision-making processes that shape adaptation priorities and resource allocation. Ensuring that their proposals inform local and national climate planning is not only a matter of participation, but of designing more effective and equitable responses to the climate risks facing their communities. UNICEF and GOAL reaffirm their commitment to continue strengthening the leadership of Honduran children through this initiative by promoting inclusive spaces where their ideas can be transformed into concrete actions to address the challenges of climate change.

GOAL
Nov 7th, 2025
Jennifer Farrelly appointed GOAL CEO

Jennifer Farrelly appointed GOAL CEO. Today, GOAL is pleased to announce the appointment of Jennifer Farrelly as chief executive officer. Jennifer has been serving as interim CEO at the aid agency since September 2025 and brings over 25 years of experience in financial leadership, governance, and strategic transformation to this pivotal role. In welcoming the announcement, Barry O'Connell, Chair of GOAL's Board said, "The Board and I are delighted to welcome Jennifer as GOAL's new CEO. Her deep commitment, leadership, and integrity will be invaluable as we continue our mission to support vulnerable and marginalised communities across 14 countries in Africa, the Middle East, and Latin America. Jennifer also brings a clear vision for the future and strengthens our dedication to the humanitarian principles of humanity, impartiality, neutrality, and independence." In responding Jennifer Farrelly said, "I am honoured to lead GOAL at a time of global challenge and change. I am passionate about GOAL's work in humanitarian aid and development, and its legacy of more than 40 years supporting communities in crisis. It is both a privilege and a significant responsibility to take on this role and I very much look forward to engaging with our supporters across Ireland, our government donors including Irish Aid across the world, and partner and peer agencies in the sector, to carry this mission forward." Jennifer added, "A key priority will be driving GOAL's Crisis to Resilience Strategy, which helps communities withstand and recover from crises by strengthening the local systems they rely on. Whether facing conflict, climate shocks, or displacement, our approach focuses on protecting lives, stabilising services, and building long-term resilience so communities can thrive even in adversity." Jennifer joined GOAL in September 2024 providing financial strategy development advice and acting as advisor to the CEO's Office. Previously Jennifer has held senior finance roles at ESB, AIB, Bord Gáis Energy, Irish Life, and Pepper Advantage Ireland. She has also led strategy, acquisitions, and risk functions, and held Board positions at FNZ (Europe) DAC and AIB Corporate Finance. Jennifer's commitment to social impact is reflected in her previous Board role with the Matt Talbot Community Trust (2014 - 2016) and her ongoing involvement with Dublin Simon Community, where she joined the Audit and Risk Committee in 2024 and became a Board member in July 2025. Jennifer is a Chartered Accountant and Fellow of Chartered Accountants Ireland.