Brand Director
About the job
- Relevant experience in brand management, business development, or commercial leadership within golf, sport, lifestyle, consumer brands, or specialist media.
- Demonstrated accountability for revenue, budgets, and commercial results.
- First-hand involvement in golf through playing and active engagement with its community; a practical understanding of the game, golfer needs, and contemporary golf culture is essential. No specific handicap is required.
- Demonstrated experience working across markets and cultures, translating global brand direction into locally relevant commercial execution.
- Experience developing commercial partnerships and delivering consumer-facing programmes, events, or brand initiatives.
- Strong brand judgment and an understanding of how content, experiences, and products contribute to a cohesive brand.
- Ability to collaborate effectively with editorial and creative teams while maintaining commercial accountability.
- Working knowledge of consumer products, retail, or e-commerce.
- Strong relationship-building, communication, and project management skills.
- A hands-on approach and the ability to deliver through shared teams and external partners in an entrepreneurial environment.
- Must be eligible to work in the United States.
- Lead Hypegolf’s brand direction and business planning, setting clear priorities, budgets, and performance goals.
- Manage business performance, including revenue, profitability, and effective use of resources.
- Maintain a consistent global brand identity while adapting programmes and partnerships to local audiences with regional teams.
- Partner with the editorial lead to ensure content and programming reflect a distinctive, credible perspective on golf.
- Work with regional commercial teams to develop, secure, and deliver sponsorships, partnerships, and other commercial opportunities.
- Oversee the development and delivery of events, community programmes, and brand activations.
- Guide merchandise, collaborations, and other consumer offerings alongside internal specialists and external partners.
- Strengthen audience and customer relationships across content, events, and commerce.
- Develop relationships with golf brands, courses, venues, players, creators, and community leaders.
- Coordinate shared teams and external partners to deliver programmes on time, within budget, and to a consistent standard.
- Use insight into golfer needs, cultural developments, and market performance to inform decisions.
- Experience spanning North America and Asia is strongly preferred.
- Merchandise or collaboration experience is an advantage.
About the company
HYPEBEAST operates as an online platform for men's contemporary fashion and streetwear that combines e-commerce with editorial content. It sells clothing, footwear, and accessories and often features limited-edition collaborations and capsule collections, with products delivered through its online store. Its editorial side publishes news, trend reports, and features on fashion and culture, helping to attract and engage a young, urban audience and monetize through advertising and sponsored posts. The platform differentiates itself by pairing direct-to-consumer retail with curated cultural content and exclusive drops, creating a destination that blends shopping with media. The company aims to be a global hub for streetwear and contemporary fashion, connecting trends, brands, and consumers through both commerce and editorial influence.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Hong Kong
Founded
2005
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Simplify's Take
What believers are saying
- FY2026 net profit reached HK$17.6 million after FY2025's HK$21.0 million loss.
- Gross margin rose to 45.4% in FY2026, up from 40.1%.
- HBX launched Gallery HBX in Central and a Hysan Place store in 2026.
What critics are saying
- Revenue fell 12.7% to HK$582.2 million in FY2026, extending a two-year decline.
- E-commerce revenue dropped 19.6% to HK$131.9 million, weakening the dual-engine story.
- If media budgets stay weak, Hypebeast becomes a shrinking publisher with little pricing power.
What makes Hypebeast unique
- Hypebeast owns editorial media plus commerce, letting content directly feed HBX sales.
- FY2026 media revenue still generated HK$450.3 million, proving audience reach remained commercially relevant.
- Its Hong Kong listing, global streetwear coverage, and branded events create rare cultural infrastructure.
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Benefits
- Flexible Work Hours