Full-Time

Software Engineer

Posted on 5/12/2025

Rokt

Rokt

501-1,000 employees

Checkout monetization platform delivering relevant offers

Compensation Overview

$119k - $246k/yr

+ Equity Grants

Calgary, AB, Canada

In Person

In-office role; teams in the office 4 days per week.

Category
Software Engineering (2)
,
Requirements
  • AI-Enthusiast & Quick Learner: You embrace new technologies (like AI/ML frameworks) and learn rapidly, adapting to innovative tools and workflows to stay ahead of the curve.
  • Problem Solver: You excel at breaking down complex problems using first principles and creativity. Challenges are puzzles you’re excited to solve.
  • Entrepreneurial Mindset: You take ownership of outcomes, move fast with confidence, and aren’t afraid to navigate ambiguity—figuring things out independently when needed.
  • Collaborative Team Player: You communicate clearly and work well with cross-functional teams. You value feedback, share ideas openly, and help others succeed.
  • Driven & Results-Oriented: You set high standards for your work, take pride in delivering quality, and continually seek to improve. You care about the impact of your code on the business and customers.
Responsibilities
  • Ow n features end-to-end across both our core products as we work towards building a powerful AOV boosting platform.

Rokt helps ecommerce brands make more money from each shopper by optimizing the checkout experience. It runs a closed marketplace that serves relevant offers and payment options at the final stage of online shopping, so customers see premium deals while they confirm their purchase. This approach increases average order value and creates new revenue streams for merchants. The platform is used by thousands of big ecommerce brands and advertisers, distinguishing itself by focusing on monetization at checkout rather than broad mid-funnel advertising. The goal is to grow merchant revenue and improve customer lifetime value by delivering tailored offers that delight shoppers and keep them coming back.

Company Size

501-1,000

Company Stage

Series E

Total Funding

$487.1M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Fanatics partnership deploys Rokt Pay+ globally since December 2025.
  • Walgreens integrates Rokt for non-endemic ads on confirmation pages.
  • 91% employee satisfaction exceeds U.S. average, aiding talent retention.

What critics are saying

  • Macy's and Fanatics cuts slash revenue from top 10 clients within 12 months.
  • EU Digital Services Act blocks Match Boost third-party data in 6 months.
  • Amazon Ads displaces Rokt checkout monetization in 12 months.

What makes Rokt unique

  • Rokt optimizes checkout with AI-driven relevant offers from premium brands.
  • Rokt mParticle's Match Boost doubles ad match rates on Meta and Google.
  • Rokt powers 7.5 billion transactions via closed Ecommerce Network.

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Benefits

401(k) Company Match

Company Equity

Wellness Program

Flexible Work Hours

Unlimited Paid Time Off

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

0%

2 year growth

0%
PR Newswire
Apr 7th, 2026
Rokt awarded on the Financial Times - The Americas' Fastest Growing Companies 2026 list.

Rokt awarded on the Financial Times - The Americas' Fastest Growing Companies 2026 list. Apr 07, 2026, 09:00 ET NEW YORK, April 7, 2026 /PRNewswire/ - Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, has been awarded on the Financial Times list of The Americas' Fastest Growing Companies 2026. This prestigious award is presented by Financial Times and Statista Inc., the world-leading statistics portal and industry ranking provider. The awards list was announced on April 2nd, 2026, and can be viewed on the FT.com website. The Americas' Fastest Growing Companies 2026 ranking identifies companies with the strongest revenue growth between the years 2021 and 2024. The creation of the ranking was based on the following criteria: * Revenue of at least US $100,000 generated in 2021. * Revenue of at least US $1.5M generated in 2024. * The company is independent (the company is not a subsidiary or branch office of any kind). * The company is headquartered in one of 20 American countries. * Revenue growth was primarily organic between 2021 and 2024. Based on the results of the study, Rokt is ecstatic to be recognized on the Financial Times list of The Americas' Fastest Growing Companies 2026. Statista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of statista.com, the leading data and business intelligence portal that provides statistics, relevant business data, and various market and consumer studies and surveys. "Being recognized on the Financial Times list of The Americas' Fastest Growing Companies is a testament to the hard work and dedication of every person at Rokt," said Bruce Buchanan, CEO, Rokt. "This acknowledgment reflects Rokt's commitment to building technology that creates meaningful value for our partners and their customers. We're proud of the growth we've achieved, and we remain focused on continuing to push the boundaries of what's possible in ecommerce." SOURCE ROKT Pte. Ltd.

PR Newswire
Mar 10th, 2026
Rokt mParticle Makes Match Boost and Composable Audiences Available to All Customers

Rokt mParticle makes Match Boost and Composable Audiences available to all customers. Mar 10, 2026, 10:57 ET The leading real-time customer data platform expands access to its highest-impact capabilities, enabling marketing teams to validate performance before expanding their investment NEW YORK, March 10, 2026 /PRNewswire/ - Rokt mParticle, the leading hybrid customer data platform (CDP) for global enterprises, today announced it is broadening access to Match Boost and Composable Audiences for all customers. Marketing teams can now activate both capabilities in live campaigns, measure results across full performance cycles, and determine the right level of investment based on outcomes in their own environment. The move directly addresses a challenge Rokt mParticle hears consistently from enterprise marketing teams: as signal loss makes performance harder to sustain and executive teams demand measurable return from every incremental dollar, the standard SaaS model continues to ask customers to expand commitment before they've had the chance to validate impact. Rokt mParticle is changing that sequencing - making high-impact capabilities accessible within everyday workflows, with clear guardrails in place of artificial trial deadlines. "Adoption should follow evidence, not precede it," said Jillian Burnett, Senior Vice President, Go-to-Market for Rokt mParticle. "If a capability has the potential to drive measurable impact, customers should be able to see that impact clearly - in their own environment, against their own benchmarks - before we ask them to do anything else." Match Boost: More Reach From First-Party Data As signal loss continues to reduce how effectively paid platforms recognize known customers, marketers are seeing smaller addressable audiences and diminished return from their first-party data. Match Boost improves match rates to paid destinations - including Meta, Google, Pinterest, Reddit, and Rokt - without requiring teams to redesign their existing setup. By enriching first-party audiences with additional identifiers and attributes from trusted third-party sources at the point of activation, it increases the addressable portion of activated audiences and supports stronger conversion rates and ROAS. Enriched data is used only for activation and does not persist in mParticle or downstream platforms. Many customers are already seeing match rates more than double. Composable Audiences: Hybrid Audience Strategy at Enterprise Scale Enterprise data environments are already hybrid - historical depth lives in the data warehouse, while real-time signals capture in-the-moment behavior. Composable Audiences gives marketing and data teams structured control across that environment, enabling them to define audiences directly from warehouse data, while incorporating real-time signals where responsiveness matters. Teams can apply advanced logic, leverage richer datasets, and maintain governance standards without duplicating data or restructuring existing workflows. Availability Both capabilities are available now for enterprise customers within Rokt mParticle's existing audience workflows. Match Boost currently supports US-based audiences across Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest, and Rokt, with additional markets and platforms planned for later this year. About Rokt Rokt announced a $300 million investment in the mParticle platform in 2025. Rokt mParticle continues to double down on its commitment to deliver real-time relevance, extending beyond today and into the next wave of AI, where autonomous agents will require governed enterprise data and real-time behavioral signals. Rokt mParticle's hybrid model makes this possible across ecommerce, advertising, and customer experience, solidifying its leadership in the enterprise CDP market. Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment(TM). Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Fanatics, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com. Media Contact: SOURCE ROKT Pte. Ltd.

Mednext Healthcare
Feb 6th, 2026
Rokt Joins American Heart Association's Go Red Shop with Heart Initiative

Rokt joins American Heart Association's Go Red Shop with Heart initiative. Up next. Partnership launched with a special event at the New York Stock Exchange. * Rokt partners with the American Heart Association * Launch event held at the NYSE * Focus on raising heart health awareness Rokt has officially partnered with the American Heart Association to support its Go Red Shop with Heart initiative. This collaboration aims to enhance awareness about heart health and is part of a larger campaign that engages consumers in prioritizing their heart health. The initiative leverages promotional opportunities to educate individuals and communities about cardiovascular wellness. The kickoff for this partnership took place at the New York Stock Exchange, where Rokt participated in a ceremonial bell-ringing event. This event underscores the importance of heart health and aims to encourage people to take action through education and various health initiatives. Through the Go Red Shop with Heart, Rokt will assist in providing critical resources to help drive awareness and support cardiovascular health. The Go Red Shop with Heart initiative is designed to inspire community involvement and promote heart health through various activities and outreach efforts. As part of their commitment, Rokt will be involved in campaigns that encourage people to make lifestyle changes that benefit heart health. This initiative is an important step in helping to reduce heart disease and increase health literacy.

PR Newswire
Feb 3rd, 2026
Rokt mParticle launches Match Boost to improve ad audience match rates by up to 100%

Rokt mParticle has launched Match Boost, a customer data platform capability designed to improve audience match rates across major advertising platforms including Meta, Google, Pinterest, Reddit and Rokt. The feature enriches first-party audiences by appending missing identifiers at the point of activation, addressing gaps caused by privacy restrictions and identity fragmentation. Match Boost requires no engineering work and is enabled through a simple toggle in the existing workflow. Customers are reporting match rate improvements ranging from 30% to over 100%, resulting in more efficient media spend and extended reach. The feature is currently available for US-based audiences and supports Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest and Rokt. Additional markets are planned for launch this year. The privacy-first design ensures enriched identifiers are not stored within the platform.

PR Newswire
Dec 12th, 2025
Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally

Fanatics selects Rokt to deliver ai-powered relevance for sports fans globally. News provided by. Global sports platform taps Rokt for its relevance engine to drive engagement and revenue across its ecommerce sites NEW YORK, Dec. 12, 2025 /PRNewswire/ - Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced a strategic partnership with Fanatics, a global sports platform. The partnership will see Fanatics use Rokt's AI-powered ecommerce technology to surface highly relevant, exclusive content and offers to fans before and after checkout across Fanatics-owned platforms including Fanatics.com, and team and league sites. By delivering real-time relevance in the transaction moment, the collaboration unlocks new revenue opportunities and strengthens lifetime value across Fanatics' rapidly growing portfolio. "Fanatics' focus remains on relentlessly enhancing the fan experience, and that includes constantly thinking of ways to make shopping with us more seamless and relevant," said Michael Rubin, CEO of Fanatics. "Rokt's technology will help us deliver on our promise to fans." "Fanatics has redefined what it means to deliver an exceptional fan experience," said Bruce Buchanan, CEO of Rokt. "We're thrilled to see Fanatics returning to the Rokt Network, and we believe we'll be able to help Fanatics unlock even greater relevance throughout the ecommerce journey, beginning with Rokt Thanks and Pay+." * Multi-Product Integration: Fanatics will initially leverage Rokt Pay+ and Rokt Thanks for relevance across the fan shopping journey. Fanatics plans to expand its use of Rokt's broader product suite, including Rokt Ads and Rokt Catalog to other areas of the business * Global Scale: The partnership covers Fanatics' extensive international presence, supported by Rokt's operations across North America, Europe, and Asia-Pacific. * Network Effects: Fanatics joins the Rokt Network, which powers more than 7.5 billion transactions annually, connecting with hundreds of millions of shoppers. As both Fanatics and Rokt continue to scale globally, this partnership reinforces the companies' shared commitment to delivering more relevant experiences for fans throughout the shopping journey. About Fanatics Fanatics is a leading global sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees (including our Lids business) are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About Rokt Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most - The Transaction Moment(TM). Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers and is trusted to do this by the world's leading companies including Live Nation, Macy's, PayPal, AMC Theatres, Uber, Hulu, Staples, Albertsons, Ulta Beauty and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. Rokt saw revenues grow by more than 40% to over $600 million in 2024. The company recently acquired Canal, mParticle and Aftersell. To learn more, visit Rokt.com. Rokt Media Contact Tarana Mehta - SVP Marketing [email protected]

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