Full-Time

Vice President

Corporate Marketing

Posted on 1/5/2023

WalkMe

WalkMe

1,001-5,000 employees

Enhances productivity with digital adoption platform

Data & Analytics

Compensation Overview

$215k - $340k

Expert

San Francisco, CA, USA

Required Skills
Communications
Marketing
Requirements
  • 15+ years brand and communications experience for a B2B SaaS company
  • At least 3 years of experience in a brand and/or communications role for a company that had adopted a category creation strategy
  • Strong understanding of how brand activities connect to demand and overall business performance
  • Experience communicating the impact of brand activities to C-level executives
  • Experience managing globally diverse teams
  • Strong oral and written communication skills
Responsibilities
  • Shape WalkMe's brand identity, from visuals to tone of voice and overall company messaging
  • Conduct research and create programs and content to deliver measurable improvements in WalkMe's brand awareness, perception and preference among key buyers and influencers
  • Oversee brand governance, keeping brand standards up-to-date and managing the rollout of new brands or brand ambassador programs
  • Ensure a consistent brand experience across WalkMe's market-facing programs, product architecture and product taxonomy
  • Lead communications team in the development of a coordinated, enterprise-wide corporate communications strategy with measurable objectives
  • Implement key communications policies, protocols and guidelines
  • Oversee the selection of creative, communications and PR agencies and manage these critical relationships
  • Lead the strategy, development and execution of Realize, WalkMe's flagship annual customer event
  • Serve as the ultimate owner of walkme.com, ensuring our brand promise and value proposition(s) are clearly communicated to visitors
  • Lead social media team in setting goals, content strategy, performance management and break-through ideas that engage key buyers and influencers in meaningful ways
  • Develop and scale our customer references function, ensuring we are facilitating customer storytelling across all GTM channels
  • Curate, architect and distribute centralized corporate content such as customer references, thought leadership, blogs, etc
  • Work closely with the Investor Relations team to ensure company messaging to investor audiences is consistent with WalkMe's overall strategic narrative

Employing a sophisticated Digital Adoption Platform (DAP), this company enhances enterprise software usability with powerful features like real-time contextual guidance, user engagement, and automation capabilities. Specializing in improving user productivity and simplifying complex interfaces, it creates an optimal work environment focused on technological advancement and continuous user experience improvements. The platform serves top industries, placing the firm at the forefront of digital adoption practices, making it an excellent workplace for those interested in tech-driven solutions and industry leadership.

Company Stage

IPO

Total Funding

$579.5M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-7%

2 year growth

-14%

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

INACTIVE