What You’ll Own

• Shape WalkMe’s brand identity, from visuals to tone of voice and overall company messaging.  
• Conduct research and create programs and content to deliver measurable improvements in WalkMe’s brand awareness, perception and preference among key buyers and influencers. 
• Oversee brand governance, keeping brand standards up-to-date and managing the rollout of new brands or brand ambassador programs.
• Ensure a consistent brand experience across WalkMe’s market-facing programs, product architecture and product taxonomy. 
• Lead communications team in the development of a coordinated, enterprise-wide corporate communications strategy with measurable objectives. 
• Implement key communications policies, protocols and guidelines.
• Oversee the selection of creative, communications and PR agencies and manage these critical relationships. 
• Lead the strategy, development and execution of Realize, WalkMe’s flagship annual customer event. 
• Serve as the ultimate owner of walkme.com, ensuring our brand promise and value proposition(s) are clearly communicated to visitors. 
• Lead social media team in setting goals, content strategy, performance management and break-through ideas that engage key buyers and influencers in meaningful ways. 
• Develop and scale our customer references function, ensuring we are facilitating customer storytelling across all GTM channels. 
• Curate, architect and distribute centralized corporate content such as customer references, thought leadership, blogs, etc.
• Work closely with the Investor Relations team to ensure company messaging to investor audiences is consistent with WalkMe’s overall strategic narrative. 

What You Need to Succeed

• 15+ years brand and communications experience for a B2B SaaS company. 
• At least 3 years of experience in a brand and/or communications role for a company that had adopted a category creation strategy. 
• Strong understanding of how brand activities connect to demand and overall business performance. 
• Experience communicating the impact of brand activities to C-level executives. 
• Experience managing globally diverse teams. 
• Strong oral and written communication skills. 

What You’ll Love About Us!

• Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
• WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
• WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
• WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey’s, Quest Diagnostics and more!