PLG Growth Manager
No salary listed
Senior
Bengaluru, Karnataka, India
In Person
Growth & MarketingGrowth Marketing
About the job
Requirements
- Five to eight years of experience across inbound marketing or product-led growth at a B2B SaaS company, preferably selling to technical buyers, with direct ownership of organic performance or a self-serve conversion program and measurable outcomes.
- Strong writing and editing skills across thought leadership, technical content, and competitor comparison pages.
- A hands-on data background, or sufficiently close experience working alongside a Data Engineer, Analytics Engineer, or Data Scientist to write for that audience without translation.
- Working understanding of product-led growth mechanics, including activation frameworks, aha-moment design, in-product lifecycle marketing, and trial funnel instrumentation.
- Behavioral analytics skills using Amplitude, Mixpanel, or PostHog for funnel and activation tracking, plus Hotjar or FullStory for session analysis.
- Experience running A/B tests with proper statistical methodology across content and product surfaces.
- Experience building dashboards or reports connecting content, search engine optimization, and lifecycle metrics to pipeline and business outcomes.
Responsibilities
- Own Hevo's organic growth strategy and editorial voice across inbound, answer engine optimization, and content; identify opportunities, plan and publish content, track results, and improve performance.
- Manage the editorial calendar and plan and prioritize website pages, blogs, guides, ebooks, and FAQs based on business goals.
- Set content quality standards and ensure published material follows Hevo's messaging and tone.
- Work with writers, subject matter experts, freelancers, and agencies to create, edit, and publish content.
- Repurpose content across blogs, AI search engines, sales materials, and social media to extract more value from each piece.
- Optimize content to rank on Google and appear in AI search results; own inbound and answer engine optimization, including schema, website structure, and accessibility to search engines and AI crawlers.
- Build and maintain a backlink and digital public relations strategy to strengthen domain authority.
- Run experiments on content performance, headlines, calls to action, and formats, and iterate based on conversion data rather than traffic alone.
- Set up and maintain dashboards using Looker Studio, Google Analytics 4, and Google Search Console to provide a single view of content performance across the full funnel.
- Define trial success by setting activation milestones, instrumenting the funnel, and reporting weekly on conversion performance.
- Map the trial journey from signup through first pipeline to the aha moment and conversion, and identify where user intent drops.
- Design and run lifecycle communications, including onboarding email sequences, in-app nudges, and behavioral-triggered re-engagement flows.
- Represent the trial user's perspective in product, go-to-market, and leadership conversations.
- Synthesize behavioral data, including session recordings, funnel drop-off, and in-app events, into structured conversion hypotheses with clear success metrics.
- Design and execute conversion rate optimization across onboarding flows, high-intent landing pages, and trial touchpoints, documenting methodology and learnings.
- Partner with Design on landing-page variants for use-case, competitor-comparison, and ideal-customer-profile segment pages; define the hypothesis and copy while Design executes.
- Maintain an experiment log documenting each hypothesis, variant rationale, statistical methodology, results, and learnings.
- Surface structured, prioritized insights from organic visitors and trial users into the roadmap process weekly.
- Build technically credible collateral, including setup walkthroughs, migration guides, and competitive comparison assets written for data practitioners.
- Create and maintain a weekly product-to-go-to-market feedback brief synthesizing signals from content performance, trials, support tickets, and deal reviews.
- Support competitive displacement motions with content and encourage customers to make a switch decision.
Desired Qualifications
- Experience improving visibility across ChatGPT, Claude, Perplexity, Copilot, and Gemini.
- Familiarity with ELT, data pipelines, or other technical products in a fast-growing startup environment.
- Familiarity with product-led growth tools, including in-app messaging tools such as Appcues or Pendo, lifecycle email tools such as Customer.io or Braze, and interactive demo tools such as Arcade, Navattic, or Storylane.
- Experience creating competitive displacement content at the trial stage.
- Basic HTML and CSS skills to make copy or call-to-action edits without filing a ticket.
About the company
Hevo Data provides a cloud-based no-code data pipeline platform that automates the ELT process, connecting to more than 150 data sources and loading data into data warehouses like Snowflake, Google BigQuery, and Amazon Redshift. Automatic schema management and real-time data replication keep analytics up to date without heavy coding. In addition to ELT, Hevo offers Reverse ETL to push enriched warehouse data back into operational tools. The service targets a range of customers—from small teams to large enterprises—through tiered subscriptions (Free, Starter, Business) with AWS Marketplace options, and aims to simplify data integration so organizations can make data-driven decisions with up-to-date, consolidated data.
Company Size
201-500
Company Stage
Series B
Total Funding
$43M
Headquarters
San Francisco, California
Founded
2016
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Simplify's Take
What believers are saying
- Snowflake and Databricks partnerships extend distribution through their ecosystems.
- Hevo’s 2026 release cadence shows ongoing connector expansion and platform maintenance.
- Inc42 says FY25 revenue reached ₹80.5 crore and Hevo posted ₹9.2 crore profit.
What critics are saying
- Fivetran merged with dbt Labs on June 1, 2026, intensifying enterprise consolidation.
- Airbyte 2.1 and Airbyte Agents attack Hevo’s core pipeline market with AI-first positioning.
- Hevo’s careers page shows no open roles, while Revelio pegs workforce down 20.9% since 2023.
What makes Hevo Data unique
- Hevo Data keeps a no-code ELT workflow across 150-plus sources and warehouses.
- Snowflake Partner Connect, live since May 14, 2024, lowers buyer friction inside Snowflake.
- Hevo shipped 2026 releases through September, including CockroachDB source support, signaling steady product depth.
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Benefits
- Health Insurance
- 401(k) Retirement Plan
- Remote Work Options
- Unlimited Paid Time Off
- Flexible Work Hours
- Paid Vacation
- Salary not
- Wellness Program