Full-Time
Market Development Representative
Off Premise
Sazerac Company
501-1,000 employees
Independent American spirits producer and distributor
No salary listed
Milwaukee, WI, USA
In Person
Must live in or near the assigned territory and travel within it.
Bachelor's
 Sales & Account Management (1) |
|---|
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- A Bachelor's degree or equivalent experience is required.
- At least 1 year of professional field sales experience in the alcohol-beverage or consumer packaged goods industries is required.
- New college graduates must have a sales or marketing internship, a full-time or part-time sales role, preferably in consumer packaged goods, and/or sales competition experience.
- Proven volume achievements and the ability to deliver on distribution and retail promotional goals are required.
- Successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results is required.
- A valid driver's license and the ability to travel within an assigned territory are required.
- Flexibility to work non-traditional hours, including evenings and weekends, is required.
- Candidates must live in or near the assigned territory.
- Candidates must be able to personally cover ordinary and essential business expenses, which will be promptly reimbursed.
- Candidates are required to obtain a solicitor's permit in any state.
- Implement and manage solutions to boost business for assigned accounts and increase Sazerac brand market share.
- Use consumer and category trends to educate customers, solve challenges, and increase sales.
- Lead distributors with in-store selling, marketing, and account execution.
- Help achieve volume objectives for core brands across Sazerac's portfolio.
- Implement and execute programs supporting distribution, merchandising, display, and retail promotional goals.
- Develop mutually valuable rapport with assigned customers by understanding their needs and requirements.
- Serve as the communication lead between key customers, wholesalers, and internal teams.
- Track established Key Performance Indicators to ensure goals are reached.
Sazerac Company is an independent, American, family-owned producer and distributor of spirits with operations in the United States and around the world. It builds and sells a portfolio of brands, including Buffalo Trace Distillery, by distilling, aging, blending, bottling, and marketing alcoholic beverages and distributing them internationally. The company differentiates itself through its long history (since 1850), corporate culture, strong relationships with retailers and customers, a diverse brand lineup, and use of technology and people to support growth. Its goal is to be one of the industry’s most desired places to work and to maintain double-digit growth by expanding its brand presence and markets globally.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Metairie, Louisiana
Founded
1850
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Simplify's Take
What believers are saying
- June 2026 RTD launches added 16 SKUs, targeting summer demand and Gen Z drinkers.
- Sazerac bought Garrard County for $20 million on June 26, 2026, securing Kentucky assets.
- Brown-Forman rejected Sazerac's July 26, 2026 offer, showing management still swings for scale.
What critics are saying
- Brown-Forman's July 26 rejection blocks a $15 billion takeover and wastes banker time.
- Garrard County opened in 2024, failed by 2025, and exposes integration discipline risks.
- RTD launches face heavy copycats from Diageo, Molson Coors, and house brands within months.
What makes Sazerac Company unique
- Sazerac controls 525-plus brands across 18 facilities, spanning Buffalo Trace to Fireball.
- Its family ownership enables fast bets, from Svedka Vodka Water to 99 in Britain.
- Tom Collins debt buys like Garrard County give Sazerac cheap capacity options.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Flexible Time Away
Paid Vacation
Paid Holidays
Parental Leave
Wellness Program
Mental Health Support
Tuition Reimbursement
Training Programs
Professional Development Budget
Company News
Sazerac Company announces the national launch of three new ready-to-drink. LOUISVILLE, Ky., June 25, 2026 - Sazerac Company today announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company's continued investment in one of beverage alcohol's fastest-growing categories. Launching just in time for summer, the new lineup introduces three distinct RTD experiences designed to meet evolving consumer tastes and drinking occasions: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade. As consumers continue seeking flavor-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences. "Consumers are looking for more than just another canned drink. They want real spirits, bold flavor, and brands that make every occasion more fun," says Lauren Selman, Global Growth and Innovation Director. "We're incredibly excited to bring these new offerings to market. Each one was created to deliver the quality, taste, and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them." Spirit-based RTDs continue to be a bright spot in beverage alcohol, with the U.S. RTD cocktail category growing +23% in the last 52 weeks according to Nielsen data. * LOVEBUG HARD CREAM SODA A nostalgic twist on soda One sip and you'll catch feelings. Lovebug Hard Cream Soda introduces a true category-first innovation as the first vodka-based cream soda. Reimagining a nostalgic classic for the modern RTD space, it blends indulgent cream soda flavor with a vodka base in a dairy-free, 12oz format. With no sugar, 100 calories, and 5% ABV, it delivers a familiar yet elevated cocktail experience without compromise. Available in four creamy flavors: * Vanilla 'n Cream * Cherries 'n Cream * Cola 'n Cream * Peaches 'n Cream Designed for brunches, rooftops, patios and poolside moments, Lovebug taps into growing consumer demand for nostalgic flavors and wellness-minded indulgence. Lovebug Hard Cream Soda is now available at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99. ENDLESS AFTERNOON WHISKEY LEMONADE Real whiskey. Real lemon. Real good. Endless Afternoon is a refreshing line of whiskey lemonades crafted for laid-back summer days, from backyard BBQs to tailgates and long afternoons with friends. Made with real whiskey and real lemon juice from concentrate, the brand offers a bright, crisp and easy-drinking experience at 9% ABV. Built for any drinking occasion, Endless Afternoon balances bold flavor and refreshment. Available in four flavors: * Original Lemonade * Peach Lemonade * Blackberry Lemonade * Ginger Lemonade Endless Afternoon is now available at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99. BUCKHORN WHISKEY LEMONADE Grab the Buck by the Horns. Expanding the Buckhorn Bourbon Whiskey brand into RTDs for the first time, Buckhorn Whiskey Lemonade combines blended whiskey, real lemon juice from concentrate, and bold fruit flavor designed for outdoor occasions. At 7% ABV, Buckhorn brings familiar whiskey taste into a convenient RTD format built for fishing trips, tailgates, camping weekends and backyard hangs. Available in four flavors: * Classic Whiskey Lemonade * Peach Whiskey Lemonade * Blackberry Whiskey Lemonade * Honey Whiskey Lemonade Buckhorn Whiskey Lemonade is rolling out at select retailers nationwide in an 8-pack variety format, with a suggested retail price of $18.99. *Based on Nielsen Volume Trends Report week ending 5/30/2026 ABOUT SAZERAC With over 400 years of history, Sazerac is one of the world's largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world's most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers's Rum, White X Cognac, Sazerac de Forge Cognac, Paddy's Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk's Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montreal, London, Cork and Sydney, to name a few.
Sazerac Co releases 16 new RTDs in US. Last updated: 24/06/2026 at 5:33 PM 24 June 2026 'As consumers continue seeking flavour-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences.' Sazerac Co has expanded its domestic ready-to-drink (RTD) range with 16 SKUs, launching two new brands and taking its Buckhorn American whiskey brand into the category. The first of the new-to-market brands, Endless Afternoon, comprises a line of flavoured 9%-ABV whiskey-lemonades, while the other, Lovebug, is a 5%-ABV alcoholic cream soda. The third launch is a 7%-ABV line of flavoured whiskey-lemonades under the Buckhorn mark. Endless Afternoon comes in four flavours: Blackberry Lemonade, Ginger Lemonade, Original Lemonade and Peach Lemonade. Lovebug, meanwhile, features Cherries 'n Cream, Cola 'n Cream, Peaches 'n Cream and Vanilla 'n Cream variants. The Buckhorn extension comprises Classic, Blackberry, Honey and Peach. All three lines have gone on sale this week through unspecified US off-premise operators in mixed-flavour eight-packs with an SRP of US$18.99. "We're incredibly excited to bring these new offerings to market," said Sazerac's global growth & innovation director, Lauren Selman. "Each one was created to deliver the quality, taste and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them." The trio follow several RTD moves in recent months from the BuzzBallz brand owner, which said it is focussing on "building a next-generation RTD portfolio". Earlier this month, Sazerac expanded the Svedka vodka mark's line-up with a 'vodka water' RTD, while in March, it added the Dirty Shirley premix cocktail brand to its stable.
Sazerac unveils Svedka Vodka Water RTDs. 12 June 2026 By Rupert Hohwieler Svedka Vodka, owned by Sazerac, has launched a ready-to-drink (RTD) range called Vodka Water, which is packaged in fully transparent cans. The company claims the product is the world's 'first' transparent canned vodka water. "Consumers are redefining what they want from drinking occasions. They want options that fit seamlessly into their lives without sacrificing flavour or fun," said David Binder, senior brand director at Svedka. "Svedka Vodka Water is our answer to that shift. It's Vodka Water 2.0: a new take on a classic combination that raises the bar on both taste and transparency, delivering a cleaner, more effortless way to drink this summer in the category's first completely clear can." Svedka's vodka waters come in four flavours: strawberry, peach, lime, and pineapple. Each can contains the brand's vodka, purified water and a crisp fruit flavour. They are non-carbonated, contain 90 calories and zero sugar, and sit at 4.5% ABV. The range will be rolled out nationwide in the US this month in eight-pack multipacks and 350ml single cans. The brand's Svedbot will also return to support the launch in a new ad spot produced by San Francisco-based AI innovation lab Silverside. Set in a sweltering rooftop party 'pushed to the edge by extreme heat', the Svedbot is seen cooling down with an ice-cold Vodka Water to transform the rooftop's atmosphere. Binder added: "Svedka has always embraced what's next, and with Svedka Vodka Water, we're bringing that same spirit of innovation to a category ready for a clear difference. "Our latest ad brings the Svedbot world to life, with the transparent can giving consumers an immediate visual cue for exactly what they're getting - something simple and clean in every sip." According to new IWSR findings, the ready-to-drink category surpassed vodka in global value last year. Furthermore, spirits-based RTDs are growing at the expense of malt versions. Sazerac agreed to buy Svedka from Constellation Brands in December 2024. The acquisition was finalised a month later. Sazerac has also acquired Western Son Vodka and RTD brand Dirty Shirley in the past year, while entering strategic partnerships with Kendall Jenner's 818 Tequila and Alix Earle-backed SipMargs.
Shuttered Garrard County distillery headed to court-ordered auction. Opened over two years ago as Kentucky's largest new distillery, the idle 210-acre site faces liquidation to satisfy millions in debt. Find out why Sazerac may be the big winner. A Garrard County circuit judge has ordered the former Garrard County Distilling Co. property to be sold at auction within the next 90 days. The massive distillery has sat idle for over a year before being sent to the auction block following a multimillion-dollar civil court judgment, marking a turbulent end to the facility that once promised to be a major player on Kentucky's Bourbon Trail. The brief, troubled history of Garrard County Distilling Co. The facility, located on 210 acres at 440 Southern Soul Way in Lancaster, was opened in January 2024 by Atlanta-based premium spirits company Staghorn. Founded in 2018 by industry veteran Ray Franklin, Staghorn pitched the $250 million project as the largest all-new independent distillery in the state, promising to bring more than 60 jobs to Garrard County. At launch, the 50,000-square-foot operation featured 18 fermenters and three aging rickhouses, utilizing limestone-rich water from the local aquifer to produce spirits under Staghorn's flagship "All Nations" bourbon and whiskey label. However, the ambitious operation faced immediate financial distress. In addition to a core $26 million construction and operational loan from Truist Bank, Staghorn accumulated millions of dollars in outstanding contractor and vendor liens. Franklin exited Staghorn at the close of 2024 to join Arizona-based online barrel platform Spirits Capital - an entity that has also since reportedly ceased operations. Left without leadership and facing mounting defaults, Staghorn shuttered the distillery in March 2025 after just 14 months in business. Truist Bank subsequently filed a lawsuit and successfully requested a court-appointed receiver to preserve the property's assets. Behind Sazerac's buyout of Garrard County Distilling's debt. The upcoming auction comes after a company named Tom Collins Distillery LLC secured a massive $27.9 million judgment against the facility's parent company to cover the unpaid loans, accrued interest, and legal fees. Tom Collins is a corporate affiliate of global spirits giant Sazerac, the parent company of Buffalo Trace. In March, Sazerac stepped into the foreclosure process by purchasing Garrard County's mortgage and outstanding debt directly from Truist Bank. By buying out the bank, Sazerac positioned itself as the primary creditor. Court documents indicate that Tom Collins Distillery intends to actively bid on the property during the public auction. Because Sazerac now holds the underlying debt, the auction creates a win-win scenario for the spirits giant: If Tom Collins is the winning bidder, Sazerac effectively absorbs the state-of-the-art distillery, equipment, and aging inventory into its portfolio by canceling out the debt. If an outside buyer outbids them, the law requires that Sazerac be paid off first from the auction proceeds until the entire $27.9 million judgment is satisfied. The upcoming master commissioner's auction will liquidate the entire footprint, including the real estate, production equipment, stills, and the remaining whiskey barrels currently aging in the Lancaster rickhouses. A specific date for the sale has not yet been finalized by the court. Photographs courtesy of Staghorn.com.
Sazerac Co releases 'Extra Grande' bottle for Tromba tequila. Last updated: 20/05/2026 at 7:48 PM 20 May 2026 'This new format... delivers strong value and a reduced packaging footprint.' Sazerac Co has unveiled what it claims is the largest spirits-packaging format available in the US, for the Tromba tequila brand. The 3.75-litre container is shaped like a 'botellón' - a traditional Mexican jug designed for sharing. Tromba's blanco iteration is available from this month "in select markets, with national expansion underway", and will be followed by an 'Extra Grande' version of Tromba's reposado in "late summer 2026". The bottle will be available in both the on- and off-premise channels, and is positioned as being suitable for "high-volume cocktail batching for events", frozen margarita and drink machines, at-home infusions and backbar displays. Sazerac estimates that the pack uses 65% less glass per litre and "generates meaningfully lower CO[2] emissions across packaging and transport" compared to its 75cl counterpart. "The Extra Grande 375cl is a natural evolution for Tequila Tromba," said the brand's CEO, Eric Bras. "We've always believed great tequila is meant to be shared. This new format gives bar operators and adult consumers more of the same craft blanco they know from Tromba, while delivering strong value and a reduced packaging footprint." In March, Sazerac added Dirty Shirley to its portfolio, spending an undisclosed sum on the US RTD brand.