Performance Yield Analyst @ Undertone

Undertone sits at the intersection of creative, data, and distribution, delivering award-winning creative experiences for the world’s leading brands. Through our synchronized digital branding solution, we deliver cohesive stories that reach consumers across the most important touchpoints, screens, and platforms. We eliminate fragmentation and ensure brand messaging is synchronized and perfectly aligned with campaign KPIs—always with beautiful creative and in brand-safe environments.

As Performance Yield Analyst at Undertone, you will lead strategic data-driven initiatives, drive actionable insights on campaign management, and advise on internal platform capabilities. Externally, this role will work directly with clients, where needed, to drive campaign success and ultimately outstanding performance for our clients campaigns. Internally, this position will collaborate with various stakeholder groups (Client Services, Product, Data Science, Partnerships, & Sales) to evolve internal processes designed to maximize client satisfaction.

Responsibilities include:

Oversee operational efforts to ensure the performance of campaign spend and client KPIs
Analyze performance to extract insights from internal and external reporting, enhancing decision-making, and optimization efforts
Proactively identify optimization recommendations based on data-driven insights and established best practices
Provide high-level oversight of internal platform use and make proactive recommendations on pacing and performance to avoid pitfalls, drive campaign success, and ensure client satisfaction
Continuously assess and provide recommendations to our Product Team on our platform tech
Manage troubleshooting and escalation process for issues causing budget under-delivery and missed KPI performance
Develop and implement strategic plans and processes to increase efficiency and operational effectiveness
Act as leader and mentor across the Campaign Success team, helping to develop clear processes to meet our campaign related performance metrics
Work synchronously with Client Success and Measurement Team to offer suggestions and advice on building out thoughtful campaigns based on each campaign’s unique KPIs

Requirements:

Bachelor’s degree in engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or related field.
4+ years’ experience in programmatic campaign management and exposure using DSPs, with a focus on Performance campaigns
Familiarity working with advertising agencies and direct clients, with experience communicating with clients
Excellent communication and interpersonal skills, with the ability to simplify complex topics
Demonstrated track record of building client relationships and working through adversity
Solution-oriented with the ability to align technical offerings with practical and creative solutions to solve problems
Willingness to adapt to evolving business and client needs
Ability to bring organization and structure, while also being comfortable working in a fast-paced environment and on a path that is sometimes yet to be paved

Undertone is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.

Performance Yield Analyst

Undertone

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