Simplify Logo

Full-Time

Performance Yield Analyst

Confirmed live in the last 24 hours

Undertone

Undertone

201-500 employees

Creates engaging digital advertising campaigns

Consumer Software
Entertainment

Mid, Senior

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor’s degree in engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or related field.
  • 4+ years’ experience in programmatic campaign management and exposure using DSPs, with a focus on Performance campaigns.
  • Familiarity working with advertising agencies and direct clients, with experience communicating with clients.
  • Excellent communication and interpersonal skills, with the ability to simplify complex topics.
  • Demonstrated track record of building client relationships and working through adversity.
  • Solution-oriented with the ability to align technical offerings with practical and creative solutions to solve problems.
  • Willingness to adapt to evolving business and client needs.
  • Ability to bring organization and structure, while also being comfortable working in a fast-paced environment and on a path that is sometimes yet to be paved.
Responsibilities
  • Oversee operational efforts to ensure the performance of campaign spend and client KPIs
  • Analyze performance to extract insights from internal and external reporting, enhancing decision-making, and optimization efforts
  • Proactively identify optimization recommendations based on data-driven insights and established best practices
  • Provide high-level oversight of internal platform use and make proactive recommendations on pacing and performance to avoid pitfalls, drive campaign success, and ensure client satisfaction
  • Continuously assess and provide recommendations to our Product Team on our platform tech
  • Manage troubleshooting and escalation process for issues causing budget under-delivery and missed KPI performance
  • Develop and implement strategic plans and processes to increase efficiency and operational effectiveness
  • Act as leader and mentor across the Campaign Success team, helping to develop clear processes to meet our campaign related performance metrics
  • Work synchronously with Client Success and Measurement Team to offer suggestions and advice on building out thoughtful campaigns based on each campaign's unique KPIs

Undertone specializes in creating engaging advertising experiences across platforms like video, advanced TV, rich media, and social media. They use proprietary data and advanced targeting techniques to deliver high-impact campaigns tailored to clients' goals, often launching them in under 72 hours. Their ad formats achieve impressive metrics, such as an average interaction time of 28 seconds and significant increases in brand recall and purchase intent. Undertone aims to lead in the digital advertising space by providing effective, data-driven advertising solutions.

Company Stage

M&A

Total Funding

$40M

Headquarters

New York City, New York

Founded

2002

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

15%
Simplify Jobs

Simplify's Take

What believers are saying

  • Undertone's partnerships with high-profile brands like Mercedes-Benz USA highlight its effectiveness and industry reputation.
  • The new Retail and CPG Commerce Division, led by experienced industry veteran Ben Flaccus, positions Undertone for growth in these lucrative sectors.
  • Collaborations with social impact organizations like Givsly demonstrate Undertone's commitment to corporate social responsibility, potentially enhancing brand image and employee satisfaction.

What critics are saying

  • The highly competitive digital advertising market requires continuous innovation to maintain a competitive edge.
  • Rapid campaign turnaround times, while beneficial, may strain resources and impact quality if not managed properly.

What makes Undertone unique

  • Undertone's ability to launch high-impact campaigns in under 72 hours sets it apart in the fast-paced digital advertising market.
  • Their proprietary data and advanced targeting techniques ensure ads reach the right audience at the right time, maximizing engagement and effectiveness.
  • The integration of The Trade Desk’s Unified ID Solution enhances Undertone's synchronized digital branding capabilities, offering a more cohesive and relevant consumer connection.