Full-Time

Performance Yield Analyst

Posted on 7/30/2024

Undertone

Undertone

201-500 employees

Creates engaging digital advertising campaigns

Data & Analytics
Consumer Goods

Mid

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • Bachelor’s degree in engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or related field.
  • 4+ years’ experience in programmatic campaign management and exposure using DSPs, with a focus on Performance campaigns.
  • Familiarity working with advertising agencies and direct clients, with experience communicating with clients.
  • Excellent communication and interpersonal skills, with the ability to simplify complex topics.
  • Demonstrated track record of building client relationships and working through adversity.
  • Solution-oriented with the ability to align technical offerings with practical and creative solutions to solve problems.
  • Willingness to adapt to evolving business and client needs.
  • Ability to bring organization and structure, while also being comfortable working in a fast-paced environment and on a path that is sometimes yet to be paved.
Responsibilities
  • Oversee operational efforts to ensure the performance of campaign spend and client KPIs
  • Analyze performance to extract insights from internal and external reporting, enhancing decision-making, and optimization efforts
  • Proactively identify optimization recommendations based on data-driven insights and established best practices
  • Provide high-level oversight of internal platform use and make proactive recommendations on pacing and performance to avoid pitfalls, drive campaign success, and ensure client satisfaction
  • Continuously assess and provide recommendations to our Product Team on our platform tech
  • Manage troubleshooting and escalation process for issues causing budget under-delivery and missed KPI performance
  • Develop and implement strategic plans and processes to increase efficiency and operational effectiveness
  • Act as leader and mentor across the Campaign Success team, helping to develop clear processes to meet our campaign related performance metrics
  • Work synchronously with Client Success and Measurement Team to offer suggestions and advice on building out thoughtful campaigns based on each campaign's unique KPIs

Undertone creates engaging advertising experiences across platforms like video, advanced TV, rich media, and social media. They focus on high-impact campaigns that use proprietary data and advanced targeting to reach the right audience effectively. A key feature is their quick turnaround time, often launching campaigns in under 72 hours, which allows clients to respond to market changes rapidly. Their goal is to lead in the digital advertising space by providing innovative ad solutions that drive measurable results.

Company Stage

Series A

Total Funding

$38.9M

Headquarters

New York City, New York

Founded

2002

Growth & Insights
Headcount

6 month growth

2%

1 year growth

3%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of AI tools enhances Undertone's real-time ad content optimization.
  • Shoppable video ads present new opportunities for Undertone's video ad offerings.
  • Privacy-compliant data solutions support effective targeting without third-party cookies.

What critics are saying

  • Ad-blocking technology adoption may reduce visibility of Undertone's ad units.
  • Privacy regulations like GDPR and CCPA could limit data-driven targeting capabilities.
  • Competition from platforms like Google and Facebook challenges Undertone's market position.

What makes Undertone unique

  • Undertone offers quick campaign launches, executing in under 72 hours.
  • The company specializes in high-impact, immersive ad formats across multiple platforms.
  • Undertone leverages proprietary data for precise audience targeting and engagement.

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Benefits

Remote Work Options

INACTIVE