Performance Yield Analyst

As Performance Yield Analyst at Undertone, you will lead strategic data-driven initiatives, drive actionable insights on campaign management, and advise on internal platform capabilities. Externally, this role will work directly with clients, where needed, to drive campaign success and ultimately outstanding performance for our clients campaigns. Internally, this position will collaborate with various stakeholder groups (Client Services, Product, Data Science, Partnerships, & Sales) to evolve internal processes designed to maximize client satisfaction.

Responsibilities include:

• Oversee operational efforts to ensure the performance of campaign spend and client KPIs
• Analyze performance to extract insights from internal and external reporting, enhancing decision-making, and optimization efforts
• Proactively identify optimization recommendations based on data-driven insights and established best practices
• Provide high-level oversight of internal platform use and make proactive recommendations on pacing and performance to avoid pitfalls, drive campaign success, and ensure client satisfaction
• Continuously assess and provide recommendations to our Product Team on our platform tech
• Manage troubleshooting and escalation process for issues causing budget under-delivery and missed KPI performance
• Develop and implement strategic plans and processes to increase efficiency and operational effectiveness
• Act as leader and mentor across the Campaign Success team, helping to develop clear processes to meet our campaign related performance metrics
• Work synchronously with Client Success and Measurement Team to offer suggestions and advice on building out thoughtful campaigns based on each campaign’s unique KPIs

Requirements:

• Bachelor’s degree in engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or related field.
• 4+ years’ experience in programmatic campaign management and exposure using DSPs, with a focus on Performance campaigns
• Familiarity working with advertising agencies and direct clients, with experience communicating with clients
• Excellent communication and interpersonal skills, with the ability to simplify complex topics
• Demonstrated track record of building client relationships and working through adversity
• Solution-oriented with the ability to align technical offerings with practical and creative solutions to solve problems
• Willingness to adapt to evolving business and client needs
• Ability to bring organization and structure, while also being comfortable working in a fast-paced environment and on a path that is sometimes yet to be paved